ArcticSilver (ASI) is a new brand committed to creating innovative and iconic fly fishing products. With the Free-Flex℗ concept, ASI’s design team has developed the most exciting rods on the market for today's demanding fly fishers.
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IF you passionate fly fishers out there want NEW development, renewal and innovation, please support this projects.
As our backer you will be one of the persons that make this dream come true. Pre-order the Free-Flex rods today.
![Lofoten]()
INTRODUCING THE FREE-FLEX℗ CONCEPT // Over time, passionate fly fishers around the world have gathered an immense knowledge about how a fly rod works. This knowledge is the foundation of ArcticSilver's product development. You don't need to learn to cast all over - you will build on the skills you've already honed over the years. With the Free-Flex℗ concept, a whole new category of fly fishing rods is born.
Theory and practice // You've probably heard it before: "The power potential is located in the rod's butt section." This axiom is often repeated by casting instructors and fly fishing experts - and is based on the physics around the transmission of force.
In the cast, the fly rod's blank is charged with energy. On traditional rods the handle is glued to the blank precisely where the power potential is greatest. And a handle that is glued with hardening adhesive prevents the blank from loading to its full potential.
This simple fact was the starting point for ArcticSilver’s product development. We wanted to create a rod that could take full advantage of the blank's power potential.
On ArcticSilver’s Free-Flex℗ rods the handle is not glued to the blanks. Instead, the blank is fixed only to the reel seat, allowing the rod to bend freely within a hollow handle. This solution gives you more feeling and better transmission of energy.
The Free-Flex℗ system is a simple, but cutting edge, solution. It is fly fishing's equivalent to the carving ski. The result is a blank that is more easily charged with energy, providing for a smoother and more enjoyable fly fishing experience.
So, what do people say about the Free-Flex℗ rods? Talented fly casters that have tried our rods, have given us positive feedback: Free-Flex℗ rods work right down into the palm of the hand and load with ease, giving increased range and greater feeling.
The world's most exciting and innovative rod concept is a reality. Soon you will be able to feel the difference. We are very excited about getting this product to the market, and look forward to offering the advantages of the Free-Flex℗ system to all of you talented fly fishers out there. With this product you'll get a great tool for your future fishing adventures, and a lot of attention from your fishing buddies.
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MANY OF YOU MAY have asked yourselves the question: WHAT if the campaign does not reach it's capital goal and the products are not put into production?
MOST IMPORTANT OF ALL / / NO ONE risks losing their money. When you go in and support the campaign and pre-order rods (or other products), the amount is "reserved" in the same way as when booking hotel or car hire. The amount will be charged ONLY when production is realized.
BE A FIRST MOVER AND SUPPORT US TODAY
![The Free-Flex concept]()
KEY PRODUCT FEATURES
1) The Free-Flex℗ system
- the blank moves freely within the hollow handle
- better transmission of energy equals long casts with less use of power.
2) Quick-Lock reel seat
- faster and easier to use than a traditional real seat
- fits all standard reels
- CNC machined
- no more reel wobble. Locks the reel tightly to the rod.
3) Elliptical shaped handle
- cast in a 40% carbon-based material for superior strength, light weight and stiffness.
- more ergonomic than a conventional handle
- greater directional stability – more precise casts
4) High End Production
- tested and developed over the 4 last years
- high modulus blank of the highest quality
- rods will be built at some of the world's leading production facilities
- High quality guides
- Blanks in matte finish
5) Iconic Scandinavian Design
- unique look, durability and performance
- cutting edge technology
"Using innovative testing and numerical simulations, composite experts at SINTEF helped optimizing handle construction and production technology."
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PRODUCT WARRANTY // ArcticSilver Limited Ed. campaign rods include lifetime warranty against material defects to the original owner.
If we no longer offer the model in question, we will replace it with what we determine to be the best comparable model from our product line.
If a damage occurs:
Take a copy of the original receipt (proof of purchase) - keep the copy and send us the original.
Send the damaged section(s) together with payment of the appropriate handling charge, securely packaged to:
ArcticSilver Innovation AS
Bergerveien 52
N-1450 Nesoddtangen
NORWAY
For full warranty conditions, please look at url: http://arcticsilver.no
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SO, WHAT DO FLY FISHERS SAY ABOUT ARCTICSILVER RODS?
WE BELIEVE IN THEM - 100% // Therefore we have requested several major fly fishing pros to test our rods - to give their 100% honest feedback. We have an overall desire to create the best rods. Therefore, we are humble and have engaged experts as advisors and mentors during the development phase for the past 4 years. The single handed concept is now ready for production. Your support and pre-ordering can help us to get started with production now.
![Morten PP]()
"This must be the biggest invention in the fly rod industry since the introduction of carbon rods. A concept that looks and feels better - the future of fly rods."
MORTEN PETTERSEN, PASSIONATE FLY FISHER, OSLO
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![Stein Roebergshagen // Nfisk.no]()
The Free-Flex℗ concept makes it easier to cast technically correct for professionals as well as beginners... "
SVEIN RØDBERGSHAGEN, PARTNER AT NORDISK FISKEUTSTYR, LYSAKER, NORWAY
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![Stig Ove Syversen]()
The Free-Flex℗ concept works great for me and my style of casting. I achieve higher line speeds, but use less energy than with my other fly rods.
STIG OVE SYVERSEN, CASTING INSTRUCTOR AND PASSIONATE FLY FISHER, FREDRIKSTAD, NORWAY
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![Stein Groenberg]()
It is very positive to see something new in the fly fishing industry. During testing, I find that the rod delivers a little extra without additional use of power. ASI rods stand out from all other rods in the store - eye catching and creating buzz. I want to sell these rods in the store as soon as they are available.
STEIN GRØNBERG, CASTING INSTRUCTOR & FLY SHOP OWNER, KRISTIANSAND
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![Bjarte Austvik]()
With their product concept, ArcticSilver stands out as the market’s most innovative and exciting player. In an industry overflowing with products build on yesterday's thinking and technology, ArcticSilver is innovative, serious and committed to quality.
BJARTE AUSTVIK: CASTING INSTRUCTOR -UPSTREAM NORWAY AS
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![Erlend Welde // Utras.net]()
ArcticSilver's new rod concept gave me an exciting and positive experience. The futuristic handle immediately got me thinking about technology and the future. It was a cool contrast to the feeling I got when I started to cast, which was a calm and almost Zen-like meditation. Here it was just to let the shoulders drop down towards the hips, let the "extra" bottom part do the job and deliver the fly to where I intended.
ERLEND WELDE, CASTING INSTRUCTOR, PASSIONATE FLYFISHER, NORWAY
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![Ken-Gøran G. Pedersen]()
In a conservative industry, it is good to see a new brand driven by innovation and new ways of thinking.
KEN-GORAN GRØTTE PEDERSEN, PASSIONATE FLYFISHER, NORWAY
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PRODUCT PHOTOS
![SINGLE Handed]()
ArcticSilver single handed prototype. The finished product will be individually numbered, and the handle cast in a lightweight high tech carbon based material. ArcticSilver fly reel concept. A further development of this reel concept will be initiated immediately if the campaign succeeds. IPR-protected.
![Quick-Lock system, IPS-protected]()
The Quick-Lock system is based on a standard reel foot size, so it is possible to use standard fly reel on ArcticSilver rods.
![Front part]()
The Free-Flex℗ handle front part consists of open slots so the blank can bend and is more easily loaded during casting.
![Double handed // Free-Flex rod]()
ArcticSilver Free-Flex℗ double-handed prototype. A further development of this rod concept will be initiated immediately if the campaign succeeds. Both the single- and double-handed Free-Flex℗ rods are internationally patented.
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![Epic Arctic scenery]()
OUR STORY// ArcticSilver is the story of how the combination of chronic tendonitis and a burning interest for design ended up as a fly fishing innovation. Two years of chronic tendonitis does something to you, especially when you're a passionate fly fisher, is unable to fish as much as you really would like to. Instead of giving up, I decided to take the bull by the horns. Would it be possible to develop a rod that made it easier to cast with less use of force? Using the generally accepted doctrine "the power potential is located in the rod's lower section" as a starting point, it became increasingly clear to me that the potential for innovation lay in the handle.
Soon my garage was transformed into a busy development and testing workshop for simple postulate models. The first tests gave me exactly the answers I needed to take the idea further; it worked! Together with some of Scandinavia's premium fly-fishing industrial designers, ArcticSilver has developed an entirely new category of fly rods that we're confident will turn heads all over the world once they are launched.
Robert Selfors // ArcticSilver's founder & passionate fly fisher
![Alta, 112cm C&R]()
Alta River: Robert with an Atlantic salmon (length 112cm) before release. Caught on ArcticSilver prototype single handed #8 rod.
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OUR ARCTIC HOME // It is natural for us to place our company in the Arctic. We use the Arctic as part of our name, but to us, it is much more than a name – it is the place we feel at home. Our identity is forged by the forces of the Arctic. Rivers, fish, mountains, fiords and glaciers give us the perfect playground to develop and test new fly fishing products.
The harsh and spectacular Arctic gives us the inspiration to develop innovative products for demanding use. It is the passion for fly fishing that unites us. Great gear for fly fishers developed by fly fishers.
Over the past years, we have built a team of qualified people from very different backgrounds. Some have been successful in business, others are among Scandinavia's leading industrial designers, and finally of course, some are just damned good at fly fishing.
The company was established in March 2009 under the name ArcticSilver Innovation AS (ASI), and aims to develop and sell products to the global fly fishing market.
![TEAM]()
This is the team behind ArcticSilver:
Robert Selfors: Fly fisher, entrepreneur and graphic designer.
Sigurd Sørensen Herrlin: Expertise in concept development, marketing and sales. Investor and strategic partner.
Permafrost: One of the leading and award-winning industrial agencies in Scandinavia. (http://www.permafrost.no/)
Jonny Fladby: Graphic consulting and production. Fly fisher, investor and strategic partner
Pål Eivind Vegard: Master of Business and Administration. Board member, investor and strategic partner.
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WHY WE NEED YOUR HELP
We have big ambitions at ArcticSilver. We want to launch a series of exciting products, including reels and double-handed rods, based on the same innovative thinking seen in our Free-Flex℗ single handed rod concept. We want to make products that are loved by their owners, and durable enough to stand the test of time. But one step at the time. Our focus now is the single-handed Free-Flex℗ rod. With your help, we will be able to bring this revolutionary product to you, and to the world market.
Starting up a brand new technology like this is expensive. For the Free-Flex℗ and Quick-Lock℗ concepts advanced moulds need to be made before the actual production of the rods can take place.
Single handed Free-Flex℗ handle mould: 45 000$ USD
Quick-Lock℗ real seat mould: 15 000$ USD
Rod case mould: 5 000$ USD
Total 65 000$ USD
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Pledge: read more....
PLEDGE USD 5000 // USD 6000
This is a unique chance. We invite you to experience the epic, pure Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded by amazing mountains and magnificent scenery. We will guide you, shoot film and make sure in every way possible that you get a memory for life. Together we go to known, but also secret hot-spots. Under good conditions, we can experience great fishing. You will get more information about the trip when the campaign is a success.
The rods will be presented and delivered to you when arriving at the location. Food, lodging, great fishing and surprises are all included!
(**Travel costs to Norway is not included)
The trip will be filmed by professional filmmakers and launched on Vimeo, the ArcticSilver web and several of the major web-based fly fishing sites. Most importantly, you will have an everlasting memory on film of your fishing adventure in the Arctic.
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![Alta river]()
PLEDGE: $10.000
1 person - 5 days : As this campaigns most valuable backer YOU will be the front figure in a unique film project.
ROD NO.1 – Titanium Edition ArcticSilver Free-Flex℗ rod 8'7", #3 - 4 pcs // effortless distance and delicacy (**)
YOU GET: Number ONE of the LIMITED EDITION of 150 rods. The Quick-Lock℗ real seat will be made out of pure titanium for extreme lightness and durability.
As this campaigns most valuable backer, we will invite you to join the ASI-Team for 5 days if fishing in spectacular surroundings in Arctic region of Norway. With us as your guides, we'll explore some known and some secret spots. Our backyard is mountains, fiords and glaciers and offers amazing experiences to the adventurous fly fisher. You will have the chance to catch salmon, sea trout, brown trout, arctic char and grayling.
This is a unique chance. We invite you to experience the epic, pure Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded by amazing mountains and magnificent scenery. We will guide you, shoot film and make sure in every way possible that you get a memory for life. Together we go to known, but also secret hot-spots. Under good conditions, we can experience great fishing. You will get more information about the trip when the campaign is a success.
The rods will be presented and delivered to you when arriving at the location. Food, lodging, great fishing and surprises are all included! (travel expenses not included)
The trip will be filmed by professional filmmakers and launched on Vimeo, the ArcticSilver web and several of the major web-based fly fishing sites. Most importantly, you will have an everlasting memory on film of your fishing adventure in the Arctic.(**)
Please share this project on your blog, Facebook, and Twitter! Tell your friends if you have backed this concept, and encourage them to do the same.
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![Lofoten]()
PLEDGE: $25.000
3* people - 5 days : As this campaigns most valuable backer YOU and your two invited friends will be the front figure in a unique film project.
Titanium Edition ArcticSilver Free-Flex℗ rod 9', #5 - 4 pcs // the ultimate trout-fishing rod (**)
YOU GET: Rods no. ONE, 2 and 3 of the LIMITED EDITION of 150 rods. The Quick-Lock℗ real seat will be made out of pure titanium for extreme lightness and durability.
As this campaigns most valuable backer, we will invite you to join the ASI-Team for 5 days if fishing in spectacular surroundings in Arctic region of Norway. With us as your guides, we'll explore some known and some secret spots. Our backyard is made of mountains, fiords and glaciers and offer amazing experiences to the adventurous fly fisher. You have the chance to catch salmon, sea trout, brown trout, arctic char and grayling.
This is a unique chance. We invite you to experience the epic, pure Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded by amazing mountains and magnificent scenery. We will guide you, shoot film and make sure in every way possible that you get a memory for life. Together we go to known, but also secret hot-spots. Under good conditions, we can experience great fishing. You will get more information about the trip when the campaign is a success.
The rods will be presented and delivered to you when arriving to the location. Food, lodging, great fishing and surprises are all included!
The trip will be filmed by professional filmmakers and launched on Vimeo, the ArcticSilver web and several of the major web-based fly fishing sites. Most importantly, you will have an everlasting memory on film of your fishing adventure in the Arctic. (**)
Please share this project on your blog, Facebook, and Twitter! Tell your friends if you have backed this concept, and encourage them to do the same.
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![Arctic North]()
PLEDGE: $30.000
4* people - 5 days : As this campaigns most valuable backer YOU and your three invited friends will be the front figure in a unique film project.
Titanium Edition ArcticSilver Free-Flex℗ rod # 7 - 10'-4 pcs (**)
YOU GET:Rods no. ONE, 2, 3 and 4 of the LIMITED EDITION of 150 rods in 10', #7 – 4 pcs. The Quick-Lock℗ real seat will be made out of pure titanium for extreme lightness and durability.
As this campaigns most valuable backer, we will invite you* and three* of your friends to join the ASI-Team for 5 days of fishing in spectacular surroundings in Arctic region of Norway. With us as your guides, we'll explore some known and some secret spots. Our backyard is made of mountains, fiords and glaciers and offer amazing experiences to the adventurous fly fisher. You have the chance to catch salmon, sea trout, brown trout, arctic char and grayling.
This is a unique chance. We invite you to experience the epic, pure Arctic nature with a fly rod in your hand. Take part in the fishing - surrounded by amazing mountains and magnificent scenery. We will guide you, shoot film and make sure in every way possible that you get a memory for life. Together we go to known, but also secret hot-spots. Under good conditions, we can experience great fishing. You will get more information about the trip when the campaign is a success.
The rods will be presented and delivered to you when arriving to the location. It is up to you if give two of them to your friends, or keep them to yourself. Food, lodging, great fishing and surprises are all included!
The trip will be filmed by professional filmmakers and launched on Vimeo, the ArcticSilver web and several of the major web-based fly fishing sites. Most importantly, you will have an everlasting memory on film of your fishing adventure in the Arctic.
(**) The Titanium Fly fishing expedition: This expedition will include this campaigns eight most valuable backers. (Travel costs to Norway is not included)
