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Subs - The World's Most Eco-friendly Flip-flops

Made from recycled ocean plastic, + 1 pair bought = the removal of 1.16 lbs of trash from the ocean!

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Subs - The World's Most Eco-friendly Flip-flops

Subs - The World's Most Eco-friendly Flip-flops

Subs - The World's Most Eco-friendly Flip-flops

Subs - The World's Most Eco-friendly Flip-flops

Subs - The World's Most Eco-friendly Flip-flops

Made from recycled ocean plastic, + 1 pair bought = the removal of 1.16 lbs of trash from the ocean!

Made from recycled ocean plastic, + 1 pair bought = the removal of 1.16 lbs of trash from the ocean!

Made from recycled ocean plastic, + 1 pair bought = the removal of 1.16 lbs of trash from the ocean!

Made from recycled ocean plastic, + 1 pair bought = the removal of 1.16 lbs of trash from the ocean!

Andrew Lambie
Andrew Lambie
Andrew Lambie
Andrew Lambie
1 Campaign |
Christchurch, New Zealand
$5,945 USD 89 backers
33% of $18,000 Flexible Goal Flexible Goal
Choose your Perk
featured

Super Early Bird Goody 2 Shoes

$26 USD $38 USD (31% off)
Est. Shipping
September 2017
41 out of 63 of claimed

$1 Koha + Free Sticker

$1 USD
Est. Shipping
September 2017
0 out of 100 of claimed

Waterproof Surfboard Sticker

$3 USD
Est. Shipping
September 2017
0 out of 100 of claimed

Subs Koozie!!

$6 USD
Est. Shipping
September 2017
0 out of 100 of claimed

Super Early Bird Onesie!!

$14 USD $19 USD (26% off)
Est. Shipping
September 2017
18 out of 66 of claimed

Gimme 5!

$70 USD $95 USD (26% off)
Est. Shipping
September 2017
0 out of 50 of claimed

The Whole Nine Yards

$117 USD $171 USD (31% off)
Est. Shipping
September 2017
1 out of 50 of claimed

Catch 22

$252 USD $399 USD (36% off)
Est. Shipping
September 2017
0 out of 25 of claimed

Small Retailer Pack

$680 USD
Est. Shipping
September 2017
0 out of 5 of claimed

Medium Retailer Pack

$1,280 USD
Est. Shipping
September 2017
0 out of 4 of claimed

Large Retailer Pack

$2,400 USD
Est. Shipping
September 2017
1 out of 3 of claimed

Uber Large Retailer Pack

$5,040 USD
Est. Shipping
September 2017
0 out of 2 of claimed
Shipping
The project team has begun shipping their products. The delivery may be affected by shipping challenges and delays.
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Concept Prototype Production Shipping
Overview
This Campaign has ended, find us here www.subs.nz Subs is a flip flop company from New Zealand. Our aim is to prevent and reduce plastic waste by transforming it into high-performance, recycled plastic flip flops. Subs flip flops are super comfy to wear, highly durable, upcyclable and environmentally friendly! Subs are made of recycled plastic sourced from recycling centers & beach cleanups and we pledge to remove 1/2 a kg (1.16 lbs) of debris from our ocean ecosystems for every pair sold.

This campaign has ended, see our website here - www.subs.nz

 

Hear all about Subs' mission on this podcast, with Subs' founder, Andrew Lambie.

Comfort & Durability

Soles: Subs' sole formula ensures that you get both durability and comfort. As soon as you start wearing your Subs, they will quickly mold to your feet, providing you with sturdy, long-lasting comfort. You will have a soft cushion of comfort with every step you take. Our tapered footbed guarantees you some extra durability where it's needed most in the heel. 

Straps: Our straps are designed and positioned so that you will not experience any irritation between your toes. The plugs are strong and durable as well, meaning that they will not easily blow out on you.

Performance: Subs perform extremely well in wet conditions and off the beaten track situations too. The design on both the top and bottom of the soles allows you to get a great grip on any surface you happen to traverse in your adventures.

Subs' Materials and Features

Subs flip-flops use 100% recycled & recyclable materials

Recycled plastic makes excellent sandals because it is highly durable, super comfortable, 100% safe to wear against your skin, and can be recycled over and over again. By purchasing this product you are taking a collective step in helping to reduce the ever increasing global plastic problem, plus you help fund the removal of marine debris, sweet!

Upcycle your Subs

When your Subs are worn out beyond use, and that could take ages, you can send them back to us for upcycling.  We have the ability to take old pairs, grind them up into pellets, put them back through the plastic injection machinery and make brand new pairs. Now, that's what we call sustainable! 

The Subs' team has strong ties to New Zealand and Australia, hence one of our personal favourites, introducing - The Anzac

Almost everything is made from recycled materials, packaging included

All of our packaging is made from recycled paper, and of course is recyclable. 

Subs' pledge: 1 pair purchased = the removal of 1/2 a kg (1.16 lbs) of trash from our ocean ecosystems!

Subs pledge to remove 1/2 a kg (that's 1.16 lbs) of debris from our coastline and ocean ecosystems for every pair sold, which means not only will you fund the removal of 1/2 a kg (1.16 lbs) of debris from our ocean ecosystems, you will also have a super comfy, highly durable pair of flip flops that are made from 100% recycled, recyclable and upcyclable materials!

Plenty of the plastic debris recovered is recyclable

We have been beach cleaning for about a year now, and the amount of volunteers joining us is ever growing, with plenty of interest in different countries around the world in support of what we can do.

Our impact to date: 3,584 kgs or 7,901 lbs of debris removed from our ocean eco-systems

So far we've removed over 3,584 kgs of trash and counting, that's 7,901 lbs! We have been very pleased to find that a lot of the plastic we recover is recyclable, and after being further processed in recycling centers and refined into pallets we have some of our raw materials for manufacturing.

The more we clean our ecosystems, the more we realise we can make an impact. Which is why WE NEED YOU to join us in taking steps for the ocean, because together we can make a large impact. Whether you're spreading the word, interested in volunteering, or can show your support with a purchase or two, you will be making an impact.

 

Safety First

Subs soles and straps are 100% SGS certified. That means that the materials we use have been tested and meet health, safety, and regulatory standards, Subs are totally safe to wear against your skin.

REGULAR & SLENDER STYLE SUBS

 

11 Different Strap Colour Options

Regular flip flops: The regular style of flip flops is for people with normal to wide feet. Our flip flops are unisex but the regular style is mainly suitable for men as it has larger sizes available.

Due to our commitment to using 100% recycled plastic for our soles, we are currently limited to black soles, with 11 strap colour options.

Slender flip flops: The slender style of flip flops is for people with slender to normal feet. Our flip flops are unisex but the slender style is mainly suitable for women as it has smaller sizes available.

Sizes shown are US 10/11 Regular above and US 7/8 Slender below.

 

Subs' Size Guide

To ensure you get the best fit possible, please refer to the size guide below. Subs use unisex sizing, divided between Regular fit soles and straps, and Slender fit soles and straps.

Simply measure your foot and add about 2.5 cm or one inch, to your foot measurement to get your correct size. For example, if your foot is 25 cm long, add 2.5 cm and you should comfortably fit our size 9, which is 27.5 cm long. If your foot is 27 cm long, then you should fit our size 12 comfortably, which is 29.5 cm long, and so on.

Customers with wide feet, and/or larger foot circumference, may want to consider ordering one size larger to accommodate additional foot volume around the strap.

But, it's really up to you, some people prefer a bit of wriggle room behind the heel, whereas others are happy to have the back of the heel in line with the back of the sole.

 

These two illustrations below demonstrate a couple of very common foot sizes. Please note that all measurements reflect the length of the sole, NOT the length of your foot!

Where we begin...

The Subs' story starts in Kyle, New Zealand, in the 1980s, where we grew up on a farm right next to the South West Pacific Ocean.

Back then it was clear to us how our beaches were being affected by plastic waste, with fish and bird corpses constantly washing up ashore, mixed in with plastic waste from fishing nets, bottles and caps.

Now, this problem affects the entire world and its food supply, with an estimated 5.2 trillion pieces of plastic in the world's oceans, of which 269,000 tons float on the surface.

There are five main concentrations of plastic, known as the 'gyres', the largest being estimated twice the size of Texas. Plastic pieces out number sea life in 'Great Pacific Garbage Patch' by 6 to 1.

Hundreds of thousands of sea turtles, whales and other marine mammals and more than 1 million seabirds die each year from ocean pollution, and plastic ingestion, or entanglement in plastic debris.

What we can do is alleviate these problems, and if you walk with us you will be taking some serious steps in the right direction for the ocean's ecosystems

Over 7 years experience in the footwear industry

Collectively, team Subs has over 7 years experience in the footwear industry. We realised we were in a position to do something about the world's extreme plastic pollution problem, and the idea was born to create a footwear product that could sustain the reduction of plastic in our ocean and coastline ecosystems, and recycled plastic in general, by using that plastic as footwear.

 

Testing

We have done extensive testing, including, but not limited to, walking (shock horror), running, skipping, boxing, hiking, surfing, waterfall jumping/swimming.

Waterfall

Non-slip on rocks, even when submerged in running water.

Hiking

Went for a little stroll up a mountain while testing a heavier/harder style of subs, have to say I'm glad it was me and not anyone else because they were wayyyyy too hard, great test, except it was during winter and I had no shoes, no frost bite but safe to say next time I'll take some shoes and socks also.

Natural Hot Springs

Subs are great all terrain flip flops, even in wet, outdoor stony conditions. Subs are highly slip resistant and sturdy, making them especially great in any outdoor environment.

 

Surfing

Alright, surf testing was pretty hairy, can you do it? Yes! Should you? Perhaps, just wear your Subs to the surf.

Subs have excellent taste in drink

Our travel destinations for testing were pretty on point too. Testing was fairly extensive lasting over 12 months.

Koozies!

In fact, we like keeping our drinks cool so much, that we decided to take a few steps for the fridge as well. If you like keeping your drink cool too, check out these Koozies in the perks.

Stickers

Stick 'em anywhere you like, spread the word, the large waterproof sticker is great for surfboards, coolers, cars or scooters to show your support for Subs.

Little & large stickers available in the perks for a small donation to the cause, 

Production Timeline




We've already started shipping, so for most people, you can expect to receive your brand spankin’ new flip flops sometime in September 2017. We will keep you updated every step of the way.

Below you will see a basic overview of the production timeline of the subs' flip flops project so far and the projected timeline over the next few months until the product is under your feet.

This project has been years in the making so we have been through all the necessary processes and have ticked them off the list. As we have done this before, we know we are fully capable of seeing it through and will be launching our new summer footwear into the marketplace!

From the end of the campaign, the delivery of Subs' products will begin as soon as we have received payment from Indiegogo (2 weeks later), we already have pre-orders with our factories so the first people in will get their products very quickly some even before the campaign ends if we have enough cash for shipping.

If it goes haywire we have the production capacity to keep up.

Social Media

Facebook

Instagram

Twitter

Tumblr

Website

FAQ’s...

How do I know what size I am in Subs flip flops?

You will find the flip flop measurements in (cm & inches) in the information above. You can measure your foot with a ruler and choose the corresponding size. The Subs' footwear sizing is based on the US men's sizing model. There isn’t a huge amount of difference in each size, you will notice sizes such as the 7/8 have been merged. So if you’re a 7 or an 8 you will most likely fit comfortably in the 7/8.

I’m ordering from outside New Zealand... how do I add ‘international shipping’?

International shipping is included after checkout, sending to the furthest reaches of the world costs about the same as sending Subs to our neighbours. So don't fret, doesn't matter where you live, [yes even Antarctica] you will get your order with no extra cost.

How can I choose my size, style and colours of Subs' flip flops?

Easy as! We will contact you by e-mail when the campaign ends to take your orders of size, colours and style, and Bobs your uncle!

What is Subs doing with the money you raise from this campaign?

A large portion of the money will be spent on repaying production molds – 30,000 USD. The actual production costs are also quite high as we have to meet the minimum quantities set out by our supplier factories This will be determined by how many backers we receive before we do our next order. It might be wishful thinking, but if there is any money left over it will be spent on stretch goals, more colours and styles, those kinds of things.

When will I receive my new Subs flip flops?

We are a positive bunch here and if you get in on the early birds, then there's a good chance you'll receive your Subs before the campaign even ends. The only reasons we cannot send all of the perks immediately as we would like to are, 1) we don't get the money from Indiegogo for at least 2 weeks until after the campaign has ended, and 2) If this goes bonkers our pre-orders won't cover additional perks if added.

What happens if I order the incorrect size?

You Muppet!!! Only joking – it happens... Just let us know and we will do our best to swap them over for you. You might have to incur some delivery costs but we will do everything in our power to make sure you get Subs on your feet. Worst case scenario you'll have an extra pair to give away or sell.

What if my package gets lost in transit?

All packages are tracked internationally, and we will assist in ensuring all packages reach their destination. If you haven't received it within say 10 days of getting the 'your package is on its way' email then we will track it down for you.

Do you plan to bring out more colours and designs?

Yes, we totally plan to do that! However, due to our commitment to using 100% recycled plastic for our soles, we are currently limited to black, with the straps however we can go nuts. Due to the materials we use it's very hard to do bright colors, however darker colors are on the horizon.

Where can I buy this product after the campaign is finished?

If you are inclined to wait until it's over then I would pressure one of your local retailers into stocking us, tell them that they can get better than usual retail buying rates right here. Then you'll save a little on shipping but you're at mercy to what they charge. That's what I'd do anyway. Failing that we will hopefully be in retail stores around the world pretty quickly!

Also, we'll expand our website here to include online sales, and if we hit our target then we'll still be here on InDemand!

I’m having problems backing this project?

That is the saddest story we've ever heard!! Seriously!!! Please contact indiegogo for support – support@indiegogo.com or we might be able to help too... contact us at – hello@subs.nz

If you've actually read all of this, you are a legend!  We hope to have you on board with us soon, thanks for your support!

Team Subs

 

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