THANK YOU!
The campaign is over... So now what? Although the goal was not met we are going to go ahead and come up with an alternative Fashion Week Event for you to attend and for me to invite buyers and present my line. Please stay posted so we . Also, for those who had tangible perks or a fashion call, I will deliver on those as soon as possible! Stay tuned for updates and most of all...
THANK YOU
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Why do we need your support?
As an emerging designer and with limited work-space and limited funds, it's hard (if not impossible) to claim your spotlight in the industry. A great way to reach influential buyers is through New York Fashion Week - the most important fashion event of the year and where news looks are hand-picked to fill the clothing stores.
The process of showing a collection at New York Fashion Week includes...
First, you need a collection worth showing
Most established designers focus solely on the design, but an emerging designer does all the work alone. It is extra difficult to find time to do both the brand planning and targeted networking, while still seeking inspiration for each design. The work is tough, but I cannot deny this is what I love!
Second, you need a show
This means renting a venue, hiring models, hair and make-up, production, lighting, sound, seating and catering... You name it! The more appealing the show, the more people will attend and talk about it.
Third, you need to spread the word in the industry so right buyers show up. In the end, if they don't see your products, what's the point?
Now the solution lies with you and I! We are already working hard to create a beautiful show, but there still essential pieces that need the extra push to come together. As of now, we have a great number of followers on Twitter and Facebook. Our work has been highly recognized in the media for the past year, but we feel that extra push is about to come through with this campaign!
What is in it for YOU?
To make this as attractive for you as possible, we are giving away different sorts of perks that will really make you part of the journey:
1) You will be invited to my Show @ New York Fashion Week
This is really fun! You get to participate in the fruitful results of your support. The New York Fashion Week takes place in the second week of February 2014. You can choose between General Admission and VIP front row tickets. Oh yes, and there is going to be an awesome after-party you will be invited for also!
2) You will receive a garment of your choice from the new collection.
No need to make any decisions yet. When the campaign is completed in January 2014, we’ll get in touch with you to find out your chosen style, color, and size.
3) You will be able to spend time with Layana Aguilar
Spend some quality time with me! I will help you make the most of your wardrobe and style, whether it is via email, Skype or in person!
The Collection Preview
(More to come. You will be able to chose your garment based on your backing amount)
TOTE BAG:
About the Designer
Layana comes from a very small town in Brazil, a place where family comes first and the coolest kids are farmers. Back then, she had no idea there was such a thing as having a career in fashion, but every party she went to she did wore the best outfit and used to tell all her girlfriends what to wear. It was only when she moved from Brazil to the U.S. that she discovered her talent for designing clothes, and how she truly loved dressing women and helping them feel beautiful.
After Layana's first visit to New York, she decided to go to fashion school. Layana graduated from the prestigious Fashion Institute of Technology, winning the award for best in class. Soon after, she started interning for Oscar de la Renta, where she learned a lot from some of the most talented and experienced people in the fashion industry.
The year 2013 has been overwhelming for Layana: it was the year of her television debut as well as the year of launching her first season line: Layana Aguilar New York. Layana resides in the Upper West Side New York together with her husband and beautiful newborn son.
Here is some press Layana Aguilar has gotten so far:
Stay Connected with Layana!
Regardless of the scale of your support, whether it is in dollars or sharing this page, I would still like to Thank you for coming by!