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Green Tourism Education in Yunnan

This campaign is intended to provide seed funding to manage ecotourism in Yuhu, an ancient village in Lijiang (a UNESCO World Heritage site), Yunnan, China.

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Green Tourism Education in Yunnan

Green Tourism Education in Yunnan

Green Tourism Education in Yunnan

Green Tourism Education in Yunnan

Green Tourism Education in Yunnan

This campaign is intended to provide seed funding to manage ecotourism in Yuhu, an ancient village in Lijiang (a UNESCO World Heritage site), Yunnan, China.

This campaign is intended to provide seed funding to manage ecotourism in Yuhu, an ancient village in Lijiang (a UNESCO World Heritage site), Yunnan, China.

This campaign is intended to provide seed funding to manage ecotourism in Yuhu, an ancient village in Lijiang (a UNESCO World Heritage site), Yunnan, China.

This campaign is intended to provide seed funding to manage ecotourism in Yuhu, an ancient village in Lijiang (a UNESCO World Heritage site), Yunnan, China.

Kenneth Yip
Kenneth Yip
Kenneth Yip
Kenneth Yip
1 Campaign |
Berkeley, United States
$2,879 USD 36 backers
35% of $8,030 Flexible Goal Flexible Goal

I. Summary

I participated in a Sierra Club outing in Yunnan, China in October 2013. During the trip, I discovered Yuhu (玉湖), a farming village frozen in time, retaining the indigenous flavor of the local Naxi minority lifestyle and the profound cultural heritage of the region. I would like to help the villagers maintain their tradition and history through eco-education and  eco-friendly refuse management.

Yuhu is part of the UNESCO Cultural Heritage site of Lijiang.  The houses are built with unique rocks called “monkey head”, a mix of rocks and dried earth and straw, as they were in the early 20th century.  Beginning in 1922,  Dr. Joseph Rock , an Austrian-American botanist and geographer who subsequently introduced the area to the world (see multiple National Geographic articles), lived and researched the Yuhu  area for 27 years.  Today, there is a museum there, run down, but as testament to his work.

With the snow-covered Jade Dragon Mountain as its backdrop and numerous streams and rivers, Yuhu has become a prime tourist stop for locals and foreigners alike.  Unfortunately, visitors and locals often leave behind waste in the streets and in popular recreation areas such as the horse stable and mountain hiking trails.  The villagers need help in order to educate themselves and the tourists about ecotourism and refuse management, since the government has more pressing issues and is unable to give assistance with these matters.  


II. What We Need & What You Get

The projects I advocate will last from 1-2 years and cost $8,030 in total.  If the goal is not met, the project will be scaled down accordingly.  The project manager will donate some of her time to the projects as well.  One of the tasks of the project manager is to work with the village committees to introduce a small fee for horseback riding, with the proceeds going to sustaining the village ecological projects. 

Funds raised will be distributed in phases to the project manager with photo verification of work completed and periodic telephone calls.   

III. The Projects and Proposed Expenses

  Green Tourism Promotion - $8,030

   a. Tourist Education

.  Develop a detailed project plan

·  Locate a site for a Visitor Center/Information Center with the village committee, start renovation. (The village committee has already agreed to the project concept.)

·  Design, develop, prepare, and install a small local ecology exhibition.

·  Develop and place ecotourism signs around the village.

·  Purchase and place garbage cans in the parking lot and the riding stable. About 300  visitors come to Yuhu a day.

·  Provide “green” garbage bags (at US 2c/ea) to horeseback riding customers for 6 months. Subsequent funding will be provided by the villagers. 

    b. Villager Training

·  Prepare material/handbook to promote the concepts of ecology and waste recycling and management

·  Recruit and train volunteer guides to advocate environmental conservation and refuse management   

·  Conduct 9 workshops at 9 sub-villages and with 220 families primarily those who operate horse stables, on the concept of ecotourism 

(A subsequent project will provide similar ecology training to elementary school children.  Fundraising for this project will begin after the successful completion of the current project.)

IV. The Impact

If this project is successful, Yuhu can become a model village for other areas where similar issues have arisen.  This campaign has a high likelihood of success because it will be directed and run by an experienced, Chinese, Naxi native environmentalist and a villager of Yuhu.  Ms Lushan Jizhen He has worked with conservation and tourism companies on education programs and ecotourism projects under the umbrella of the Nature Conservancy.  She is fluent in Mandarin, Naxi, and English and an excellent communicator.  Since Ms He has prior experience working with the local village communities and government agencies, she can share successes and help others initiate similar programs elsewhere. Currently, with her husband, she manages a café and hostel in the heart of Yuhu, an ideal tourist stop.
 
IV. Other Ways You Can Help 

If you cannot donate but you would like to help, please spread the word to other people about this campaign. Look up “Yuhu, Yunnan” on the Internet to appreciate the beauty and the uniqueness of this place.  Learn about the minorities in China, such as the Naxis.  Please keep us in mind, in case you change your mind about donating.  Thanks for your time.

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Choose your Perk

Thank you note

$1 USD
A thank you note from us.
Estimated Shipping
April 2014
0 out of 10000 of claimed

Thank you electronic card

$10 USD
A thank you ecard from us.
Estimated Shipping
April 2014
1 out of 1000 of claimed

T-Shirt

$50 USD
A "Yuhu Rocks!" t-shirt. State size.
Estimated Shipping
April 2014
1 out of 100 of claimed

Plaque

$100 USD
Donor's name displayed on a plaque at the Yuhu riding stable area.
Estimated Shipping
June 2014
1 out of 100 of claimed

1 night lodging

$500 USD
All of the above gifts and 1 night lodging at the Nguluko Guesthouse in Yuhu by 6/30/2015 or TBD. Travel excluded.
Estimated Shipping
June 2015
0 out of 100 of claimed

2 nights lodging and tour

$1,000 USD
All of the above gifts and 2 nights lodging at the Nguliko Guesthouse in Yuhu plus a 1 hour guided tour of Yuhu. By 6/30/2015 or TBD. Travel excluded.
Estimated Shipping
June 2015
0 out of 25 of claimed

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