Just to give you a little insight about me, I am much better at expressing myself in writing, so I hope you enjoy the blooper reel. So now that we have that cleared up...
In 2008, I did a lot of shopping online. I lived in Stillwater, Oklahoma where I had limited access to all of the boutiques I had come to love growing up in Florida. I was searching for some fashionable eco-friendly clothing like Stella McCartney, but without the Stella McCartney price tag. I searched and searched only to find that cute eco-friendly clothing was hard to come by, let alone affordable. I started to wonder why isn't there an online boutique for women like me? Then I thought... why don't I just create it myself?
I loved the idea of creating a store that reflected both my Spanish heritage and my eco-friendly point of view. I came up with verrrde. Verde in Spanish means green and the three R's represent the famous mantra, "Reduce, Reuse, Recycle".
I created verrrde.com as a lifestyle blog and come Spring 2014 I will add e-commerce to the site that will focus on eco-friendly clothing. I have a marketing strategy and a great team which I like to call my Think Tank. Now all we need are clothes to fill the pages! With your generous contributions, we will have enough to buy our merchandise (with a focus on dresses, tops, and accessories) for the first quarter Spring 2014.
I have done a lot of research finding wholesalers who offer clothing using renewable resources, recycled materials, and who are also committed to making the planet a better place to live. All items sold will be under $100, making eco-friendly clothing more accessible to the everyday woman. I have been in the retail business for over 7 years and I am a master at being thrifty and fashionable.
As with any business, you have to account for delayed items, not getting enough inventory, having too much inventory, website kinks, and overall mayhem. I have worked in both large and small retail companies. Being an online company, we are very flexible to the demands of consumers. We will be able to reach a broader base than a stand alone brick and mortar shop plus we will be accessible 24 hours a day. Working as a stylist has made me confident in my buying/curating abilities. I also have a wonderful team who can help me with any issues from taxes to web design to social media marketing.
I look forward to saving you a little green while going green. I have lined up some great rewards that you will not only love but will leave your friends verrrde with envy. :)
A special thanks to all of those who have helped me throughout the way: David Fedele, Kara Foley, Jessica Walther, Kate and David Ahern, Dave Harrison, and Ashley Johnson for being in my Think Tank, AJ Paglia for his awesome aesthetic and logo design (find out more at www.ajpaglia.com), Streightangular for her awesome music (find out more at www.streightangular.com). I have been blessed with wonderful family and friends and I can't say thank you enough!
