*ALL THE DVDS/BOXSETS ARE MULTI REGIONAL.*

Upside Down : A Short Summary

CAMPAIGN SUPERNOVA!

To coincide with the 20th anniversary of the release of Oasis' first singles and debut album in 1994, , we propose to release our critically acclaimed ,award winning film, ‘Upside Down:the Creation Records Story’ in the U.S. for the first time…

It features a cross section of Creation artists from the Jesus and Mary Chain to Primal Scream and everyone in-between including the Superfurry Animals, My Bloody Valentine, Ride, the House of Love and of course ,Oasis

The film has already picked up 2011's MOJO Vision award and the NME writers award in the UK ..incidentally beating some guy called Martin Scorsese and his George Harrison biopic into second place. The plan is to release it as part of a deluxe boxset........featuring extended interviews with some of the following..

01. Alan McGee - President of Pop/ Creation M.D

02. Noel Gallagher―Oasis
03. Bobby Gillespie―Primal Scream

04. Jim Reid - Jesus & Mary Chain      

05. Bonehead / Oasis
06. Mark Gardener/Ride
07. Norman Blake/ Teenage Fan Club
08. Gruff Rhys/ Superfurry Animals
09. Martin Carr / Boo Radleys
10. Dick Green / McGee's right hand man

Plus non Creation artists such as ....

1/ Gary Lightbody/Snow Patrol (fan)
2/ Clint Boon/Inspiral Carpets ( for whom Noel used to roadie)
3/ Peter Hook / Joy Division/ New Order (fan)  

4/ Howard Marks - author of Mr Nice and Superfurries conspirator.(fan)  

5/ Irvine Welsh - author of Trainspotting and one of Primal Scream's inner circle.(fan)

Don’t just take our word for how amazing this will be. Please see below for what the critics made of the original movie.

Sunday Times *****

“One of the most rock’n’roll films ever made"

MOJO *****

“ McGee, with the help of key players at Creation, puts his side of the story in Danny O'Connor's brilliant, passionate and significant documentary....”

Hot Press ****

“Apart from being a hugely compelling insight into the lifestyle of Creation, Upside Down also acts as a piece of visual art itself, with its unique mix of archive material, vintage camera footage and film noir palette."

The Independent ****

"At times, the film has an elegiac air."

The Guardian ****

“ The most revealing rock'n'roll film since 24 Hour Party People...”

Uncut ****

"Believe the hype! The simple tale of a legendary label. ” 

MTV

"A gripping tale, well paced and held together by some great tracks"

Variety

“Producer-director Danny O’Connor has done them a service not only by securing access to all the principals, but also by exhaustively including many of Creation’s lesser acts.” 

*MOJO AWARD*

"Upside Down is documentary gold ".

Alan McGee

“I'm forever indebted to Danny O' Connor. He has totally nailed the spirit of Creation Records. Normally I find it really hard if I'm involved in things to be complimentary but it's shockingly good.”

What We Need and What You Get

The £17,000 would be spent on the editing of 25 extended interviews which adds up to over 15 hours of material. There are then 5-10 interviews which didn't even surface in the film bringing the grand total to 20 hours of material.

Edit cost - approx £10,000

New packaging etc - approx £3,000

Publishing + Synch rights - £2,000

Percentage payments to other bodies - £2,000

The Impact

If we are successful  Creation fans the world over will benefit from being able to access this one off account of that label plus all the accompanying background thoughts in the extended interviews from each of the artists. As mentioned we have contributions by artists who weren't on the label but influenced by it, such as Gary Lightbody from Snow Patrol, among others , adding up to a pretty good package as well as all the key players talking at length about their experiences of the label.

Creation Records really was the full stop on twentieth century rock n roll. What started with Elvis and Sun Records ended around the Millenium with Creation and Oasis. This was indie without wearing a cardigan, there were no colours, it was just black and white, there was no alphabet - it was just A+Z - a label that had that indefinable thing in music - SWAGGER!

Other Ways You Can Help

Some people just can’t contribute, but that doesn’t mean you can’t help:

• We ask you to  get the word out and make some noise about this campaign.

• Finally for those well versed in this sort of thing feel free to use the  Indiegogo share tools!

And that’s all there is to it.