Ingrid Caldironi
London, United Kingdom
Founder of Bulk Market
Not a hippie, or treehugger, I've never been a hardcore green. Like many others, I used to believe that stuff gets recycled, and there was no other way of living without creating a lot of waste. After reading about a 20-something girl from NY with years of rubbish fitting in a jar, she decided to go zero waste. But companies don't make it easy for people to avoid waste. Bulk Market® was born to fix this.