What is Audia, and why should I care?
Female and non-binary artists in the music industry don't hold the same power, earning potential and influence as their male counterparts.
And on the consumer side, mainstream media doesn't represent what female music fans love or listen to.
Please tell me more.
According to the New York Times, of the 899 individuals who have been nominated for the last six Grammy ceremonies, 90.7 percent were men and 9.3 were women. A Recording Academy statistic states that less than 5 percent of music producers and engineers are female. And when it comes to music content sites, the numbers reflect these statistics: the readers of sites like Pitchfork are also predominantly male.
We’re creating Audia, first and foremost, because it’s something we want to read, and a community that we want to be a part of.
How can I make this happen?
We are working to raise $12,000 as an initial round of seed funding. It’s important to us that we be able to pay content contributors fairly, as well as create a media product that will appeal to advertisers and potential brand partners. Although our goal is to keep Audia as independent as possible, we recognize that we will most likely eventually need to support the site’s operation through ad revenue. We would also like to use the success of a crowdfunding campaign as a proof of concept for potential grants and investors.
Do you know what you're getting into?
Yes. We know that it’s notoriously hard to run a profitable content site. Our initial goal is not to create a site that’s profitable, but rather one that can sustain itself through ads, sponsored content, and brand partnerships.
Who are you, anyway?
Katherine Flynn (the editor) and Meagan Lilly (the creative director) have over a decade of combined experience in design, marketing, and editorial work. We’re good at what we do, and we really, really love music.
What are some other ways I can help?
If you are unable to contribute financially, please follow us on social media and stay plugged into our journey! We are currently on Facebook and Twitter @audiamusicnews.
Please share this campaign with your networks using the Indiegogo share tools!
