Short Summary
Hi, My name is Jodi Bondi Norgaard and I am the founder of Dream Big Toy Company and the Go! Go! Sports Girl line. I didn't intend to go into the toy business five years ago, but imagine browsing
the store for toys with your 9-year-old daughter, and she picks up a doll
wearing a half shirt, bellybutton ring, eye shadow and it's name on the hang tag is 'Lovely Lola'. "Mommy, is this doll for
me to play with?" she asks. That's what happened to me, and it inspired me
to create the Go! Go! Sports Girl doll collection. I made the Go! Go! Sports Girls to empower girls to be active, promote healthy life skills, and encourage creative play through sport over fashion and body image.
Beginning this spring, I will launch a series of books to go along with six of the dolls. They will be sold individually and as a doll/book set called Read & Play. The books and dolls in the series encourage all girls to dream big and work hard to achieve their goals and have fun while doing so. All six Read & Plays recently won the highest award in the toy industry, the Oppenheim Toy Portfolio Platinum Award.
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Here is where I need your help. BRANDING! I am pretty positive parents aspire for their daughters to be more than a 'Lovely Lola', and I want to give them a choice. Consumers will have the final say! I have been told by a few toy buyers from large retailers that the Go! Go! Sports Girls aren't 'girly' enough, not mainstream because they are not fashion dolls. Well, I am out to prove them wrong. Change is never created by mainstream ideas and I am creating change! In just the last four weeks I have received over 4,000 pre-orders for the Read & Plays and books!
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I am looking for $7,500 to help with branding, marketing and advertising. Here are the Go! Go! Sports Girl goals:
- Build awareness through paid ads on social media
- SEO on sites targeting moms
- SEO campaign to drive target audience to website
- PPC campaign to target Read & Play and book launch by zip code, demographics and life stage
- Update current website
The Go! Go! Sports Girls have had great success in the media with articles in Shape, Self and Parenting Magazines and features on The Today Show and Fox and Friends to name a few. I have been asked by FOX host, Gretchen Carlson, to be a member of her 'Female Power Panel'. I know the Go! Go! Sports Girl line has a powerful message!
Can you help make some noise about the Go! Go! Sports Girls and spread the word? Together we can make a
difference in an area needing great attention. To tell girls they are strong, smart and spirited, and to help develop our future women
leaders. Move over Barbie and princesses, it is time for a change and we are
ready to make it happen!
