So this is the story, honey
I do stuff I shouldn't do...

I made this tune.

NOW it needs a video to get properly promoted!!!

So this is (obviously, what else could it be?) a thing about true love.

The truest love you can figure, as a matter of fact. That implies...
I wrote this thing some 12 years back, when I was broke and thought music could be a way of making up some quick cash, but I really needed some inspiration. My life was faaaaar too dull and peacefull for any real storymaking...

So to be able to write this tune, I fell desperately in love, (the right thing to do, no? Nothing sells like a true-love love story!)
And as we all know: It is allways a good way to solve economical and practical problems to fall head over heels in love... with someone you shouldn't, who is with some other chap and who wouldn't really, while one is trying to fix whatever love- and lifemess one's already in.

Now...
That kinda worked out... For a while.
True love was formally established and confirmed.
Thus: No more need for messy tunes. And love trumps everything, so gone was my economical needs as well. Oh Bliss!

And then life moved on, and as I fell in love with one (true love, of course) and she with another (even truer love than all the mentioned loves, I'd say) and we with eachother again and...
Well you get the idea. Tons of materials for silly soapoperas and larger than life epics, for sure! I had finally aquired an interesting life!
But now I had no time for making songs and videos about it.

Fortunately, I had that issue fixed.

Now... If any - or all - of the above had been true, (the love, the story-about-the-story, or anything even vaguelly resembling either) life would've been a real and true and pretty mess, I guess. WIth a bit of stress.
But fortunately, that's not how it all panned out, I wouldn't have known how to handle all that drama.

This is still a fun string of thoughts to play if I may, I'd say, so just for the heck of it... I do I do I do.
Even in all its distant abstractions and unrealistic perspectives.

But the tune itself is very real and has kinda stuck as the years have passed, and I moved from making music to quickfix whatever economical needs I might have had, to imagery. Trying to solve pretty much the same mess, if it ever was present. Or not when it wasn't

And finally, I had gone full circle, with a bit of time on my hand and this old tune, which I really think could make it, if I only had a video to promote it. Check it out on youtube (the link is on the top here), or make a donation and download the mp3...

So... because all of this didn't really happen, I was about to cancel the campaign, but as I was sitting here dreaming away and writing all this, real-life was probing me with a stick! I was given a parkingticket - out of the blue, and my world allmost fell apart.

NOW it's personal. I (as I see it) got a ticket for starting this campaign, and as a matter of fact, I have a few others to pay, when I think of it, so I guess I'll just have to go on with this. Nothing else would make any sense at all, at this time and place.

(yup, I'll upload an image as a proof...)

And as a result of what could have happened if any or all or allmost nothing of the above was true, I need to clean up my act and pay, and what would be a better way to do that, than to launch a gogo campaign to spread the beautiful message of simple and pure and eternal and uncomplicated love to the world?
And fund a proper musicvideo for the tune.

This campaign suddenly gained a larger than life purpose, that is:
Rise the money needed for paying the ticket (which kinda involves paying off some older stiff that I have aquired in the pursue of true and unfaltering love). So I started a bit of budgeting.
What has this song cost me?
And what do I need to get even and make that video and pay that ticket?

And (as a by-the-by), I wouldn't mind falling in love again - so I should factor that in, too - when doing my calculus, but who would ever fall in love with a person with an unpaid parkingticket?

This calls for action!

Next up, was deciding what my goals are...
A bit of budgeting.

Well... I have some friends and a camera (...and a parking ticket), but still kit and studio and people tend to have some cost....

Parking tickets so far: 
300$

Parking tickets for the rest of the project:

300$
(I'll really try hard not to get one each day!)

The "falling in love" part needed to write this tune and make the video, has been rather expensive. Around 250k$ a pop, and still counting. And I have to factor in falling in love once more to make the campaign a success. So I guess with a bit of luck and adjusting for inflation, that'll come in at 900k$ all in all:

So far:
900.600$

Whew, this is quite a challenge allready...
But let's not forget that bigger wonders have happened in the music industry!
Keep the faith. I have one shot at this!
(If not, I'll have to find another, right?)

So, that's tickets and love. Basics... But still no video.
Now... I spent a couple of months doing this tune and got a lot of my musician friends to give me freebs playing, so I guess that is done for allready, but I should should factor in 20% to the musicians, or I guess tthe friendships might end in the expense account - given the tremendous success I foresee for this tune, if I manage to make the video, and we don't want that do we?

Now... Producing this video...

It will move on slowly. And possibly in several iterations, depending on the funding of-course.
I need some in-loveable girls (don't we all, if it isn't men we're looking for) a bit of lights, and something to eat.

I guess I'll be shooting for 3 days with a friendly budget of 1500 $ each.
That'll do for the catering, and a few fees to people attending.

I plan to use a car for 3 days doing timelapses of driving.
That's gonna be 350$ for petrol, food and sleeping each day.

1050$

AND
I'll need to edit and work this thing out in post.
That's about a week more work. Let's put those days down at 500$ a shot, so I can eat, get a parking ticket, have a smoke & paying the studio rent.

3500$

So that gives us this budget:

Lovestories + anticipated future loveproblems: 900.000,- $

Parking tickets:                                              600,- $

Shooting people:                                          4.500,- $

Shooting roads:                                            1.050,- $

Post                                                            3.500,- $

And I'd like to grab a beer and some
smokes tonight and live in Norway                    250,- $

Musicians (20% of the above)                     181.980,- $        

I have some other stuff I could put in here, but I guess this will have to do.
That's a grand total of:                            1.091.880,- $

That's a bit of cash... 
But I guess that's what I'll need to cover my expenses.

NOW
Gogo has this policy of witholding a percentage of the funds if you don't reach your goal. That'd be 9%, but if you reach it, they only take 4%, so I guess I'll set the goal at 500$, and just hope to be slightly overfunded.

Then paypal takes another 4'ish%, so I have to factor that in too, if I wanna pay my tickets.

All in all we're lookin at another 10% on top of the above, and there's allways other unexpected expenses (another 10%)...

Total campaign goal looks thus to be:
1.310.256,- USD

But WAIT!!!
Let's recap!
I need:
906.400,- in hard liquid cash to pay my 150$ parking ticket, pay for past and incomming affairs AND reach world domination, right?

And then there is:
20% for musicians
10% for campaign fees
10% for unexpected expenses

But I still allmost forgot - that'd be disastrous!:
28% for government tax
20% for company overhead.

That means that my available cut to pay parking tickets, videoproduction and past and future affairs only represents 12% of the money needed to pay the 150$ fine aquired.

The actual gross ambition for this campaign is thus

7.553.333,85 $

Oh... Geee...

Glad someone taught me budgeting!
The last little thing to factor in is the production of and maintainment of this campaign... 
Well... Let's not get greedy here, shall we? I'll throw that in as another freeb!

I am sooo glad this is not a true storry, because if it was, it appears like I would be rather heavily messed up! 

So... I have a number...
That's kinda 125.888,90 $ a day for the campaign period...
Now... That's gonna be challenging...
This thingy better go viral!

So this is how that works:
If you like the campaign/music/video or just think that this is kinda fun'ish, you spread this youtube video, llink to the campaign and buy as much or as little as you can/want/need/desire of the perks.

Send it out to friends and relatives, because - realistically - I myself don't have 7,5 mill friends to ask for a buck each, and that's what I'd have needed, if there was an easy way to fund all this... :)

Fianlly...

I have a few issues as to perks and how to make them atractive, but I am open for suggestions...
Obviously, with a start-off deficit of this magnitude, it will be hard to offer stuff that costs money, and time is hard too, as I have to finnish the movie, and work on my obnoxious pop-star-to-be chops. And I cannot dance, like the Gangnam dude (I could try, though...)

So I'll start with a few perks and add as I get suggestions as to what people would like from this.

One of my issues here is that a lot of what I do is public anyway, and I am really not into starting off on a secretive lifestyle just now...

And really final words...
There are some suggestions from gogo as to keeping things realistic, and I really try to do that, but there are conflicting realities involved...

On one hand, there is the reality of what is needed to make this video and pay the parking-ticket. That is conservatively in the 7.5 mill$ region.

On the other hand, there is the realistic goal of a campaign like this and keeping the gogo fees down...

So I have chosen to let both these realities reflect in the text, the video and the campaign...

Presumably I can rise the goal as funding evolves.

A few more final words:
I need to get this thing into mainstream media as well, to reach these goals, so please bomb your local newspapers, ask for the tune on radiostations and request the video for MTV and other music shows.

I'll even show up for an interview, if requested.

As I haven't practised my singing chops for the last 10 years, I don't think the live/accoustic thingy is a good plan, but if paid sufficiently, I'll even show up for that!

I'll make that a perk...


OK... Now I'm done... ! (Really promise)
So what do I do if I get overfunded (that is beyond the 7.5 mill$ mark, just to be clear...)

I guess I'll rent some grip... Like rails or maybe a moviebird to get some cool shots in there...  I might also buy a house and a car, if the overfunding is sufficient, and practice my obnoxious popstar chops. But I really hadn't plan to do all that before the tune itself (and the video I wanna make) is a huge hit...

I guess I could try to divide my eternal and unfaltering love on a couple of more individuals, and I might grab an extra beer.

Dunno really, haven't thought that far.
But I'll keep you posted!

So...

Now it's fully up to you!
Make my dream come true!

Cheers!

Gunleik