Successfully Funded
The Smart Lid products can now be purchased from www.smartlid.com
Distribution enquiries welcome: anthony@smartlid.com
What Is It About?
The Smart Lid is
about Creating Awareness: For You, For Your Children & The Elderly.
What Is The Smart Lid?
Smart Lids are heat
sensitive color changing disposable beverage lids.
Smart Lids turn
bright red with heat. Smart Lids change back to dark colour as your drink
cools. A visual indicator that your drink may be hot (or above 118oF). Patented
sealing indicator shows lid attached properly.
The Smart Lid has been recognized
the world-over for its innovative occupational health and safety features
including Occupational Health & Safety New Product of the Year Award.
The Hot Coffee Problem
We all know coffee can be hot, but accidents and
spillages still happen.
How do you know your drink is hot without
trying it?
We set out to find a simple solution: THE SMART
LID
The Smart Lid has been retooled
from bottom up to have a clean ergonomic design while maximizing structural
integrity, stackability and ease of use to place on a hot beverage while still
being able to drink through the lid.
The Smart Lid Solution – How It
Works
Place the heat sensitive smart lid on your
drink and it changes colour to bright red, indicating when your coffee is hot
enough to burn. The Smart Lid creates
awareness that contents may be hot and decreasing the chance of lid being
applied incorrectly.
All hot beverage drinkers having different heat tolerances, current lids and cups leave coffee drinkers no option but to test the coffee temperature with their mouth
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What They Are Saying About Us
Psfk – “This helps drinkers avoid unnecessary
mouth and hand burns.”
CNET – “Smart Lid silently screams, 'Hot
coffee!'”
Ubergizmo – “be more careful whenever we
see a red colored lid”
Trend Hunter – “Having come across this
piece years earlier would have saved me a lot of burnt tongue incidents.”
All materials used in the
production of the Smart Lid comply with the following direct food-contact
regulations: USA - Food and Drug Administration FDA CFR 21; Europe - Council of
Europe Committee of Ministers Resolution AP(89).
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Our Story
The Smart Lid journey was born 12 years ago
when a father and two sons wanted to reinvent how all daily coffee drinkers
enjoyed their hot beverage.
We owned and operated local cafes in Sydney,
Australia, and wished to offer customers a coffee lid that warned of the hot
contents.
This dream ignited the passion for a better
designed coffee lid, one that turned bright red as heat was applied, and one
which returned to the ‘cold’ colour as your drink cooled.
Based in Sydney, Australia, we have
honed our specialty in heat sensitive technology for disposable containers over
many years of R&D and testing.
Everyone we spoke to in the industry said we
were trying to design a product that was technically not possible. After 12
years of research, we have gone through countless prototypes to perfect a set
of ‘cold’ and ‘hot’ colours that make all coffee drinkers say ‘WOW’, we have
the technical and production backing of Australia’s largest coffee lid
manufacturer, we have received direct food-contact compliance, we have Granted
patents, and along the way we have won 8 international awards for innovation
and design.
Consumer Adaptation
Bringing the Smart Lid to USA coffee
drinkers and major retailers.
Six months ago our first production run
occurred for commercial quantity distribution to cafes in Australia.
As the weeks went by the biggest response we
received came from coffee drinkers who wanted the Smart Lid for their home,
their office and for use around elderly family members.
The Smart Lid has received a lot of
international media attention and as a result we are asked everyday, mainly
from the USA and from Europe, how daily coffee drinkers can get their hands on
the Smart Lid.
Full thickness skin burns
commence at 120°F / 48°C, however gradual temperature rises equate to dramatic
decreases in scald times. Source: American Burn Association.
A successfully funded project will allow us to
bring the Smart Lid to the USA and European markets in the form of consumer
bundles, Smart Lids and cups in one package. Perfect for use at home, in the
office, or for use around elderly family members.
Product Specs
Plastic Type: High Impact
Polystyrene (HIPS); Carries a Recycle ‘6’ Symbol; Bisphenol A (BPA) Free; CFC
Free; Manufactured in a HACCP and ISO 9001:2000 certified production facility.
The Smart Lid is a disposable hot coffee lid
that turns bright red with the application of heat (above 118oF / 48oC), and
returns to the cold colour as your hot drink cools.
Material Plastic Composition HIPS, Recycle
6
Thermochromic plastic additive :
USA Direct Food-Contact Compliant (Food and
Drug Administration FDA CFR 21)
European Direct Food-Contact Compliant (Council
of Europe Committee of Ministers Resolution AP 89)
Meets the requirements of Food Standards
Australia New Zealand (FSANZ)
Smart Lid is Bisphenol A (BPA) Free. and CFC
Free
Smart Lid is not suitable for microwave use.
Funding
To bring the Smart Lid to the USA and Europe
requires changes in our product assembly. Working capital to establish a
production line to bring the Smart Lid and associated cups direct to coffee
drinkers is $8,000. This includes minimum orders for stock from our manufacturer,
packaging, and volume export shipping to the USA for centralized
distribution.
Delivery and shipping is estimated to be about
90 days from the close of a successfully funded project.
Risks And Challenges
Plastic Type: High Impact
Polystyrene (HIPS); Carries a Recycle ‘6’ Symbol; Bisphenol A (BPA) Free; CFC
Free; Manufactured in a HACCP and ISO 9001:2000 certified production facility.
The majority of the risks and challenges have
been resolved. The Smart Lid has already been undertaken its first mass
produced test run, it has been tested and deemed direct food-contact compliant,
we have a strong relationship with suppliers and already have manufacture
contracts in place.
When To Expect
Delivery
Early MARCH: Campaign Closes. Orders are finalized.
APRIL: Raw material production completed and shipped
to factory.
Late APRIL: Main production and sorting of lid and cup
combinations.
MAY: Products packed and shipped to distribution
centers.
JUNE: Products arrive at distribution centres in USA to be sorted, labeled and shipped.
JULY: The Smart Lid arrives to you.
In Conclusion
Please pledge an amount you are comfortable with to receive the ultimate in Smart Packaging.
FAQ’s
Questions asked by coffee drinkers:
Q: Why does the Smart Lid glow RED?
A: The Smart Lid promotes safety
awareness of hot beverages for coffee/tea drinkers and foodservice staff.
When the contents of the cup are
hot, the Smart Lid turns red to warn you to be careful.
Q: Will the Smart Lid turn back to
the brown cold colour?
A: Yes it does. The lid is a visual
indicator for the present temperature of the contained liquids. Therefore as
the beverage cools, the colour of the lid will indicate this appropriately, and
slowly change back to its cold colour.
Q: Does the Smart Lid change colour
on all types of hot beverages?
A: The Smart Lid reacts to heat, so
the lid will change colour on all type of beverages. However, with coffee types
like Cappuccinos and Lattes, the speed of which the lid will turn red is slower
than very hot beverages like teas or black coffee.
Q: At what temperature does the
colour change occur and why?
A: The Smart Lid turns Red at 120°F
/ 48°C.
The ideal brewing temperature for
hot coffee is about 190°F, while full thickness skin burns can commence as low
as 120°F. however gradual temperature rises equate to dramatic decreases in
scald times.
Q: Why is the Smart Lid disposable?
A: The lid comes in contact with
your mouth so bacteria has a higher propensity to accumulate on the lid, the
most sanitary option is to dispose of it.
A: We wanted a product that could be
used by both cafes and the home user.
A: The specialty plastic is
extremely expensive, thus a reuseable plastic lid would be much more expensive.
Questions asked by café operators:
Q: How does it work?
A: The Smart Lid is infused with a
colour changing additive, and when there is a change in temperature the lid
responds by glowing red.
Q: How can I communicate the
benefits of using the Smart Lid to my customers?
A: We strongly recommend promoting
the benefits of the Smart Lid by displaying a point-of-sale brochure either
affixed to the coffee machine or where the hot beverage is collected by the
consumer.