HELP TAKE CJB APPAREL ON TOUR THIS SUMMER!
EXTENDED VIDEO: By Melissa Seda Films
http://www.youtube.com/watch?v=ZtE8Imf9ZuM&feature=youtu.be
WHO: My name is Cassie Joy Bergman - I am currently a full-time student in my senior year at Washington State University. Born and raised on Vashon Island, among a thriving community of artists and creators, I knew from an early age that I too wanted to join the creative world. I started shooting photography at 11 years old and two years ago, I realized my dream of bringing these passions together in the form of an apparel line: Create Joy & Beauty. Inspired by what is captured through the lens of my camera, CJB designs are fresh, unique, and an authentic expression of youth.
![EDM Black DJ EDM Black DJ]()
WHAT: My goal is to fund a national tour for CJB Apparel this summer. I plan to vend at popular music festivals all over the country. I am an avid festival-goer and a huge fan of EDM (Electronic Dance Music), and relish these opportunities to connect with fellow music-lovers and entrepeneurs.
WHEN: Photography has been a part of my life since I was 11, but I hope to make 2013 the year I take my designs and concepts to the next level. The tour will last from June-September 2013.
WHERE: I will be vending at several of the popular music festivals around the country. Starting with vending at Paradiso at the Gorge, Washington.
![Rave Is King & Yellow Skirt Rave is King Crop Top & Yellow Skirt]()
WHY CJB? CJB Apparel has been independently run for two years now. All CJB design work, and the marketing of those designs, has been run by me myself and I (with help from some friends of course!). I would hope that this shows the true dedication and passion that goes into this brand.
I work really hard to keep designs fresh, colorful and authentic. For example, although tempting, I try to steer clear from the typical Seattle designs involving the Space Needle. The Space Needle never really represented Seattle for me. The cranes next to the West Seattle Bridge, however, were what I drove by every single time I traveled to Seattle, and THOSE are what I remember most: the dinosaurs of Seattle! I leave the Space Needle designs to other local brands who have already honed in on that design so successfully.
What CJB Needs & What You Get:
Vending: I have already paid for 4 events, totaling $2,080. I still need to pay for the rest of the events, as well as pay for the inventory itself!
Transportation: I have calculated roughly $2,000 total in gas costs.
Inventory: I will be making most of my inventory ahead of time. I have put in hours of design time, coming up with new and exclusive summer designs and need funds to keep inventory coming while on the road. However, what is so cool about everything I produce this summer, is that once it's sold out, it's SOLD OUT!
![Caps at Strawberry Fest Caps at Strawberry Fest]()
![CJB at Freak Night 2012 CJB at Freak Night 2012]()
Food: I will be living on the road 90% of the time, and will be eating out of pocket on the daily. It would be great to raise a little extra so I can be sure to have grub funds!
Van: This is the van I hope to take on the road with me if I raise enough! She's a beauty!
![It's Bigger on the Inside!! It's Bigger on the Inside!!]()
What You Get: Fresh, unique, lovingly crafted art creations turned into quality designer apparel. My everlasting gratitude!! A chance to help me Create Joy & Beauty across the country! Follow my road trip and stay updated on my whereabouts, the music scene & all kinds of hip happenings.
![Part of something wonderful Part of something wonderful]()
YOU GET TO BE PART OF SOMETHING WONDERFUL!!!
Where do the funds go if I don't reach my goal?
If my goal is not reached, the funds I raise will go to vending fees for each festival, and inventory costs. This way, I can hopefully recycle the money I make at festivals to get me from one festival to the next.
RISKS AND CHALLENGES
As a designer, I think one of the biggest fears I have is not running out of ideas, but running out of product!
Another challenge I expect to face is consistency with product, promotion, and social media. I’ll be on the road 24/7, which means when I’m not driving, I’ll need to be spreading the word on the CJB brand, and keeping up with my inventory. I plan to tackle this in the best way I know how: lots of rest, and with the help of friends (and a little planning and organization too)! I hope to bring one or two people along with me to help balance it all.
This trip will be the experience of a lifetime, but it’s going to require a lot of hard work and dedication for it to become a reality. With the help of backers, a reliable screen printing company, a few helpful friends, and a collective of supporters (YOU!!!), these challenges will be overcome! Thank you Indiegogo, and I'll see you on the road!
Other Ways You Can Help
I completely understand that some folks just can't afford to donate. HAVE NO FEAR! YOU CAN STILL HELP, MY DEAR!
We live in a social media world. It is SO easy to get the word out to your friends and family by simply posting a link to my Indiegogo profile. Make some noise about the CJB Apparel campaign! Post this link on your Facebook, Twitter or personal blog, or email it to friends and family! You never know WHO will see it and take advantage of some great deals! (You can also use the Indiegogo share tools listed below)
"It’s about making the most of life, absorbing all experiences, following the music and reaching goals"-CJB
THANK YOU INDIEGOGO!
(more images of perks below)
A Note about Shipping: Shipping is included for orders within the United States. Add five dollars for Canada, and $10 for the rest of the World.
'206' Snapback Cap
![206 Snapback Cap 206 Snapback Cap]()
![The Mind Behind the Design: 206 The Mind Behind the Design: 206]()
![Taina in 206 Snapback Taina in 206 Snapback]()
Crane City Mens and Womens Tanks, Longsleeve Crewneck, Shortsleeve Tee
![Crane City the first Tie Dye! Crane City the first Tie Dye!]()
Snow Ghost and iSki - Designs Inspired by the Mountain Slopes!
![iSki Logo iSki Logo]()
![Snow Ghost Longsleeve Snow Ghost Longsleeve]()
![Grey Snowghost Longsleeve Crew Neck Grey Snowghost Longsleeve Crew Neck]()
![iSki Longsleeve Crewneck Phil in iSki longsleeve crew neck]()
Snow Ghost is my favorite chair lift on Schweitzer Mountain in Idaho! I learned to ski here in 2011 and spent quite some time shreddin' the Snow Ghost slopes. Look for chair lift #101 when you're wearing your Snow Ghost shirt!
The iSki design is an image of my shadow on the first chair lift on Schweitzer Mountain. I love this design because it reminds me of the first lift of the day. After driving three hours from Pullman, it's always refreshing to hop on that first lift before a full day of riding the slopes!
EDM Rhinestone Tank
Get a little sexy in these one of a kind, hand pressed, asymmetrical rhinestone cutoff tank tops. Each one is specially hand made and trimmed to show off the body in the right way. These tanks are great paired with skinny jeans or skirts when your dancing the night away to the music you live by.
![EDM Rhinestone Tank EDM Rhinestone Tank]()
![Rave is King Crop Top Rave is King Crop Top]()
Rave is King - these rhinestone designed crop tops are perfect for wearing to raves and nights out on the town. Pair with a high waisted long, flowy skirt, or just rock it with some cute mini shorts if you’re heading out to a big show! Also work great for performers like belly dancers, hoola-hoopers and go-go dancers! HAND WASH.
CJB Neon Fringe Tank - One of CJB's most popular items! These light weight, hand-cut fringe tanks are perfect for dancing! They move as you move! You’ll be the brightest one in the room while you light up the dance floor in these one-of-a-kind neon tanks.
![EDM Tanks EDM Tanks]()
EDM Tank - I've always had a huge passion for Electronic Dance Music. I've been going to shows since I was 17. EDM will always have a special place in my heart. The lettering for this tank is produced from a photograph I took at Identity Festival at the Gorge, Washington in 2011.
![My Paradiso My Paradiso]()
![Matt in EDM Tank Matt in EDM]()
![EDM Heavy Lifting EDM Heavy Lifting]()
![Rave is King DJ set Rave is King DJ set]()
![Rave is King Crop Topsy-Turvey Rave is King Crop Topsy-Turvey]()
Frame the Fame Perk: swagglasses
![SWAGGLASSES! SWAGGLASSES!]()
Frame the Fame Perk: Whoville
![Whoville Whoville]()
While traveling in Europe in May 2012, I found myself taking lots of mental notes of fashion trends. I brought home a wonderful dress from Germany that became the basis for the design of these skirts. My mom, Eileen, and I made these patterns by hand and hand-sewed them as well! Also among my hand-made items are these sequined bras I created.
![Cassie red skirt Cassie red skirt]()
![Taina Silver Skirt Taina Silver Skirt]()
![Sequin Bra Green & Silver Sequin Bra Green & Silver]()
![Sequin Bra Gems Sequin Bra Gems]()
Another Winter Favorite, the CJBeanie!
![CJBeanies CJBeanies]()
![206 Tee Green on Gray 206 Tee Green on Gray]()
![Swagglasses tee mockup gray Swagglasses tee mockup gray]()
![Swagglasses tee mockup charcoal Swagglasses tee mockup charcoal]()
![Keep the Trance Alive Aqua Keep the Trance Alive Aqua]()
![Keep the Trance Alive Red Keep the Trance Alive Red]()
Below you'll see the new My Paradiso design. Remember! This design will come on lightweight tees and tanks of all colors for both men and women. Fringe tanks will be offered as well!
![My Paradiso Yellow Tee My Paradiso Yellow Tee]()
![My Paradiso White Tee My Paradiso White Tee]()
BRAND NEW!! CJB pre-release (available at the $35 perk) - the ever-popular Snapback cap in a new design: 'Keep Trance Alive' !! An image of the hat & my original drawing.
![Keep Trance Alive Snapback Cap Keep Trance Alive Snapback Cap]()
![Keep Trance Alive Drawing / Cap Keep Trance Alive Drawing / Cap]()