YOUR OUTDOOR EXPERIENCE IS JUST THAT. YOURS.
YOUR APPAREL SHOULD BE, TOO.
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The MADE hard shell ski and snowboard jacket and pants are waterproof, windproof, and breathable. They are super durable with a premium finish featuring welded seams, waterproof zippers, and a 3-layer waterproof fabric. But seriously, there's so much more to it than that.
These premium jackets and pants are made to measure with a guaranteed perfect fit and every detail is designed by you.
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THE PERFECT FIT. GUARANTEED.
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The traditional outerwear model takes an average of a bunch of people and designs patterns accordingly. By trying to fit everyone, they are effectively fitting no one.
Fit has been a compromise we have always dealt with and we may not even realize that our sleeves are way too long, the torso is too short, or there is not quite enough room for full range of motion.
Our patent-pending system starts and ends with you. Tell us about the style of fit you are looking for. Then with the help of our detailed instructions we get precise measurements of your body which are fed into our software to scale the patterns for the perfect fit. Every custom pattern is double-checked by a trained pattern-maker for consistency and accuracy leading to a guaranteed perfect fit.
Doesn’t fit exactly right? We’ll fix it. We want you to be psyched about your new gear, not feeling like what you got is just “good enough.”
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YOUR KIT. YOUR WAY.
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You know your outdoor needs better than anybody. That’s why with MADE you choose every detail. Our whole system is designed around you. That’s kind of the point.
On your own or with the help of one of our design consultants, you choose your material between the durable waterproof Sympatex or a more lightweight waterproof Polartec Neoshell depending on your needs.
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Then choose your colour, style, zippers, pockets, sleeves, hood design, everything. Want specific details like pit zips or a powder skirt? You decide all of this, not some designer thinking of you as part of a generic market segment.
JACKET FEATURE OPTIONS
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PANT FEATURE OPTIONS
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SUSTAINABLE THINKING
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As avid outdoor users and inhabitants of this planet we want to take the best care of it we can. We're realistic, though - we ARE starting an apparel brand. And this means we will be adding more "stuff" to the planet. We are addressing this in three primary ways: made-to-order manufacturing, responsible materials sourcing, and direct shipping.
MADE-TO-ORDER MANUFACTURING
Our radically different supply chain means we only make what we need. Traditional apparel seasonal turnover and the desire for fresh new things means left over materials and unsold goods make their way to the landfill every year. The general apparel industry is one of the world's largest polluters. We don't make gear that doesn't already have a home, and the gear we do make is going to be exactly what you want built to last a long time.
RESPONSIBLE MATERIALS SOURCING
SYMPATEX | RECYCLED & RECYCLABLE
With recycled and recyclable material we are excited to be a part of closing the textiles loop. Sympatex is PFC and PTFE free and completely carbon neutral. With Sympatex we envision a future where you can send your whole jacket back to us at the end of its life and we will turn it back into a brand new jacket.
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POLARTEC NEOSHELL | DEADSTOCK
As industry professionals our team has seen first hand what happens when companies overestimate and overproduce their material needs. Brands want to inject new colours and new designs every season, but what happens when orders get cancelled and forecasts change? The sad truth is that a lot of those materials end up in the landfill. Sitting in factories and warehouses around the world are thousands of meters of leftover A-grade materials, known as deadstock. We have sourced this fabric directly from Polartec partners and can put it to use while keeping it out of the trash.
DIRECT SHIPPING
Every product we make will be shipped just once - directly to you. This not only cuts down on the emissions associated with the product, but we can also be creative with our packaging since your jacket isn't sitting on a shelf for months on end. Oh, and did we mention that shipping is free? We'll cover the costs, duties, etc. to get it wherever you may be.
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INCLUSIVITY FROM THE GROUND UP
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Think about it. The first thing you do in any apparel shopping experience is identify your gender - Men’s or Women’s. That doesn’t make any sense to us. We want anyone and everyone to feel comfortable in their gear. And your gender has nothing to do with that. Your perfect fit and style choices are what we care about.
This marks the end of men's v. women's colours, the pink tax, and other common practices that have become the norm in the outdoor industry.
PERKS
THE MINIMALIST
Trimmed down feature set for those looking to keep it simple, light, and fast. Oh, and you save a bit of cash, too.
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THE MAXIMALIST
All the bells and all the whistles. With the Maximalist you can get anything and everything you have ever wanted out of your shell.
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COLOUR (not a typo, we're Canadian)
Ideally, we would have every colour anybody wants, but we still need to order fabrics and meet minimum orders, so we need to be smart about it.
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Here is a breakdown of the fabric and zipper colours available for the campaign perks. Just envision your new jacket designed with the exact look you want!
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WHO WE ARE
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CAPRI PHILIP | Co-Founder, Design
Loves fishing, hasn’t yet caught anything.
Capri’s lifelong pursuit of knowledge in patternmaking, design, and development coupled with her passion for snowboarding, skiing, biking, and climbing has led to a career designing for leaders in the market including the past six years at Arc’teryx. She is driven to design the best performing, most sustainable gear on the planet.
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CHERYL LEBARR | Co-Founder, Development
Played young Annie Oakley in a local figure skating production at age 7. Adorable, eh?
Cheryl got her start at 15 in a little outdoor shop on the Sunshine Coast, leading to a lifelong obsession with high quality outdoor gear. After mastering her craft at university and working for stellar outdoor brands including Arc’teryx, she is now focused on creating premium, personalized, custom gear.
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DUSTIN BUTCHER | Co-Founder, Brand
Who invited him? He’s not even Canadian.
Born and raised at the foot of the Wasatch mountains of Utah, Dustin is deeply connected to the outdoors and skiing. During his professional career he has had the opportunity to work in-house and as a creative agency lead for some powerhouse brands in the outdoor industry including G3, Petzl, Gregory Packs, Pret Helmets, and others.
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TIMELINE
March - April: Indiegogo campaign
Late April: Campaign survey sent out for jacket designs and measurements from each backer
May - August: Fulfill Indiegogo orders based on first order in, first order out timeline
September: Launch the full brand - yes, we will have pants and softshell at this point
OTHER WAYS YOU CAN HELP
Not in the market for a new shell? Help us get the word out! Use the Indiegogo sharing tools at the top of the page (to the right of the BACK IT button) to share the campaign with your connections to support the idea and get us that much closer to creating something new and better in the world of technical apparel.
We have a lot more in mind for the future. Follow us on social @made.outdoor to stay in the loop!
RISKS & CHALLENGES
We have been hard at work developing our systems and processes, but we don't yet know what we don't know. Our expert team has been in the industry for a long time, but anytime you introduce a change like this you are bound to run into some challenges. As we come across these challenges we will be fully transparent with our backers and solve them in a way that leaves you happy and proud to support our company.
Supply Chain Risk: We are kinda shaking things up here, but we are working with trusted partners in our software, manufacturing, shipping, customs logistics, and every other piece of the puzzle. But even the experts aren't immune to weather, port congestion, and other uncontrollable factors.
Whatever happens, we'll get through it together and keep you in the loop the whole time.