How this started
LTD. optics started because we are outdoor enthusiasts and wear sunglasses pretty much all the time. Having bought several pairs of sunglasses over the years we began to notice that there was a huge gap in the sunglass market. It seemed that our only choices for buying sunglasses were to either go to the local big box store and grab a pair of low quality shades for under $20, or go to the store in the mall or local skate shop and pick up a pair of higher quality ones for over a $100 to start. The other thing that began to trouble us was that several of the companies in this higher price bracket were charging up to $40 to add polarized lens! So we decided that there had to be a way to bridge this gap and produce high quality sunglasses that come standard with polarized lenses for well under $100.
![The Dean high quality acetate sunglasses in Perfect Pink]()
The Dean high quality acetate sunglasses in Perfect Pink
What we've created
After several months working with designers and manufactures we've realized our dream. We have partnered up with the best manufacturers available to bring you superior quality eyewear at a great price. Now, we feel that we have a product that everyone can use at a price that smashes the competition.
![The Dean high quality acetate sunglasses in 801Green with Blue REVO lenses]()
The Dean high quality acetate sunglasses in 801Green with Blue REVO lenses
The models
The Dean, our first model, is made of the same high quality Italian acetate as those big sunglass companies that are sold in the mall. Also, this model has stainless steel hinges for extra durability and 7-layer resin polarized lenses with UV400 protection. Aside from the superior materials that these sunglasses are made of, they also look great and are made to stay on your face whether you're skating a bowl, riding your bike to school, hiking to your favorite spot, or just driving around town.
The Woodrow is our second model and is made using only the highest quality bamboo available. Bamboo is great for making sunglasses because it is eco-friendly and sustainable considering it can grow 10 feet or more in a year and can be grown in almost any wet climate. Another cool feature about bamboo frames is that untreated bamboo floats, so if you are into water sports a pair of natural bamboo shades might be a good choice. These sunglasses feature stainless steel hinges and 7-layer resin polarized lenses with UV400 protection as well and have a great classic Wayfarer style.
![The Woodrow Bamboo Wayfarer in Dark Ebony with smoke lens]()
The Woodrow Bamboo Wayfarer in Dark Ebony with smoke lens
Giving back
Also, because we think giving back to the community is the right thing to do, we plan to donate one pair of sunglasses to 'Unite for Sight' for every pair we sell. These sunglasses can then be distributed all over the world to those in need.
We plan to donate 1 pair of sunglasses to Unite For Sight for every pair we sell
Going forward
Our vision is to expand this company by involving designers from all over the country and create lasting partnerships. We want to make our product available to everyone and let the consumers know that there is an alternative to paying for higher priced eyewear. We also hope to be at the forefront of developing new eyewear technology that is eco-friendly and cost-efficient.