The
Story of Atara Racing
It started out by 2 crazy enthusiasts trying to find the
perfect fitting wheels that can go for shows and at the same time cost
effectively to race on and off the tracks. Those wheels 5 years ago aren’t
cheap. Wheels for show are too expensive to race and wheels for race do not
have the specification that is good enough for show. Hence Atara Racing
started. We started out small by redesigning some wheels from the market and
make it race-able and at the same time have the stance to show on motor show
events.
Fast forward to 2014 after years of
sweat, tears, joy, bitter and most importantly experience, we come out not bad.
We still run the company with 2 of us, not driving big flashy cars but the cars
that inspired us from the start. We have a rule of thumb. Customers and quality
comes first before profits. At times we lose out some profits in order to
ensure all customers are well taken care of. This leads us to 20k fans in our
Facebook page all over the world with fantastic ratings. It looks small in quantity
but we are steadily climbing when we started the page 1 year ago.
Atara Racing is now in US, UAE, Asia
Pacific, Australia, East Europe, West Europe and others. These are all partners
that represent us and have the same vision as we are. We are a family.
What
we have
Currently we have 2 innovations from
our lines of wheels. The Pisang and the Cengkih. These 2 wheels are innovated
base on famous brand and we are able to change the specs and tweak the design
to suit drifting and gymkhana and at the same time has the form and stance to
look good in events and show.
These 2 has been widely accepted
over the past 4 years and it’s been travelling worldwide all the way to Eastern
Europe and Latin America. Due to the limit in our pocket and budget, it’s
always demand higher than supply. The reason, it’s tough as a boulder and looks
good and at the same time you do not hurt your pocket getting it. Most
importantly, the family we gathered around the world giving top notch customer
service. It’s all about the customer than the profits.
From
Innovators to Creators. The Beginning of KMZ14
After 4 years of innovating and
redesigning wheels, it’s time for us to create our own design. Thanks to the
support of our fans and customers pushing us to take that leap of faith, KMZ14
is one of our projects that will be base on our original design. It’s a single
cast 17” with 9jj and 10jj width. These wheels are designed and created for
drift and drag racing. The 14 stars on the wheels represent the 14 states of
Malaysia. All our incoming designs will be base on 14 stars. KMZ14 short for
Kamiwaza 14. We are collaborating with Kamiwaza Japan to market these beauties.
The wheels are lightweight and will be tested thoroughly before we start
selling it. Quality comes first.
This is our first step to show the
world what we are made of. Over the years we have been making names around the
world in small scale with our innovated designs but stepping out from the
comfort zone to create a design base on our ideas are risky and scary but it is
a must for Atara Racing to have its foot into the world of tuners and motorsports.
What
are we asking?
We need help. We need help to share
our vision and our passion to the world. What we have is not enough. We can’t
get loan from the banks as our organization is too small. Most of us still have
a daily job to put meals on the table, pay rents or lease and some money to
keep Atara Racing alive. It’s just not enough to grow and reach out further. We
need the PEOPLE to help us.
To start the KMZ14 up we need about
USD195K from creation to launch. Here are the breakdowns:
-
RnD design and virtual test USD15K
-
Mould per design or specs are
USD10K. 2 moulds will be 20K
-
Minimum order of the wheels is 200
sets which is estimate usd200 per wheel means usd160K. (200 x 4 = 800 wheels x
usd200 = usd160k)
Specs for the wheels we have 2 for
KMZ14. PCDs are able to change to others.
-
17” x 9jj, offset 0, PCD114.3 x 5
-
17” x 10jj, offset 0, PCD114.3 x 5
If we are not able to reach the target of the funds, we will still continue to keep KMZ14 alive but might downsize the scale to 1 spec and be taking out from our own pockets or with some help from friends and families. All funds are most welcome to keep our goals alive. Do understand
that KMZ14 is just a start, we already in discussion to come out 15”, 16” and
all the way to 20” with our own 14 stars design.
If we are able to reach the goal and
beyond, we will take the extra money to have it copyright the designs around
the world because we do not want to have any unscrupulous organization take
what we give to the people and make it their own profit for their own benefits.
Estimate Availability and Price
We are working with the designers and the manufacturer on the timeline. It all drills down to when can we start paying them to start the process. We are hoping for it to launch February 2015.
Estimate price per set will be usd900 exclude shipping. We do ship world wide which we currently does.
Why
us?
Most people asked why choose Atara
Racing. It’s not branded, never heard of in big shows or events, no pro drivers
represents them and they don’t even have a big office to prove their worth. But
why are they growing?
Simple answer for the above
questions, we stick to who we are and our vision for motorsports. We want
motorsports to be affordable to everyone. You do not need to rack up thousands
of dollars just to look good or able to have the best setup to get into a race.
Atara Racing is a small brand. It’s an underground brand. We are underdogs and
we want to remain as underdogs. We want to support those who thought they can’t
afford. We stay true to ourselves. We do not need big office, or big pro
drivers to prove our worth. We get those who have talents but lack of support
to represent us. We get the PEOPLE to represent Atara Racing. We make sure
everyone has their chance. It’s not all about the money. It’s mainly on passion
and drives to push. We start it up from humble beginnings and we will stay at
that way.
Any contributions are fully welcome be it monetary funds or support us by sharing our ideas thru Indiegogo share tools, facebook and even Instagram.
Facebook: https://www.facebook.com/AtaraRacing
Instagram: @atararacing
Website: http://www.atararacing.com (still under construction)