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ch8se: choose the cause

How can a T-shirt plant 51 trees? The first brand to donate away all of its advertising budget.

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ch8se: choose the cause

ch8se: choose the cause

ch8se: choose the cause

ch8se: choose the cause

ch8se: choose the cause

How can a T-shirt plant 51 trees? The first brand to donate away all of its advertising budget.

How can a T-shirt plant 51 trees? The first brand to donate away all of its advertising budget.

How can a T-shirt plant 51 trees? The first brand to donate away all of its advertising budget.

How can a T-shirt plant 51 trees? The first brand to donate away all of its advertising budget.

ch8se
ch8se
ch8se
ch8se
1 Campaign |
Amsterdam, Netherlands
$10,535 USD by 140 backers
$10,101 USD by 131 backers on Apr 16, 2016

 For every 10 shares we will plant a tree




  • 1.6 billion people across the globe depend on forest products for their livelihoods
  • Up to 28,000 species are expected to become extinct by 2025 due to deforestation
  • Approximately 3.1 million children die from hunger each year
  • 6.4 million children under age five died in 2015, nearly 17,000 every day



Can we make a change?




ch8se is the first apparel brand to donate away its entire advertising budget. This way a single hoodie can plant as many as 93 trees, a t-shirt can provide 46 months of clean water, or feed a child for 20 days. 

The beauty of the concept is that by repurposing the advertising budget for donations, you can make a change without any additional costs, but by making a conscious consumer choice and utilising your social reach. Today, with all the social media, it’s very simple, you help spread the word about us, and we don’t need to spend on ads. 


Sustainability, craftsmanship
and social inclusion


We are crazy about craftsmanship. All of our products are handmade in Europe out of non-GMO cotton with the highest attention to detail, carefully packaged using recycled materials. Multiple stages of the production and the packaging are being done through socially inclusive programs such as employing disabled young people, who would otherwise have a hard time earning an income.



The mission of ch8se is to have a positive impact not just by donating, but through all of its activities. We are doing our best to be the change we want to see.


Every product comes with a unique impact code, which you can redeem on our website, where you can keep track of all your future impact and share the impact you made. You will also receive a limited edition, hand made, silver plated #ch8ser lapel pin.


Choose your impact


To pre-order a product, just select the appropiate perk. 

We will contact you by the end of the campaign regarding the sizing and the design of your choice. For bigger pictures, details and size chart click the buttons bellow:



 



Jewellery


Every piece of our jewelry is carefully hand crafted through a long process involving many stages: from defining the color palette, as starting point, to designing shapes, and adding textures; and finally to painting the details as a final touch. This is where the magic happens. Usually without any idea of the final product the artist let’s her imaginations and small pieces of clay guide her way to the final design. That is how every piece becomes truly unique.




Impact and transparency


At ch8se we measure success solely by the impact we make. The most intuitive way to express this is not through percentages and net sums, but by measuring real-world impact. For this we worked out our metric system, through which the impact of each product is exactly quantified. These are down to earth numbers, backed by our partner organisations.

Every product has a unique serial number that serves as an impact code. You can register that serial number on our website. When you do this, the code is redeemed, the donation will be transferred within a month to the right organization and the impact is added to the counter on your personal account. The code redeemer will be accessible right after the Indiegogo campaign.


We take the matter of transparency very seriously. Everyone has a full insight to our monthly impact reports, which contain all the codes redeemed during the respective period, an optional message or username from the redeemer and the impact of each code. The reports will be public and accessible all the time. 



Tree planting


By partnering with the Eden Reforestation Projects our products can restore native forests to the deforested regions of Madagascar, Ethiopia, Haiti and Nepal. 

As local villagers are hired to plant the trees, through these projects, they can provide a living to their families. And as the native forests get restored, the wildlife starts blooming again.



Food for the children


We feed hungry children in third world countries by donating to the World Food Program's school meal projects. A meal at school acts as a magnet to get children into the classroom. In poor countries, school meals are often the only regular and nutritious meal a child receives. They are an investment in the child’s future.


 It allows children to focus on their studies rather than their stomachs and helps to increase school enrollment and attendance, decrease drop-out rates, and improve cognitive abilities. As often as possible, food is bought locally, which benefits local farmers and the whole community while enhancing the sustainability of the programme.

Clean drinking water


We partnered up with One Day’s Wages in order to contribute to solving the global water crisis. Together, we can help people get access to improved water and sanitation through improvements such as wells, filtration systems, latrines and sanitation education.


A few words from an advertising professional, who spent more than 35 years in the industry


"My enthusiasm for the ch8se concept is born out of more than 35 years in traditional marketing and advertising with agencies from WPP to Ogilvy and with clients and employers from non-profits to Fortune 100 brands. A concept like yours probably strikes fear in the hearts of my contemporaries and others in fashion and luxury products, but I firmly believe that your generation of smart, clean, and thoughtful marketers have the right idea and that a revolution is needed. The under-belly of our industry is wrought with excess, waste, contamination, and any number of unhealthy by-products both physical and psychological. It is far beyond time to clean up our act and to redirect those billions of dollars to work that can improve our planet and the lives of our neighbours."   
                                                              Carol Dodds, Vice President - Advertising (AOPA)


How can you help kickstart this revolution?


  • Share this campaign using the share button above. Every 10 shares will plant a tree.
  • Click here to become a #ch8ser. Be among the first ones to join our group. For every new member a tree will be planted. This is the best way to become an active member of this grassroots movement, to have a say in ch8se's future, to get early insight into our future collections and get access to giveaways and special releases reserved for ch8sers.
  • Know any like-minded bloggers, influencers who might be willing to help this story spread? Please, help us out with an introduction.  hello@ch8se.com
  • You may say we are dreamers, but we're not the only ones. If you can, support us on Indiegogo. Let's make this dream a reality.



Risks & Challenges


Sourcing truly eco-friendly fabrics can be very tricky sometimes, especially for startups operating with relatively small quantities.  The availability of a given fabric can change in just a few days. The only sure way to ensure a reliable supply is  purchasing huge quantities at once. Due to the fact that the birth of this brand is being crowdfunded, this was not a possibility for us. The colour of the final products may slightly deteriorate from the colours of the prototypes seen on the pictures. This is because we refuse to send you anything but the highest quality eco-friendly products!



FAQ


How can I contact you?

Just email us - hello@ch8se.com

Do you ship globally?

Yes. We ship world wide for a fixed shipping rate at $5 per product.

How do I know what size I need?

You can find a detailed  size chart on our website.

Where are the products manufactured?

All of our products are made in Europe, the production involves multiple countries including Spain, The Netherlands, Hungary, Serbia and Poland.  


 

Choose to be an activist! Be a #ch8ser 


Follow us on:

      

 

http://ch8se.com 




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Choose your Perk

featured

2 x Graphic T-shirt

$58 USD
Receive two graphic T-shirts and make some change (see the impact below). Screen printed with eco-friendly water based paint. Featuring a silver plated (Argento Antico) ch8se triangle. Made and sewn in Europe. Shipped in recycled packaging. Your name will be featured on the ch8se Firestarter list forever. Available designs: ch8ser, Ethos, Aether, Rho, Illumine. We will contact you within 24 hours for the model and sizing details.
Estimated Shipping
May 2016
25 claimed
Ships worldwide.

Thank you!

$5 USD
Big thanks for your support! You're awesome. Your name will be featured on the ch8se Firestarter list forever and a tree will be planted in your name.
Estimated Shipping
April 2016
6 claimed
Ships worldwide.

Graphic T-shirt

$29 USD
Receive a graphic ch8se T-shirt and make some change (see the impact below). Screen printed with eco-friendly water based paint. Featuring a silver plated (Argento Antico) ch8se triangle. Made and sewn in Europe. Shipped in recycled packaging. Your name will be featured on the ch8se Firestarter list forever. Available designs: ch8ser, Ethos, Aether, Rho, Illumine;
Estimated Shipping
May 2016
60 claimed
Ships worldwide.

Ring

$29 USD
Reserve your unique limited edition hand made ring featuring your initials. It provides clean water and sanitation for 27 months for someone in need. Your name will be featured on the ch8se Firestarter list forever.
Estimated Shipping
May 2016
0 out of 30 of claimed
Ships worldwide.

Dreamers T-shirt

$49 USD
Reserve your limited edition Dreamers T-shirt. Featuring an all-over printed ch8ser pattern and a silver plated (Argento Antico) ch8se triangle. Made and sewn in Europe. Shipped in recycled packaging. Your name will be featured on the ch8se Firestarter list forever.
Estimated Shipping
May 2016
6 out of 50 of claimed
Ships worldwide.

Long Sleeve

$49 USD
Receive a super soft long sleeve crew neck T-shirt. Featuring a silver plated (Argento Antico) ch8se triangle. Made and sewn in Europe. Shipped in recycled packaging. Your name will be featured on the ch8se Firestarter list forever. Available colours: Ivory and Pebble
Estimated Shipping
May 2016
3 claimed
Ships worldwide.

Bracelet

$49 USD
Reserve your limited edition, unique, hand made bracelet featuring your initials. It feeds a child for 15 days. Your name will be featured on the ch8se Firestarter list forever.
Estimated Shipping
May 2016
0 out of 30 of claimed
Ships worldwide.

Necklace

$59 USD
Reserve your limited edition, unique, hand made necklace featuring your initials. It plants 46 trees. Your name will be featured on the ch8se Firestarter list forever.
Estimated Shipping
May 2016
2 out of 30 of claimed
Ships worldwide.

Sweater

$79 USD
Plant a small forest of 87 trees by choosing this cozy crewneck ch8se sweater with a black eco-friendly water based silk screen printed Rhombicuboctahedron appliqué. Super soft marbled-gray fleece featuring a silver plated (Argento Antico) ch8se triangle. Made and sewn in Europe. Your name will be featured on the ch8se Firestarter list forever.
Estimated Shipping
May 2016
7 claimed
Ships worldwide.

Hoodie

$89 USD
Plant a small forest of 93 trees with this cozy ch8se hoodie. Super soft marbled-gray fleece featuring a silver plated (Argento Antico) ch8se triangle. Made and sewn in Europe. Available models: twisted, zipper
Estimated Shipping
May 2016
7 claimed
Ships worldwide.

Family T-shirt pack

$116 USD
Recieve 4 graphic T-shirts and make some change (see the impact below). Screen printed with eco-friendly water based paint. Featuring a silver plated (Argento Antico) ch8se triangle. Made and sewn in Europe. Shipped in recycled packaging. Your name will be featured on the ch8se Firestarter list forever. Available designs: ch8ser, Ethos, Aether, Rho, Illumine. We will contact you within 24 hours for the model and sizing details.
Estimated Shipping
May 2016
6 claimed
Ships worldwide.

The ch8se hero

$500 USD
Thank you for helping us make ch8se happen. You are a hero. Pick as many items as you wish in any combination (up to $500 total). You will get a ch8se flag signed by the whole team. You will be featured in the ch8se hall of fame forever.
0 claimed
Ships worldwide.

The ch8se legend

$1,000 USD
Thank you for helping us make ch8se happen. You are a legend. Pick as many items as you wish in any combination (up to $1000 total). You will get a ch8se flag signed by the whole team. You will be featured in the ch8se hall of fame forever.
1 claimed
Ships worldwide.
sold out

The ch8se angel

$2,500 USD
Estimated Shipping
April 2016
1 out of 1 of claimed
Ships worldwide.

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