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1st Round Athletics

1st Round Athletics is a sports company that makes cutting edge athletic apparel engineered with energyDNA® technology to increase athlete performance.

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1st Round Athletics

1st Round Athletics

1st Round Athletics

1st Round Athletics

1st Round Athletics

1st Round Athletics is a sports company that makes cutting edge athletic apparel engineered with energyDNA® technology to increase athlete performance.

1st Round Athletics is a sports company that makes cutting edge athletic apparel engineered with energyDNA® technology to increase athlete performance.

1st Round Athletics is a sports company that makes cutting edge athletic apparel engineered with energyDNA® technology to increase athlete performance.

1st Round Athletics is a sports company that makes cutting edge athletic apparel engineered with energyDNA® technology to increase athlete performance.

Sterling Brewster
Sterling Brewster
Sterling Brewster
Sterling Brewster
1 Campaign |
Los Angeles, United States
$51,740 USD 127 backers
103% of $50,000 Flexible Goal Flexible Goal

Why 1st Round energyDNA® will make you better!

COLLECTIONS & SPECIFICATIONS

MEN'S

WOMEN'S

How do you choose your sizes, colors, and styles?
At the end of the campaign (March 26th), we will send you a link to a order page based on your donation package where you can choose your sizes, colors, and styles.

AS SEEN ON:

 

"[energyDNA] will be used to help athletes increase their power, speed, and endurance by incorporating new technologies. Yes, these guys want to do it all."

"...One USC Student's Path To Building The Next Nike."

OUR STORY

1st Round Athletics is an athletic apparel company based in Los Angeles, California. The founders, Teague Egan and Sterling Brewster, are both very passionate, avid sports fans. From Ft. Lauderdale and San Diego respectively, the two met at the University of Southern California. During this time the Trojan football team was in steady decline from being a perennial national championship contender. "We just weren't big enough, not strong enough, not fast enough," explains Sterling. The two put their heads together to try and solve this problem of performance on the field, specifically fatigue.

“We wanted to get into sports apparel, but needed to figure out how to differentiate ourselves from companies like Nike and Under Armour,” said Teague.“They have products that help keep you warm, or cool, get rid of sweat and odor, or even monitor your performance. Well that’s great, but what do athletes really need? Something that actually IMPROVES performance, and makes you BETTER.”

Research was conducted and one of the leading factors causing fatigue is a lack of oxygen to the muscle tissue. “We then found out that there are certain minerals and compounds out there that can capture heat, reflect light, and absorb this infrared energy. These minerals also have an amazing effect on the capillaries do wonders to increase blood flow,” explains Sterling.“I then went to my dad who is a cardiovascular surgeon because he's an expert when it comes to blood flow, science, etc, and he validated the claim.”

With the goal of maximizing this oxygen in the body, and helping player performance, 1st Round Athletics was born.  We then went on to find a 3rd party research lab that had been working on the technology for about 10 years. Focusing on the medical market, specifically diabetics because of the increased blood flow properties our technology possesses, we partnered with them to bring energyDNA® to the athletic market.

WHAT IT IS & HOW IT WORKS


THE PROBLEM: WE'RE ALWAYS LOSING ENERGY.

Over 60% of the energy we consume is lost to escaping body heat. Imagine if turning on the heater in your car burned through more than half of your gasoline. At the low end your body produces approximately 100 watts of energy in a sitting state, that's enough to power a light bulb. At the opposite end of the spectrum, during a full court game of basketball your body burns through over 1,100 watts of energy. To put that into perspective, that's enough energy to power your laptop for 20 hours. 


THE SOLUTION: energyDNA®

Our energyDNA® yarn constructed with Celliant® master batch converts your body heat into reusable energy by reflecting, absorbing, and recycling the energy back to the body increasing oxygen delivery to the muscles. This enables users to fight fatigue and increase performance. 


WHY IT'S THE BEST

EnergyDNA® is the first technology to deliver clinically proven performance benefits to the user.


FEATURES

ATHLETE USE CASES

Right now we only have the capacity to deliver our gear with energyDNA® technology to select athletes from the NFL, NBA, MLB, and Olympic Team USA. These athletes have had the chance to train in it, and the feedback has been amazing. 

Both Jordan Campbell, linebacker for the Kansas City Chiefs, and Shawn Crawford, an Olympic gold medalist sprinter, are fully endorsed by 1st Round. “Every advantage you can get is worth it,” said Crawford. “EnergyDNA® gives me that advantage for me to be the best in the world. It’s apparel that gives back. If you don’t get with the program, you’re going to be left behind.”.

Jordan has been wearing energyDNA® during his offseason training program, "After wearing 1st Round energyDNA® for the past 6 weeks I can't believe how much my performance has increased. I've become stronger, faster, and more explosive."

The company has supplied gear to over 60 other professional athletes, including NFL Pro-Bowlers, NBA All-Stars, #1 Ranked Boxers, and many more.  We need your help to make this amazing technology available to the masses. 

REWARDS

*Please note that we have added and will be adding new rewards such as friends and family, and lifetime discount codes to the actual perks section along the top righthand side throughout the campaign. Those are the official perks.

TOP QUESTIONS

How do I choose my sizes, colors, and styles?
At the end of the campaign (March 26th), we will send you a link to a order page where you can choose your sizes, colors, and styles.

Do you ship internationally? If so, what is the cost?
Yes! EnergyDNA® is worldwide. Please add $25 to your order for international shipping.

When do I get my clothes?
Our manufacturing partners are standing by and excited to start producing our energyDNA® apparel. As soon as our campaign ends, they will get to work. We anticipate delivery Summer 2014.

EnergyDNA® IN ACTION





CONNECT WITH US TO RECEIVE UPDATES & SHOW YOUR SUPPORT:

 

https://www.facebook.com/1stRoundAthletics

http://www.instagram.com/energyDNA

http://www.twitter.com/1stround

SUPPORT

Should you have any questions about our reward packages or have any concerns please email our campaign coordinator Sterling Brewster at Sterling@1stround.com. 

WHY INDIEGOGO

Right now we only have the capacity to deliver our energyDNA® gear to select professional athletes. We're launching on Indiegogo because we need YOUR help to bring this technology to the public. The 1st Round campaign will run for 30 days. On this platform you can shop the reward packages made exclusively for Indiegogo and our backers. Every single donation goes towards hitting our $50,000.00 goal. Exclusive benefits, special rewards, and internship opportunities are available as gifts for our loyal community of backers. 

DISTRIBUTORS

We have some amazing donation packages available for larger distributors who are interested in larger, bulk perks. Please email Sterling@1stround.com for more information. 

DETAILED MANUFACTURING PROCESS

We have an amazing manufacturing partner in US Teamwear who specializes in producing our high quality cut and sew garments. Headquartered in Wisconsin, they have fully integrated assembly lines across the US and Asia. With them, we produce the highest quality products, trims, and packaging. Having been in business for over 20 years and manufacturing for major companies like Nike and Reebok, US Teamwear serves as a great partner that also supplies a wealth of industry experience and knowledge.

Our energyDNA® athletic apparel is manufactured at cutting edge facilities across Asia. The yarn is so complex that it requires exclusively specialized machinery to achieve the highest quality of production. We are also utilizing the state of the art seamless machinery. This warp knit seamless manufacturing allows us to delivery exceptional designs precisely fitted to the body, providing a smoother, clean look. 

ABOUT US

A college dorm room start up at USC (Fight On!) we founded 1st Round Athletics with the sole mission of improving athletic performance.  All we want to do is create cutting edge products that will significantly increase athlete's results. The textile industry is rapidly changing and energyDNA® is at the forefront of this revolution. Not only do we aim to change the landscape of the sports industry, but this will also promote health and exercise throughout the world, and hopefully improve people's lifestyle. 

From the beginning we were very well funded. Then when we were able to raise a round of seed funding from outside investors, this was very encouraging for us, and one of the driving forces to continue this venture. We know we have a tremendous product, but we needed people outside the company to confirm our beliefs. Having our investors believe in the technology and product has given us the ability to get to this point. Through all the designing, research, and development, we are finally ready to go into production. 

EnergyDNA® is the future of fiber technology. Under Armour brought moisture wicking technology to the public 18 years ago, Lululemon introduced anti-bacterial fabric 8 years ago, and now 1st Round is raising the bar with energyDNA®, a fabric that increases oxygen level and ultimately your performance.  The world is ready, this is the future!

SCIENCE & ADVISORY BOARD

Our third party technology partner is Hologenix®. Our energyDNA® mineral compound is constructed with patented Celliant® master batch. Our CTO Trenton Horinek is the son of the technology inventor, David Horinek, who first brought it to market in 2008. Initially invented for the medical space to aid those struggling with diabetes and other ailments, we saw there was great value for athletes as well.  We partnered with Trenton and his father in 2011 to help us create our energyDNA® for the athletic market. Hologenix® and the Celliant® technology is backed by a Science Advisory Board comprised of doctors and professors from top universities across the country. Please see below.


CLINICAL STUDIES


 SIZING CHART

THE QUESTIONS 

Disclaimer: Please note that our third party technology partner is Hologenix, LLC. They manufacture energyDNA® for us using Celliant® master batch.

Q: What is energyDNA®?

A: EnergyDNA® is constructed with Celliant® that can be knit or woven into fabrics to enhance oxygen flow to muscles. It is the world's first responsive textile with clinically proven benefits to the human body.

Q: What is a responsive textile?

A: A responsive textile is a material that has positive effects when worn or kept in close proximity to the body. 

Q: How was energyDNA® developed and why? 

A: The research that led to the creation of the Celliant® compound used in energyDNA® began in the 1990s, when a team of pioneers in the field of alternative medicine visited Asia and observed the use of several natural substances that were thoughts to have a positive effect on the body. After seven years and several more of clinical testing, the team was able to integrate these materials into yarn.

Q: How does it work? 

A: The Celliant® in energyDNA® absorbs and stores the electromagnetic (energy) emissions from the human body and releases them where they are reabsorbed into the skin and deep muscle tissue.  In the deep muscle tissue they act as catalysts for natural, biological processes resulting in enhanced oxygen levels and more balanced body temperature during physical activity. 

Q: How do you know it is working? 

A: While you will not necessarily be able to perceive or feel an increase in circulation, oxygenation or blood flow, in clinical testing we have measured the increase in skin oxygen levels (TCPO2) and consistently recorded significant improvements across a wide spectrum of test subjects. 

Q: What ingredients are producing the effects? 

A: EnergyDNA® is specially formulated with proprietary ingredients that are blended with polyester fiber. This fiber, in turn, can be woven or knit into almost any materials including wools, cottons and other polyesters. While the exact formula is a patent protected trade secret, we can say that energyDNA® contains many minerals including Titanium Dioxide, Silicon Dioxide and Aluminum Oxide. 

Q: Can energyDNA® cause a rash or other skin abrasions? 

A: While it is possible to have an allergic reaction to any material, energyDNA® contains minerals that most people come into contact with on a regular basis. Of the athletes using our clothing the past six months there have not been any reported cases of allergic reactions to energyDNA®.

Q: How long do I need to use the products to get the positive effects? 

A: EnergyDNA® starts to work immediately and the effects generally increase the longer they are used. All products are tested over at least a 90‐minute period to ensure that they are effective. 

Q: Do energyDNA® products need special laundering? 

A: No. Because energyDNA® is embedded in the fabric, it cannot wash out or wear out, and the benefits of energyDNA® will not decrease after laundering. Generally, energyDNA® products can be machine‐washed and dried.

RISKS AND CHALLENGES 

Production 
Due to the technical quality of our fabric and complexity of the designs, production will require 3 months from the end of this project. This is the reason for the Summer 2014 delivery date. 

Fulfilment 
We are experienced in dealing with the challenges associated with manufacturing and we're working with highly reputable factories and suppliers to ensure that all rewards are shipped on time. We have already scheduled our place in production with our manufacturers and they are eager to start. If a high volume of orders or unforeseen circumstances arise that could cause delays, I will communicate directly with all my backers and work to fix the problem. It’s very important to us that our customers are happy and satisfied!

Exchange Policy 
If you're not satisfied with your clothing purchase you will be able to return and exchange it for a different size. If your preferred size is unavailable, we will work with you to ensure you get the piece you love!


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Choose your Perk

SOCIAL POST & THANK YOU CARD

$5 USD
YOU'RE ONE GENEROUS SON OF A GUN! Every bit helps, and we promise good karma will come your way. Just know it's because of this donation! You have our sincere gratitude and appreciation with a virtual thank you card, tweet, or Facebook post!
3 claimed

THE INSIDE LOOK!

$10 USD
THE INSIDE LOOK! For 10 big ones we will give you an exclusive PDF preview of our concept energyDNA athletic apparel designs for Fall '14/15. Just don't steal them if you work for Nike or Lululemon.
1 claimed

GET YOUR SWAG BAG

$25 USD
Pledge $25.00 and receive any accessory item. We're making low cut and mid socks (packs of 3), wristbands and headbands (pack of 2), or compression shooting sleeve.
Estimated Shipping
July 2014
2 claimed

FRIENDS AND FAMILY!

$50 USD
This package is exclusively for friends and family of 1st Round Athletics. We want to give you the best deal possible for your help and support from day 1. This package is only available Monday, February 24th before we launch to the public on Tuesday! For your $50 donation you will receive 1 piece of clothing and any accessory item. We're making low cut and mid socks (packs of 3), wristbands and headbands (pack of 2), or compression shooting sleeve. That's a $100 value! Thanks again!
Estimated Shipping
July 2014
42 out of 500 of claimed

THE GOOD STUFF

$60 USD
When you pledge $60 you will receive 1 piece, men's or women's, of 1st Round athletic apparel with energyDNA technology. Choose your piece from our men's an women's compression, fitted, and seamless collections. The average price of one piece at full retail is $80.
Estimated Shipping
July 2014
9 claimed

YOU'RE A BELIEVER!

$100 USD
With your $100 pledge you can now be fully covered from head to toe in 1st Round energyDNA gear. You will receive 2 pieces! Here's what you do, choose a top and bottom, or any 2 pieces your heart desires in the colors of your choice from our men's and women's compression, fitted, or seamless collections. That's $60 in savings!
Estimated Shipping
July 2014
33 claimed

YOU'RE A STARTER!

$150 USD
With your $150 pledge you're ready to take your game to the next level. You will receive 2 pieces and 2 accessory items! Choose any men's or women's pieces from either of our three collections. Pair those with any 2 accessory items and you're ready to go! Maximize your savings with this $100 value.
Estimated Shipping
July 2014
4 out of 100 of claimed

20% OFF FOR LIFE

$200 USD
YOUR A LIFER! With this once in a lifetime opportunity, you will receive a 20% discount code for life. If you are truly a high roller, see below for a 50% lifetime discount code.
1 claimed

OK, THIS IS GETTING SERIOUS!

$250 USD
This is a big one and that's why with a $250 pledge we're taking care of you BIG TIME. Receive all the pieces from an entire line of your choice in one color. We're giving you five options and lucky for you it's impossible to make the wrong choice. Select from 1st Round's signature men's SmartShield Compression line (5 pieces), Men's Seamless Athletic + Runner Short (4 pieces), or Men's Fitted (4 pieces). For the ladies choose between our Women's Seamless (5 pieces), or our Fitted (7 pieces).
Estimated Shipping
July 2014
5 claimed

TIME TO BECOME A TEAM CAPTAIN

$500 USD
Pledge $500.00 and receive 10 pieces from ANY collection in one color to outfit your team or friends. Just choose which style from any of our men's or women's collection and you're ready. Whether you're in a flag football league or spin class this package will have everyone performing at their best!
Estimated Shipping
July 2014
3 claimed

LIMITED EMBROIDERY!

$500 USD
Only the first 200 to pledge $500.00 will receive 10 pieces with CUSTOM embroidery for your team. Throw your teams logo anywhere on our garments and your ready to compete. Choose from ANY collection in one color to outfit your team or friends.
Estimated Shipping
July 2014
1 out of 200 of claimed

50% OFF FOR LIFE

$500 USD
LOYALTY PAYS OFF! You are one of the most loyal customers we have. For that, you will receive a 50% lifetime discount code. Use it wisely, or not. You also receive the $250 perk of an entire line of your choice. See perk for details.
1 claimed

YOU'RE A DESIGNER

$1,000 USD
This reward is really special because not only will you receive every piece of our entire collection, men's and women's, or 25 total pieces. If you want only men's or only women's (each piece in the color of your choice), you will ALSO get to leave your stamp on 1st Round forever. You now have the opportunity to design a piece or product for an upcoming line with your own signature taste and creativity!
Estimated Shipping
July 2014
5 out of 100 of claimed

TIME TO GO BEASTMODE

$2,500 USD
Fly to Los Angeles and workout with the director of 1st Round Athlete Development Jordan Campbell of the Kansas City Chiefs. This is serious stuff so be sure to bring your A game! Of course we can't send you off without gearing you up so you will also receive all the gifts above!
0 out of 25 of claimed

SPEED IS AN UNDERSTATEMENT

$5,000 USD
Hold on! We're going to fly you to Los Angeles for the first ever Formula E races. Come hang out with us at the race and get the VIP experience at our merchandise tent. The 1st Round team will show you first hand what it's like behind the scenes of 200+ mph. Airfare and lodging included. The race is in Los Angeles on February 14, 2015. You will also receive all gifts above!
Estimated Shipping
February 2015
2 out of 10 of claimed

A SUMMER WITH THE TEAM!

$7,500 USD
Pledge $7,500 and receive a 2014 month long work experience with 1st Round for you or family member. Work directly with the 1st Round team designing, developing, and marketing the Fall '14/15 line. This is a great opportunity for a potential future job with our company. With this pledge you will also receive all gifts above including the Formula E race access and workout with Jordan Campbell.
Estimated Shipping
June 2014
2 out of 5 of claimed

THE SUITE LIFE!

$10,000 USD
For a mere pledge of $10,000 you will receive 2 round trip tickets to our gifting suite at the 2015 Pro Bowl in Hawaii. Flight and hotel included with VIP access to our gifting and the game itself. This is a once-in-a-lifetime opportunity you won't want to miss! The bonus is you'll receive all gifts above including a summer internship opportunity and the Formula E race.
Estimated Shipping
February 2015
0 out of 2 of claimed

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