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Go! Go! Sports Girls

We know girls can aspire to do more than wear a pink dress and tiara! It's time for a change. Let's encourage our girls to be strong, smart and spirited!

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Go! Go! Sports Girls

Go! Go! Sports Girls

Go! Go! Sports Girls

Go! Go! Sports Girls

Go! Go! Sports Girls

We know girls can aspire to do more than wear a pink dress and tiara! It's time for a change. Let's encourage our girls to be strong, smart and spirited!

We know girls can aspire to do more than wear a pink dress and tiara! It's time for a change. Let's encourage our girls to be strong, smart and spirited!

We know girls can aspire to do more than wear a pink dress and tiara! It's time for a change. Let's encourage our girls to be strong, smart and spirited!

We know girls can aspire to do more than wear a pink dress and tiara! It's time for a change. Let's encourage our girls to be strong, smart and spirited!

Jodi Norgaard
Jodi Norgaard
Jodi Norgaard
Jodi Norgaard
1 Campaign |
Glen Ellyn, United States
$1,830 USD 41 backers
24% of $7,500 Fixed Goal Fixed Goal

Short Summary

Hi,  My name is Jodi Bondi Norgaard and I am the founder of Dream Big Toy Company and the Go! Go! Sports Girl line. I didn't intend to go into the toy business five years ago, but imagine browsing the store for toys with your 9-year-old daughter, and she picks up a doll wearing a half shirt, bellybutton ring, eye shadow and it's name on the hang tag is 'Lovely Lola'. "Mommy, is this doll for me to play with?" she asks. That's what happened to me, and it inspired me to create the Go! Go! Sports Girl doll collection. I made the Go! Go! Sports Girls to empower girls to be active, promote healthy life skills, and encourage creative play through sport over fashion and body image. 

Beginning this spring, I will launch a series of books to go along with six of the dolls. They will be sold individually and as a doll/book set called Read & Play.  The books and dolls in the series encourage all girls to dream big and work hard to achieve their goals and have fun while doing so.  All six Read & Plays recently won the highest award in the toy industry, the Oppenheim Toy Portfolio Platinum Award.


Here is where I need your help.  BRANDING!  I am pretty positive parents aspire for their daughters to be more than a 'Lovely Lola', and I want to give them a choice. Consumers will have the final say! I have been told by a few toy buyers from large retailers that the Go! Go! Sports Girls aren't 'girly' enough, not mainstream because they are not fashion dolls.  Well, I am out to prove them wrong. Change is never created by mainstream ideas and I am creating change!  In just the last four weeks I have received over 4,000 pre-orders for the Read & Plays and books!  

I am looking for $7,500 to help with branding, marketing and advertising. Here are the Go! Go! Sports Girl goals:

  • Build awareness through paid ads on social media
  • SEO on sites targeting moms
  • SEO campaign to drive target audience to website
  • PPC campaign to target Read & Play and book launch by zip code, demographics and life stage
  • Update current website  
The Go! Go! Sports Girls have had great success in the media with articles in Shape, Self and Parenting Magazines and features on The Today Show and Fox and Friends to name a few. I have been asked by FOX host, Gretchen Carlson, to be a member of her 'Female Power Panel'.  I know the Go! Go! Sports Girl line has a powerful message!  
Can you help make some noise about the Go! Go! Sports Girls and spread the word? Together we can make a difference in an area needing great attention. To tell girls they are strong, smart and spirited, and to help develop our future women leaders.  Move over Barbie and princesses, it is time for a change and we are ready to make it happen!

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Choose your Perk

Go! Go! Sports Girl Shout Out

$5 USD
Every dollar counts! We will give you a big thank you on the Go! Go! Sports Girl Facebook and Twitter pages.
Estimated Shipping
May 2014
0 out of 500 of claimed

Go! Go! Sports Girl Fan

$25 USD
You will receive one signed Go! Go! Sports Girl book. FREE shipping US
Estimated Shipping
May 2014
0 out of 300 of claimed

Go! Go! Sports Girl #1 Fan

$50 USD
You will receive three signed Go! Go! Sports Girl books. FREE shipping US
Estimated Shipping
May 2014
0 out of 200 of claimed

Go! Go! Sports Girl Booster

$100 USD
You will receive three signed Go! Go! Sports Girl books and one Go! Go! Sports Girl dolls. FREE shipping US
Estimated Shipping
May 2014
0 out of 100 of claimed

Go! Go! Sports Girl Super Fan

$250 USD
You will receive six signed copies of the Go! Go! Sports Girl books and two Go! Go! Sports Girl dolls. FREE shipping US
Estimated Shipping
May 2014
0 out of 50 of claimed

Go! Go! Sports Girl Mega Fan

$500 USD
You will receive all six Read & Plays with signed books. FREE shipping US
Estimated Shipping
May 2014
0 out of 10 of claimed

Go! Go! Sports Girl Big Win

$1,000 USD
You will receive six signed copies of the Go! Go! Sports Girl books and 10 Go! Go! Sports Girl dolls. You will also get to name a secondary character in one of the next books! FREE shipping US
Estimated Shipping
May 2014
0 out of 5 of claimed

Dreaming Big!

$5,000 USD
This is an extraordinarily generous donation. Thank you! You will receive six signed copies of the Go! Go! Sports Girl books and 10 Go! Go! Sports Girl dolls. You will also get to name the next Go! Go! Sports Girl doll, have creative input on the doll design AND a big thank you on our website! FREE shipping US
Estimated Shipping
May 2014
0 out of 2 of claimed

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