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In Short
Our goal is to offer all
women, especially including those that leave a larger footprint,
fashionable, beautiful and in-style footwear.
UPDATE II
Name Your Own Shoe Brand?
Today we are launching a competition, and the rules are simple:
Whoever brings in the most contributions by referring other people to our campaign page will win an exclusive opportunity to have a shoe or boot model, of your choice, named by you. For example the name could be "The Sarah Thompson Model". The name is completely up to you. You can design your own logo, or we can help you out.
The competition will end when the campaign ends - August 8. 2014.
Call out to your friends, brother(s), sister(s), cousins, uncles, aunts and all of their friends and ask them to contribute. Send us the email address they used when contributing to: christine@modesty-shoes.com so that we can keep track on who is the referrer.
Happy referring!
UPDATE I
We are now in the process of setting up our online store. We are adding products that we hope to be offering after the campaign here on IndieGoGo is over, You can take a look at: www.modesty-shoes.com
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My
name is Christine and I’m here because a problem that a friend of mine conveyed
for me.
My friend
has a shoe size of EU45, (the equivalent to female US14/UK11), and she
complained on how hard it is to find nice looking womens shoes or boots that
actually looks like they are in this seasons style. In her own words:
“For once I wish I could find a decent pair
of everyday shoes that didn’t come from the men’s department, or that didn’t
cost €500. Sure, there are lots of stores out there that carry large sizes. But
I’m 28 years old, and I would like something that would fit my age and not look
like something my grandmother would use. I love shoes, and would give anything
to have a wider selection. A nice pair of summer sandals, some high heels (that
wasn’t only made for the bedroom), or a nice pair of flat heeled fashion boots
that go over my knee.”.
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So here I am, together with my husband, hoping to be able to help my friend and others like her.
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What We Need & What You Get
The fashion
industry has decided that women don’t generally need a larger shoe size than
EU41/US11/UK7. Some have up to a size EU42/US12/UK8, but usually carry a very
low stock. The fact, as we all know, is that we come in all different shapes
and sizes. The clothing industry has realized this, but the footwear industry
has not.
We’ve been in contact with three different factories that can make stylish and
fashionable models in a size range from EU37 – 45, (US female 5 – 14/UK 3 – 10)
with good quality at a reasonable price range. The downside is that the initial order
has to be quite large. After that, restocking smaller quantity is no problem, but we would like to be able to give our customers, (and funders), at least 15 – 20 different models to
choose from. So we're putting all our savings into this, but need funding to get
the business up and running.
We will
of course offer worldwide shipping.
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We totally depend on YOUR support to get this going, and we want to make it worth your while. That's why we double the amount that you fund us back to you as a giftcard you can use in our store. And for the larger perks we also want to give you an extra discount you can use when the giftcard is empty. We love that you like what we're trying to do, and want you to feel rewarded for helping us!
If you fund us with a perk, you will receive a GIFT VOUCHER for that value that you may use in our shop.
Fund us with a €25 perk - get a €50 value:
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Fund us with a €45 perk - get a €90 value:
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Fund us with a €75 perk - get a €150 value:
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Sound too good to be true? Well...
We can do this because:
- None of us are quitting our daytime jobs the first year, so all profits are going back into the business.
- Even if we double back what we get from you, there are still a tiny amount of profit left so we can slowely expand the selection of models.
- The first year we don't have expences for storage facillities or even an accountant. Friends and family are pulling their weight.
- You will be our first customers, and it is far more important for us to make you super happy and hopefully spread the word, than making a profit from day one!
Convinced?
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Our Models
Most of the
time we probably won’t be able to offer the exact same retail model as you would find in most
mainstream shoe stores, but the models that are designed by the factories will
be very similar in style.
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Winter Is Coming...
Our main focus we be on boots for the fall/winter season. We will also include some shoes intended for the Holydays.
- Booties with low, mid and high heels
- Knee high boots with low-, mid- and high heels
- "Over the knee" boots - mainly with low heels.
Our video gives a good idea of what to come, (although the "over the knee" boots aren't represented there).
What Happens If Our Goal Isn't Reached?
We’ve asked to
be founded €32000. That is a lot of money, and what happens if our goal isn’t
reached? The answer is that the store will open, but we have to make the
initial selection of models smaller.
What if we get more than we've asked for? Simple! The store will be filled with more models to choose from.
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Other Ways You Can Help
Not all are able to contribute, but that doesn't mean you can't help. We would really appreciate it if you help us spread the word. Share a link on Facebook or Twitter,
Thank you for looking at this project!
- Christine
