Civvies is an apparel brand with a purpose and mission to give back to our veterans - one piece of clothing at a time.  

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Mission

Our mission is to honor our veterans by bringing their service uniforms to the front and center of our designs. We believe military uniforms are priceless and something to be treasured. Each uniform has a different story, but all have been worn by individuals with the same core values of honor, courage and commitment. Civvies offers a unique opportunity to wear high-quality apparel, designed with a piece of history while supporting our veterans. Our apparel is designed with military uniforms actually worn by men and women during their service to our great nation. 10% of each sale is donated to benefit our Veterans.    

Our message is a call for everyone to recognize and thank our heroes and their families for their sacrifices. Help us give back a little to those who gave us a lot.

Upcycling uniforms on pocket tees

Who We Are

We are average Americans who appreciate the sacrifices and enjoy the freedom made possible by our men and women in uniform. We are not veterans but this doesn’t stop us from doing our part to support those who wore the uniforms. We understand that the privilege to wear a uniform must be earned, and that’s why we pay homage to each member of the service who wore the uniform. We are not attempting to allow those who have not served to be imposters. We deeply respect every service member’s sacrifice and have taken great care to ensure each piece is selected to pay tribute to military service, not replicate it. Our mission is to get everyone involved, give back and support our veterans while looking stylish doing it.

Why we do it

Simply, because we care. We believe it is a great way to connect with our veterans by reusing their uniforms on high-quality apparel. It's our way of giving back.

Steve Vargas, a Veteran, twice elected council member, and congressional candidate, donated his uniform.

How we will do it

• Create a community: We want to hear from our veterans. We will work on connecting with our veterans, ask them to share their stories and/or send us their uniforms to be used for our apparel.

• Collect uniforms: We found out that a lot of used uniforms sadly end up where they don’t belong - thrown away, in the bottom of closets, collecting dust in the garage, etc. These uniforms and who wore them need to be recognized for their service.

• Upcycle and design: We will start with tees and hats and subsequently begin to develop our brand through further designs and apparel offerings. The uniforms will be the front and center of our brand.

• Give back: This is most important and the reason we want to do this. We are committed to the health, safety and welfare of all veterans, so 10% of all sales will be donated to support veterans. Each month we will select one of our heroes' story to publish and showcase it with every purchase. Ten percent of sales for that month will go to his or her choice of charity (a list of the leading service provider organizations that will be determined once our brand is funded).

Thus far

We have received enormous support from veterans and are excited about the future. To date, we’ve produced t-shirts and trucker hats. We have already tested materials, designs and suppliers and we’ve developed a website to start our mission. We have a good start but we still have a long way to go.

Below are the reward styles:

Styles For Him

Honor Pocket Tee

Freedom Flag Tee

Heritage Flag Tee

Styles For Her

Honor Pocket Tee

Freedom Flag Tee

Heritage Flag Tee

Pledge Tank

Legacy Trucker Hat

for Him & Her

Going forward 

The funds will be used for: 

• Producing our initial collection line of tees and hats 
• Developing our brand through further designs and apparel offerings 
• Developing a professional website for our community, including e-commerce 
• Deploying our online marketing strategy

Note: The 10% is built in to our business model. Your backing will indirectly support our veterans by allowing us to build a larger platform to make this 10% have a great future impact.

Risks and challenges

If we can meet our goal, we can quickly scale the message and shirts through our online advertising strategy. Civvies relies on small suppliers and craftsmen, so if we receive a lot of orders we could experience a slight slowdown in order to scale up the production process. Also, our production might be limited as each shirt is made with reused uniforms, so each shirt ordered is custom-made and will vary based on materials/uniforms available.

Thank you for checking out our campaign! This is a leap of faith for us, but we are confident in the potential impact and are excited for the opportunity to embark on this journey with you all. Check out our rewards for ways to support our movement. We appreciate you taking the time and hope you leave this page inspired to give back a little to those who gave us a lot!