Indiegogo is committed to accessibility. If you have difficulty using our site, please contact support@indiegogo.com for assistance or view our accessibility notice by clicking here

This campaign is closed

SheShreds.co: A Cultural & Brand Concept by Female Athletes for Female Athletes.

The Power of She. Signature brand, A badge of honor. Advocacy for women and girls in action and adventure sports. Retail for female athletes by female athletes.

You may also be interested in

Caret Left
Caret Right
Closed
Closed
Closed
Closed
Closed

SheShreds.co: A Cultural & Brand Concept by Female Athletes for Female Athletes.

SheShreds.co: A Cultural & Brand Concept by Female Athletes for Female Athletes.

SheShreds.co: A Cultural & Brand Concept by Female Athletes for Female Athletes.

SheShreds.co: A Cultural & Brand Concept by Female Athletes for Female Athletes.

SheShreds.co: A Cultural & Brand Concept by Female Athletes for Female Athletes.

The Power of She. Signature brand, A badge of honor. Advocacy for women and girls in action and adventure sports. Retail for female athletes by female athletes.

The Power of She. Signature brand, A badge of honor. Advocacy for women and girls in action and adventure sports. Retail for female athletes by female athletes.

The Power of She. Signature brand, A badge of honor. Advocacy for women and girls in action and adventure sports. Retail for female athletes by female athletes.

The Power of She. Signature brand, A badge of honor. Advocacy for women and girls in action and adventure sports. Retail for female athletes by female athletes.

Gina Duffy
Gina Duffy
Gina Duffy
Gina Duffy
1 Campaign |
Eden, United States
$14,679 USD 146 backers
41% of $35,000 Flexible Goal Flexible Goal

THANK YOU! WE ARE HUMBLED BY ALL THE SUPPORT WE RECEIVED! MORE INSPIRED THAN EVER! SHRED ON! I am Gina Duffy, Founder of Sheshreds.co. I Spent my career in advertising, brand development and experiential marketing but my real passions are action sports, adventure and fashion. I am grateful to have seen successes during my career thus far and am now determined to do it again on my own terms.

My passions inspired both our move to the mountains of Utah and the launch of sheshreds.co. Action sports/Adventure Industries are still male dominated. I want to help create a cultural shift there-The Power of SHE. I have created a brand to wear as a badge of honor and to bring females together in a unified voice to effect change in the industry for access to the sports, R and D, retail focus and respect. Pretty and powerful. Beauty and Beast. Shred on Sisters. Shred ON! See more about us here: SheShreds.co

Our campaign will allow us to accelerate our reach, growth and impact. 

  • Increasing our signature line inventory and distribution channels so we may service the brick and mortar and other online retailers that has asked for us by name.
  • Design and Collaborate with other brands to create unique apparel and hard goods.
  • Support more female athletes and events in action and adventure with a focus on female access as well as create learning experiences across disciplines.
  • Further impact our partner retailers with focused marketing of their sheshreds.co "approved" female offerings.

We want to raise $35k (or more)

  • A percentage will go to fulfilling these specialized rewards to get us cooking.
  • A percentage will go to increasing our inventory and covering distribution costs to get our merchandise to more brick and mortar and online retailers that have already asked to carry us and solicit more to do the same.
  • A percentage will go to enhancing our signature apparel design and working with other manufacturers and brands to create female focused goods (See Woodies collaboration perk)
  • A percentage will go to supporting our sponsored athlete program and our ambassador programs that continue to grow.
  • A percentage will go to supporting events that have female friendly divisions and/or to become that voice at established events to garner more female access and respect.
  • If we don't reach our fund raising goal, we are confident any incremental support will allow us progression toward our goals given our existing momentum and all rewards will be fulfilled.

Our Perks For Backers Like You?

  • $10 Sheshreds.co sticker pack and bandana so you can rep the brand and accessorize your board, brain bucket and "flair" your style. (unlimited)
  • $25 Limited Edition Sheshreds.co Embroidered logo hat. (unlimited)
  • $75 Limited Edition SheShreds.co Hoodie (made in USA of organic cotton & recycled materials!) and hat above. (unlimited)
  • $100 Limited Edition SheShreds,co Collaboration with Woodies Custom Bamboo (floating!) Sunglasses (150 Only)
  • $300 Limited Edition Sheshreds.co longboard, fully built, ready to roll. (25 Only)
  • $3000- A custom weekend of action sports and adventure at Sheshreds.co HQ in Ogden Valley, UT for two people which will include two (2) nights/days accommodations from Wolf Creek Resorts, A Valley Escapes Company all meals and  depending on season snowboard/ski at powdermountain.com, wakeboard/wakesurf/ski at Pineview Reservoir, Mountain Bike Excursion, Long Board Excursion, SUP Excursion, Off-Road Vehicle Excursion, Snowmobiling, Climbing Excursion, Fishing Excursion, Archery Session, You just need to fly to Salt Lake City, UT airport and we will pick you and your guest up and take care of the rest. Customizing a program just for you with us as your guides. (airfare not included) (6 Only)

The Real Deal.

I started sheshreds.co for a number of reasons, most of them selfish just seeing that there was not a lot out there for girls/women in snow, wake, skate, MTB and beyond. At least there was not enough for me. I have quickly come to realize that this is bigger than me as the press wanted to hear the story and even more importantly the number of girls and women of all ages from all over the world that have reached out to be a part of Sheshreds.co. It is bigger than me and it has meaning and impact in it's infancy. I am still driven by the original passions of mine for fashion and action sports but it is so much more as I now know there are a lot of girls and women out there counting on our support and for this to be a strong voice and brand for them and their passions. We are here to impact change for girls and women in these sports and beyond.

The Risks.

We could of course fail or die on the vine, but that is simply not an option. Every aspect of our business model has been "sticky" and proven out in just our first seven months of existence. The phone keeps ringing, the orders keep coming, the meetings keep happening. The stoke keeps rising! Our challenge is really keeping up with demand to get merchandise to market, service more retailers, events, athletes and enhance our ability to communicate the message. This infusion will help us take the next steps to ensure we can do just that. We put our own hard earned money, blood, sweat and tears into this to date and have accomplished amazing things in just a blink of time. We intend and are confident we will Shred on! We would be humbled by your belief in our business, brand and mission. You can see more on the story and our impact so far at www.sheshreds.co/pages/news.

What else you can do if backing us with dollars is not an option.

  • Share and share again! Make some noise about us!
  • You can use all the share features found here for social media and beyond!


Looking for more information? Check the project FAQ
Need more information
Let us know if you think this campaign contains prohibited content.

Choose your Perk

Sticker Pack & Bandana

$10 USD
Want to give but can't give a lot? You can still rep us with she swagger with some stickers for your board and brain bucket and a bandana "flair" piece for your shred outfit.
Estimated Shipping
August 2014
24 claimed

Limited Edition Hat

$25 USD
$25 Limited Edition Sheshreds.co hat. Super rad new 5-panel style hat with leather strap closure in black with black embroidered logo. Saying it loud-girls rule!
Estimated Shipping
August 2014
28 claimed

Limited Edition Hoodie & Hat

$75 USD
Rep in style with a limited edition hoodie and hat that command respect. Shred on Sisters. Shred on!
Estimated Shipping
August 2014
37 claimed

Limited Edition Sunglasses

$100 USD
SheShreds has teamed up with Woodies to create a custom pair of bamboo sunglasses that FLOAT! Woodies, well known for their combination of natural materials, handmade construction, and a connection to the classic fashion of the 1950's along with SheShreds swag brings together the perfect fashion-meets-function accessory. These shades are classic wayfarer style shades with a twist! They’re sturdy and lightweight. The lenses are 100% UVA/UVB, and polarized. case and cloth included.
Estimated Shipping
August 2014
21 out of 150 of claimed

Custom SheShreds Longboard

$300 USD
Custom SheShreds Pintail Longboard. Fully built, ready to roll. Choose from 4 different design options. You can fully customize with your name or nickname as well!
Estimated Shipping
August 2014
8 claimed

Adventure Trip to SS.CO.HQ

$3,000 USD
Custom weekend of action and adventure at SS.CO HQ in Ogden Valley, UT for two (2) people includes two (2) nights/days lodging at Wolf Creek Resorts, All meals and depending on season your trip will include: snowboard/ski at powder mountain. wakeboard/surf/ski/SUP, Mountain Bike, Long Board, ORV, Snowmobiling, Archery Session, Confirm your 2 days with us and fly yourself to SLC, UT airport and we will pick you up to start your custom experience. We will throw in some swag too! (air not incl.)
0 out of 6 of claimed
Tags for this project

You may also be interested in

Up Caret