As seen on Fast Co. Design | The Verge | Gessato | Hypebeast | Highsnobiety | Design Week | DesignTAXI | Designboom | Discovery Channel | Futurism
Introducing Hidden Time
In 2014 we released our first watch, the concentric disc Series 000, and were funded within 72 hours. In 2016, we launched the space-obsessed Series K452, and were funded within 24 hours.
Now, we’re back on Indiegogo to introduce our first international project, The Trio of Time, and release our third watch, Hidden Time.
Video by Futurism
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Hidden Time in three editions
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Black watch + midnight straps
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Rose gold watch + coffee straps
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White watch + snow straps
The Trio of Time
The Trio of Time (TTT) is our very first experimental world tour to explore how international creativity reinterprets the perception of time.
We will collaborate with a local designer in three different cities around the world to create a timepiece together, which will be released here on Kickstarter.
Each watch will feature a unique design that represents the designer’s view on passing time. And with each watch we will share our experience with the Kickstarter community; in fact, backers of each campaign will be able to vote on our next destination.
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Hidden Time is the first edition of TTT
The first TTT collaboration: Hong Kong to Seoul
Our TTT journey begins in Seoul, Korea.
Seoul is a prominent design city in Asia. With a rich history and rapid growth rate, the city features abundant resources for art and design. Many talented designers have launched studios in the city, contributing to both the local industry and the world at large.
We met with industrial designer Jiwoong Jung, an artist as fascinated by time as we are. Jung’s product design work has been featured in the 2012 and 2014 Maison & Objet Paris exhibition, among others, and in international design publications.
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Beautiful architecture in Seoul
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A few of Jiwoong Jung's beautiful products
Together, we are releasing Hidden Time
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Early designs of Hidden Time
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The watch's beautiful gradient makes time disappear as it passes by
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Jiwoong Jung working on our first collaboration
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The rose gold edition offers a slight variation on gradient colors
Hidden Time, the vanishing timepiece
Hidden Time's watch face features a beautiful gradient display under a crystal covering where numbers are firmly printed. As hours pass, the hour gradient disc rotates and “hidden time” is revealed.
The watch helps you focus on time in the moment, using a modern interpretation of the camouflage effect to hide the passing hours.
“My research on how to naturally pass time began with how hiding occurs in nature, which led me to one of the best known examples––the chameleon’s protective color. Their defense mechanism is a kind of optical illusion, but a simple and effective way to have two things together naturally when superimposed.” –Jiwoong Jung
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Hidden Time in black
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A beautiful light violet gradient compliments the rose gold edition
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Time disappearing as hours pass by
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A striking balance between lines and gradients
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The powerful watch is thin and lightweight
Watch time pass in a new way
Features
Typeface
- Crystal printed watch face over rotating gradient graphic.
- Includes a unique type, Favorit, in collaboration with Dinamo Typefaces (Johannes Breyer and Fabian Harb).
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Favorit typeface from Dinamo Typefaces
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For everyone
- The 39mm case is designed for both men and women.
- 316L stainless-steel enclosed casing.
- Available in black, rose gold, or silver.
- Ultra thin - only 8.7mm (0.34in).
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Hidden Time is the perfect size for any wrist
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The timepiece stands out while complimenting your look
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Docking system
- Interchangeable strap system that secures straps with a simple pull and click within seconds.
- Straps available in white, coffee, or midnight (you will choose this during the survey process).
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Anicorn's smart docking system allows for easy strap swaps
Straps can be interchanged to fit your current outfit or mood
Swiss accuracy
- Driven by a Swiss Ronda Caliber 515 Quartz Movement, a high grade and reliable jeweled model that allows for smooth spinning with great accuracy.
- The Swiss Ronda 515 is known as one of the highest quality quartz movement motors, with slim dimensions and long preserved running time.
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The jeweled model allows for seamless spinning
Packaging
We know how important delivery is, which is why we’ve created a beautiful new package for this edition of The Trio of Time. Each timepiece comes ready to be assembled with easy smart straps. Just wind the watch to your time zone, and experience the beauty of Hidden Time.
Every item pledged for on Kickstarter is subject to a final quality check at our Hong Kong studio, before being hand packaged with care in our premium packaging.
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Anicorn packaging for the first TTT edition
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The timepiece comes ready to be assembled and worn
Specifications
Movement: Swiss Ronda Caliber 515 Quartz movement.
Battery life: Around 45 months. There is a power saving mechanism with pulled out stem: Reduction of consumption approximately 70%.
Housing: 316L Stainless steel, Ø 39mm (1.54 in), height 8.7mm (0.34in), back & screws, PVD plating.
Glass: Sapphire glass - Scratch Resistant
Water resistance: 50 meters / 5ATM (164 ft).
Strap: Genuine leather (18mm lug width) + stainless steel buckle with smart docking system. One size fits all.
What’s next?
TTT is a continuous global journey. If successful, we hope all our backers will join us in exploring our next destination (New York? Vienna? São Paulo?) to expand our perceptions of time.
We want to make our backers a part of the process––that’s why after our successful campaign, we’ll let you vote on our next destination!
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Anicorn's collection of timepieces
Why Indiegogo?
We're so excited to return to Indiegogo for our latest project, and we're so thankful to have such a strong community around the work we do. Thanks to our past two campaigns, we were able to bring our timepieces to life and establish our business.
We wanted to present our project to our loyal backers first, since they've been such an important part of our journey. We can't wait to take this new step together.
Join us in bringing this collaboration and subsequent journeys to life––we can't do it without you!
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Risks and challenges
We know there are always risks with production, but with our extensive experience we are confident we can get our watches out to you on time. We’ve learned about manufacturing and fulfillment from our two previous campaigns, and if we face any issues, we will be completely transparent and keep everyone updated on our progress.
As always, communication is key for us! We will share any and all developments during manufacturing and beyond.
