Why 1st Round energyDNA® will make you better!

COLLECTIONS & SPECIFICATIONS

MEN'S

How do you choose your sizes, colors, and styles?
At the end of the campaign (March 26th), we will send you a link to a order page based on your donation package where you can choose your sizes, colors, and styles.

AS SEEN ON:

"[energyDNA] will be used to help athletes increase their power, speed, and endurance by incorporating new technologies. Yes, these guys want to do it all."

"...One USC Student's Path To Building The Next Nike."

OUR STORY

1st Round Athletics is an athletic apparel company based in Los Angeles, California. The founders, Teague Egan and Sterling Brewster, are both very passionate, avid sports fans. From Ft. Lauderdale and San Diego respectively, the two met at the University of Southern California. During this time the Trojan football team was in steady decline from being a perennial national championship contender. "We just weren't big enough, not strong enough, not fast enough," explains Sterling. The two put their heads together to try and solve this problem of performance on the field, specifically fatigue.

“We wanted to get into sports apparel, but needed to figure out how to differentiate ourselves from companies like Nike and Under Armour,” said Teague.“They have products that help keep you warm, or cool, get rid of sweat and odor, or even monitor your performance. Well that’s great, but what do athletes really need? Something that actually IMPROVES performance, and makes you BETTER.”

Research was conducted and one of the leading factors causing fatigue is a lack of oxygen to the muscle tissue. “We then found out that there are certain minerals and compounds out there that can capture heat, reflect light, and absorb this infrared energy. These minerals also have an amazing effect on the capillaries do wonders to increase blood flow,” explains Sterling.“I then went to my dad who is a cardiovascular surgeon because he's an expert when it comes to blood flow, science, etc, and he validated the claim.”

With the goal of maximizing this oxygen in the body, and helping player performance, 1st Round Athletics was born.  We then went on to find a 3rd party research lab that had been working on the technology for about 10 years. Focusing on the medical market, specifically diabetics because of the increased blood flow properties our technology possesses, we partnered with them to bring energyDNA® to the athletic market.

WHAT IT IS & HOW IT WORKS

THE PROBLEM: WE'RE ALWAYS LOSING ENERGY.

Over 60% of the energy we consume is lost to escaping body heat. Imagine if turning on the heater in your car burned through more than half of your gasoline. At the low end your body produces approximately 100 watts of energy in a sitting state, that's enough to power a light bulb. At the opposite end of the spectrum, during a full court game of basketball your body burns through over 1,100 watts of energy. To put that into perspective, that's enough energy to power your laptop for 20 hours. 

THE SOLUTION: energyDNA®

Our energyDNA® yarn constructed with Celliant® master batch converts your body heat into reusable energy by reflecting, absorbing, and recycling the energy back to the body increasing oxygen delivery to the muscles. This enables users to fight fatigue and increase performance. 

WHY IT'S THE BEST

EnergyDNA® is the first technology to deliver clinically proven performance benefits to the user.

FEATURES

ATHLETE USE CASES

Right now we only have the capacity to deliver our gear with energyDNA® technology to select athletes from the NFL, NBA, MLB, and Olympic Team USA. These athletes have had the chance to train in it, and the feedback has been amazing. 

Both Jordan Campbell, linebacker for the Kansas City Chiefs, and Shawn Crawford, an Olympic gold medalist sprinter, are fully endorsed by 1st Round. “Every advantage you can get is worth it,” said Crawford. “EnergyDNA® gives me that advantage for me to be the best in the world. It’s apparel that gives back. If you don’t get with the program, you’re going to be left behind.”.

Jordan has been wearing energyDNA® during his offseason training program, "After wearing 1st Round energyDNA® for the past 6 weeks I can't believe how much my performance has increased. I've become stronger, faster, and more explosive."

The company has supplied gear to over 60 other professional athletes, including NFL Pro-Bowlers, NBA All-Stars, #1 Ranked Boxers, and many more.  We need your help to make this amazing technology available to the masses. 

REWARDS

*Please note that we have added and will be adding new rewards such as friends and family, and lifetime discount codes to the actual perks section along the top righthand side throughout the campaign. Those are the official perks.

TOP QUESTIONS

How do I choose my sizes, colors, and styles?
At the end of the campaign (March 26th), we will send you a link to a order page where you can choose your sizes, colors, and styles.

Do you ship internationally? If so, what is the cost?
Yes! EnergyDNA® is worldwide. Please add $25 to your order for international shipping.

When do I get my clothes?
Our manufacturing partners are standing by and excited to start producing our energyDNA® apparel. As soon as our campaign ends, they will get to work. We anticipate delivery Summer 2014.

EnergyDNA® IN ACTION

CONNECT WITH US TO RECEIVE UPDATES & SHOW YOUR SUPPORT:

https://www.facebook.com/1stRoundAthletics

http://www.instagram.com/energyDNA

http://www.twitter.com/1stround

SUPPORT

Should you have any questions about our reward packages or have any concerns please email our campaign coordinator Sterling Brewster at Sterling@1stround.com. 

WHY INDIEGOGO

Right now we only have the capacity to deliver our energyDNA® gear to select professional athletes. We're launching on Indiegogo because we need YOUR help to bring this technology to the public. The 1st Round campaign will run for 30 days. On this platform you can shop the reward packages made exclusively for Indiegogo and our backers. Every single donation goes towards hitting our $50,000.00 goal. Exclusive benefits, special rewards, and internship opportunities are available as gifts for our loyal community of backers. 

DISTRIBUTORS

We have some amazing donation packages available for larger distributors who are interested in larger, bulk perks. Please email Sterling@1stround.com for more information. 

DETAILED MANUFACTURING PROCESS

We have an amazing manufacturing partner in US Teamwear who specializes in producing our high quality cut and sew garments. Headquartered in Wisconsin, they have fully integrated assembly lines across the US and Asia. With them, we produce the highest quality products, trims, and packaging. Having been in business for over 20 years and manufacturing for major companies like Nike and Reebok, US Teamwear serves as a great partner that also supplies a wealth of industry experience and knowledge.

Our energyDNA® athletic apparel is manufactured at cutting edge facilities across Asia. The yarn is so complex that it requires exclusively specialized machinery to achieve the highest quality of production. We are also utilizing the state of the art seamless machinery. This warp knit seamless manufacturing allows us to delivery exceptional designs precisely fitted to the body, providing a smoother, clean look. 

ABOUT US

A college dorm room start up at USC (Fight On!) we founded 1st Round Athletics with the sole mission of improving athletic performance.  All we want to do is create cutting edge products that will significantly increase athlete's results. The textile industry is rapidly changing and energyDNA® is at the forefront of this revolution. Not only do we aim to change the landscape of the sports industry, but this will also promote health and exercise throughout the world, and hopefully improve people's lifestyle. 

From the beginning we were very well funded. Then when we were able to raise a round of seed funding from outside investors, this was very encouraging for us, and one of the driving forces to continue this venture. We know we have a tremendous product, but we needed people outside the company to confirm our beliefs. Having our investors believe in the technology and product has given us the ability to get to this point. Through all the designing, research, and development, we are finally ready to go into production. 

EnergyDNA® is the future of fiber technology. Under Armour brought moisture wicking technology to the public 18 years ago, Lululemon introduced anti-bacterial fabric 8 years ago, and now 1st Round is raising the bar with energyDNA®, a fabric that increases oxygen level and ultimately your performance.  The world is ready, this is the future!

SCIENCE & ADVISORY BOARD

Our third party technology partner is Hologenix®. Our energyDNA® mineral compound is constructed with patented Celliant® master batch. Our CTO Trenton Horinek is the son of the technology inventor, David Horinek, who first brought it to market in 2008. Initially invented for the medical space to aid those struggling with diabetes and other ailments, we saw there was great value for athletes as well.  We partnered with Trenton and his father in 2011 to help us create our energyDNA® for the athletic market. Hologenix® and the Celliant® technology is backed by a Science Advisory Board comprised of doctors and professors from top universities across the country. Please see below.

CLINICAL STUDIES

 SIZING CHART

THE QUESTIONS 

Disclaimer: Please note that our third party technology partner is Hologenix, LLC. They manufacture energyDNA® for us using Celliant® master batch.

Q: What is energyDNA®?

A: EnergyDNA® is constructed with Celliant® that can be knit or woven into fabrics to enhance oxygen flow to muscles. It is the world's first responsive textile with clinically proven benefits to the human body.

Q: What is a responsive textile?

A: A responsive textile is a material that has positive effects when worn or kept in close proximity to the body. 

Q: How was energyDNA® developed and why? 

A: The research that led to the creation of the Celliant® compound used in energyDNA® began in the 1990s, when a team of pioneers in the field of alternative medicine visited Asia and observed the use of several natural substances that were thoughts to have a positive effect on the body. After seven years and several more of clinical testing, the team was able to integrate these materials into yarn.

Q: How does it work? 

A: The Celliant® in energyDNA® absorbs and stores the electromagnetic (energy) emissions from the human body and releases them where they are reabsorbed into the skin and deep muscle tissue.  In the deep muscle tissue they act as catalysts for natural, biological processes resulting in enhanced oxygen levels and more balanced body temperature during physical activity. 

Q: How do you know it is working? 

A: While you will not necessarily be able to perceive or feel an increase in circulation, oxygenation or blood flow, in clinical testing we have measured the increase in skin oxygen levels (TCPO2) and consistently recorded significant improvements across a wide spectrum of test subjects. 

Q: What ingredients are producing the effects? 

A: EnergyDNA® is specially formulated with proprietary ingredients that are blended with polyester fiber. This fiber, in turn, can be woven or knit into almost any materials including wools, cottons and other polyesters. While the exact formula is a patent protected trade secret, we can say that energyDNA® contains many minerals including Titanium Dioxide, Silicon Dioxide and Aluminum Oxide. 

Q: Can energyDNA® cause a rash or other skin abrasions? 

A: While it is possible to have an allergic reaction to any material, energyDNA® contains minerals that most people come into contact with on a regular basis. Of the athletes using our clothing the past six months there have not been any reported cases of allergic reactions to energyDNA®.

Q: How long do I need to use the products to get the positive effects? 

A: EnergyDNA® starts to work immediately and the effects generally increase the longer they are used. All products are tested over at least a 90‐minute period to ensure that they are effective. 

Q: Do energyDNA® products need special laundering? 

A: No. Because energyDNA® is embedded in the fabric, it cannot wash out or wear out, and the benefits of energyDNA® will not decrease after laundering. Generally, energyDNA® products can be machine‐washed and dried.

RISKS AND CHALLENGES 

Production 
Due to the technical quality of our fabric and complexity of the designs, production will require 3 months from the end of this project. This is the reason for the Summer 2014 delivery date. 

Fulfilment 
We are experienced in dealing with the challenges associated with manufacturing and we're working with highly reputable factories and suppliers to ensure that all rewards are shipped on time. We have already scheduled our place in production with our manufacturers and they are eager to start. If a high volume of orders or unforeseen circumstances arise that could cause delays, I will communicate directly with all my backers and work to fix the problem. It’s very important to us that our customers are happy and satisfied!

Exchange Policy 
If you're not satisfied with your clothing purchase you will be able to return and exchange it for a different size. If your preferred size is unavailable, we will work with you to ensure you get the piece you love!