Indiegogo is committed to accessibility. If you have difficulty using our site, please contact support@indiegogo.com for assistance or view our accessibility notice by clicking here
Natural Air Purifier is powered by Nature and Technology that eliminates Indoor Pollution and analyzes it! It has NO FILTERS, all natural, so you don’t have to waste time and money in replacing them.
Introducing Natural Air Purifier
Natural Air Purifier is the only filterless air purifier with an outstanding design and a groundbreaking tech core that boosts the power of the plants to kick pollution out of your home.
As seen on:
Why should I care about air pollution in my home?
People think that pollution is only outside. Wrong, it’s the complete opposite. Indoor air quality (IAQ) is a serious concern because buildings and homes are becoming increasingly more sealed to reduce energy consumption. Recent studies have shown that indoor pollution is up to 5x higher than outdoor pollution and we spend 90% of our time indoors. The World Health Organization has even listed indoor pollution as one of the most dangerous threats to our health.
Harmful substances that live in your air every day:
Benzene: used in plastics, rubber, detergents, tobacco smoke, furniture wax and paint.
Xylene: found in printing, rubber, leather and paint industries and vehicle exhausts.
Ammonia: found in window cleaners, floor waxes and fertilizers.
Trichloroethylene: found in printing inks, varnishes, adhesives and paint removers.
Formaldehyde: found in paper bags, facial tissues, paper towels, table napkins and synthetic fibers.
These are short-term exposure-related diseases, but long-term exposure can cause cancer and be fatal for humans. Millions of people die every year from indoor pollution-related diseases.
How does Natural Air Purifier work?
Natural Air Purifier is a made-in-Italy design, dual-part ceramic flowerpot. Inside the larger flowerpot, a technology unit combined to a fan directs the air from inside your home to the roots of the plant to be detoxified. Indoor air quality, temperature and humidity sensors continually test the quality of your air. From there, the built-in Wi-Fi module sends real-time updates to your smartphone.
The tech unit forces air into the roots of your plant and eliminates toxic agents, making the air you’re breathing better for you. Natural Air Purifier alerts you of the toxin levels of the room which it’s in, as well as the temperature and humidity levels. Because these levels have a strong correlation with the toxicity of a room, Natural Air Purifier can give you tips on how to adjust and improve the quality of your air. So, not only does Natural Air Purifier help you learn of the problem- it solves it.
In the 1980’s, NASA found that certain plants are able to eliminate toxic agents- but through their roots, not their leaves. Natural Air Purifier, therefore, amplifies the natural properties of the plants by directing toxic agents through the roots of the plant- making your home a healthier place for you to live.
Traditional flowerpots don’t allow any air in the roots, therefore, a single plant isn’t able to filter properly all the toxic agents.
Natural Air Purifier can clean 80% of a heavily polluted room of 386 cubic feet (36 cubic meters) in only 30 hours from its first start. And the best thing is that it’s all-natural.
"PATENT PENDING Technology"
Evaluate your air
Use the Natural Air Purifier smartphone app, that is compatible with iOS and Android devices, to:
Analyze the air pollution in your home in real-time
Monitor your air temperature and humidity
Manage the fan
Receive health tips
Communicate with other smart home devices
Natural Air Purifier is here to help
Your home should be your haven not a breeding ground for pollution. So, Natural Air Purifier is here to make sure you are living in the healthiest atmosphere possible! Acting as a smart assistant, Natural Air Purifier can identify your specific needs and advise you from there. It will tell you when the air is potentially harmful and can help you in fixing it immediately and improve your quality of life.
With incredible features:
Forget about wasting money on changing filters. With Natural Air Purifier it’s all natural, there are no filters to change.
2 Great Improvements thanks to the Success of our Crowdfunding campaign
- Self watering system. Forget about wasting time watering the plant. We have added a special tank of water so that you just have to fill it once and the Plant will "drink it" when need it.
- LED Air Quality Indicator. Always know about the quality of your air by just giving a quick glance to Natural Air Purifier!
Natural Air Purifier has been scientifically tested
We did so much research and testing on Natural Air Purifier at LINV, one of the most prestigious research labs on plants in Europe and PNAT a spin-off of the University of Florence, based in Italy. They proved the effectiveness of our system and will help us make it even more powerful.
Natural Air Purifier combines technology and design
We've worked hard on the design for more than a year. The design is important, not only for the aesthetics of the product but also to improve the air purifying performance.
And moved to Silicon Valley to improve the technology of Natural Air Purifier.
Proudly Made in Italy Design
Italian culture is an inspiration for us. We use ceramic first for the aesthetic quality but mostly because it doesn’t release any toxic agents in the air.
The Collection
Crowdfunding Edition: Alabastro, Blu Mare, Acquamarina and Corallo.
Premium Edition: NERO and RAME
Handcrafted with a special technique called: “Terzo Fuoco” that gives an extremely precious color and finishes to the ceramic.
Meet Nero and Rame
Breathe better, work better.
Green Vision
NASA made a list of the best plants that can filter toxic agents, choose your favorite:
Plants are not only the engine of our product but it has scientifically proven that plants help us in many ways:
For a better world
We've formed a strong partnership with Eden Projects, a non-profit organization that helps to reforest the world in poor countries. They’re great not only because we can all benefit from more trees and better air all over the world, but because they do it in poor countries, giving hope to people that don’t have anything. After Indiegogo, we will donate 10 trees for every Natural Air Purifier sold, so that we can all benefit from more trees and better air.
Dimensions
We are Vitesy
Our adventure started in Italy, the land of traditions and design. We then moved to Silicon Valley to improve the technology and the functionality of Natural Air Purifier.
Our Mission
We’ve set out to highlight the necessity of green ethics and to increase your quality of life by developing simple products that combine innovative technologies with an incredible design.
Why Indiegogo?
Our manufacturers are ready to produce Natural Air Purifier but we need your help to start and to make this product come to reality. This is why we chose to offer you a very special edition of Natural Air Purifier.
Looking for more information?Check the project
FAQ