APPROACH A STRANGER AND ASK FOR A CLEAN PAIR OF UNDERWEAR. HOW DID YOU FEEL?
Wearing these uber-comfy undies means homeless youth are too. They multiply with each contribution, and they're not just underwear, they're a symbol.
![On Model Preview of Underwear]( "Beneath Intro")
THE SUMMARY: a pair for you, double for homeless youth
BENEATH is a campaign that gives homeless youth vital necessities, helping them rise out of poverty. Namely, we give them very comfortable underwear each time you purchase the same pair. But its much more than a piece of clothing, it's a symbol.
On the underwear is printed a phrase that can change mindsets over time: "WHO YOU ARE BENEATH is all of who you are."
![campaign visual apparel perks]( "visual apparel perks")
![When You Donate]( "Donate")
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WHY WE NEED WHAT WE NEED
We need the means to make 6,000 pairs of quality, comfortable underwear (3,000 men’s and 3,000 women’s). To do so, we have to order a minimum order quantity from the factory (which is, obviously, 3,000 per style).
WHAT YOU GET
You get underwear, but not just that, really comfortable, symbolic underwear. These knickers are soft, combed cotton, with a touch of spandex to hold their shape. They are typical boxer briefs for guys and typical bikini briefs for women.
THE UNDERWEAR
Bold Beneath knew that comfort had to be the most important part of these underwear. From the materials to the construction of the underwear, they are some of the most comfortable bottoms you'll ever wear.
Also, each contribution comes with a wrist band. It’s an outer symbol representing the belief that worth comes from beneath.
(final production of underwear may vary in color and style)
THE IMPACT
The immediate impact is creating a constant flow of donated underwear. Underwear is the most needed and least donated item to the homeless.
Additional impacts to homeless youth:
- Recognize we are all the same beneath the surface.
- Will escape embarrassment that comes with begging for basic necessities.
- Feel valued, not degraded.
- Find motivation to aspire.
- Learn a vital truth: it’s not what you have, it’s who you are.
The long-term effect is a balloon of potential. We will affect the mindset of not just homeless youth, but communities. When people hear of the movement that has the homeless and general public alike wearing the same underwear, the word will continue to spread, and it will certainly reach our homeless youth.
Endless change can result. Be with us!
PRESENTED BY:
![Bold Logo]( "boldlogo")
![Spy Logo]( "spylogo")
F.A.Q.
How do I select my size?
At the end of the campaign, if we have met our goal, we will send out a survey to all contributors. In it we will ask for your sizing preference and whether you want men's or women's underwear.
How do I select if I want men's or women's underwear?
At the end of the campaign, if we have met our goal, we will send out a survey to all contributors. In it we will ask for your sizing preference and whether you want men's or women's underwear.
Other ways you can help
You can certainly help in other ways by visiting SafePlaceForYouth.org and donating or visiting BOLDbeneath.com and doing some shopping. Both avenues lead to direct help to the homeless.
And that’s all there is folks.
