The 7 Forms of Respect™ is a framework for understanding how to give and ask for respect in a way that facilitates productive communication and collaboration.

I’m Dr. Julie Pham and I've developed the 7 Forms of Respect™. I have 15+ years of experience bringing people of diverse backgrounds together. A lot of my personal experience has informed my research. I grew up in a bicultural household, American at school, Vietnamese at home. I’ve lived in five different countries. I’ve built partnerships among unlikely allies across ethnic, social-economic, industry, and political divides. I’ve worked in academia, at my family’s Vietnamese newspaper, in tech companies, and with nonprofits.

I’ve lived in rapidly changing communities where new and different perspectives have created cultural clashes. We’ve seen how social media and remote work can make it easy to judge those we don’t know as we emerge from the pandemic. And now we are making snap judgments even about those we do know, whether at work or at home. Our own judgment is tearing apart our ability to collaborate and communicate. It’s easy to feel disrespected. Without a shared understanding of respect, it’s harder to articulate how respect and disrespect can look and feel.

This book will give you an understanding of what Forms of Respect™ you value and how to communicate that to others.  The shared language I will teach you can help you collaborate with any group of people from coworkers to volunteers. While anyone can benefit from reading this book, I’ve targeted individual contributors, team managers, and executives. 

I wrote this book to illustrate that respect is relative and not absolute or universal. I want to help you stop wasting time guessing what you should do, and start learning what really matters to you and to others. You will build self-awareness and empathy. You’ll be able to focus your energy on your relationships to achieve greater impact. 

The book is designed for:

• Those who want to increase their own self-awareness

• Those who want to build trusting relationships

• Those who want to lead diverse organizations more effectively

In this book, you will: 

• Learn how to apply the 7 Forms of Respect™ 

• Learn the difference between giving and getting respect

• Reflect on the Forms of Respect™ that truly matter to you

• Learn how to work with those who have different Forms of Respect™ 

The book is outlined as follows:

Part 1: The Dimensions

• Give respect vs. get respect. How you demonstrate or give respect often differs from how we want to receive it.
• What really matters to you. Move beyond what you should do. Ask yourself, what do you feel like you must do, could do, and won’t do.
• Hierarchy. How do you interact with people who have more power, equal power, and less power than you? Do you treat them differently? Do you have different expectations?

Part 2: The 7 Forms of Respect™

1. Procedure
2. Punctuality 
3. Information
4. Candor
5. Consideration
6. Acknowledgment
7. Attention

Part 3: How to use the 7 Forms of Respect™

• How to work with those who have different Forms of Respect™
• How to lead your organization 
• How to apply the framework at home and at work

The book is filled with anecdotes and data from original and secondary research.

About the Author

Julie Pham, Ph.D. is CEO, CuriosityBased, which helps teams and organizations build connection, collaboration, and inclusion through fostering curiosity. She also advocates and promotes leadership narratives written by women and people of color.

Before starting CuriosityBased, she led community engagement at Washington Technology Industry Association, where she created the Ion Program, a cross-sector collaboration fellowship. She has also worked in marketing at Microsoft and Avidian Technologies. She got her “real-life MBA” by running her family’s Vietnamese-language newspaper, Northwest Vietnamese News, starting during the 2008 recession. Before turning to business, Dr. Pham lectured at UC Berkeley and Vietnam National University-Hanoi.

Dr. Pham serves as the Chair of the Leadership Tomorrow Curriculum Committee. She has served on the boards of Impact Hub Seattle, Social Venture Partners Seattle, MLK Business Association, National Association of Asian American Professionals, and the Community Involvement Commission (City of Seattle). She was honored as the winner of the 2019 Female Founders Alliance Champion Awards in the Advocate category, a member of the 2018 Harvard Business School's Young American Leaders Program, a 2015 German Marshall Memorial Fellow, and a 2011 Puget Sound Business Journal ’40 under 40’ honoree. 

She earned her Ph.D. in history at Cambridge University as a Gates Cambridge Scholar and graduated magna cum laude from UC Berkeley.

What We Need & What You Get

A company will help produce the book. I set up the pre-order tiers to offset the costs of publishing my book. Money raised will go towards the following:

• The editor I will work with to revise and publish my manuscript in October 2021.

• The cover design of my book. 

• The layout design for the interior of my book (physical copy, ebook formats).

• The copy editing for my book to polish the grammar and spelling prior to publication.

• The launch & promotion efforts for my book when I ultimately publish this fall.

• The automation of the results page for the assessment tool.

Risks and Challenges

The biggest challenge with publishing a book is delivering the finished book to the backer, specifically my mailing of the book to you. I have eliminated this risk by including the cost of mailing and shipping the signed copies into the pricing.

I will personally mail the signed pre-sales copies of the books to you. You will get a survey at the end of the campaign to ensure I inscribe the book as you’d like.

The Impact

Your contribution will make it possible for me to get this work out into the world faster and without the time constraints of traditional publishing. 

You will get to be part of a movement in changing the conversation around respect. One day, you’ll hear people ask each other, “What are your Forms of Respect™? Mine are….” People will be able to approach each other with more empathy because they understand that others may have different ways of expressing respect.

Other Ways You Can Help

I understand that not everyone can contribute and there are other ways you can help. Most people hear about books from their friends or colleagues and I would love for you to tell yours:

1. Please share my pre-sale campaign on Facebook, Twitter, Instagram, and LinkedIn with your friends, family, and network.
2. You can easily share my Pre-Sale Campaign Page via Indiegogo at the top of the page. 
3. Share to 5 friends, family members, or co-workers who would enjoy the book, send them a text, tag them in a social post, send them an email, or give them a call. 

Thank you!