Indiegogo is committed to accessibility. If you have difficulty using our site, please contact support@indiegogo.com for assistance or view our accessibility notice by clicking here

This campaign is closed

Crock & Roll - Rockin’ recipes slowed cooked

Providing an experience in mobile food with all entrées slow-cooked to perfection via a crock pot.

You may also be interested in

Closed
Closed
Closed
Closed
Closed

Crock & Roll - Rockin’ recipes slowed cooked

Crock & Roll - Rockin’ recipes slowed cooked

Crock & Roll - Rockin’ recipes slowed cooked

Crock & Roll - Rockin’ recipes slowed cooked

Crock & Roll - Rockin’ recipes slowed cooked

Providing an experience in mobile food with all entrées slow-cooked to perfection via a crock pot.

Providing an experience in mobile food with all entrées slow-cooked to perfection via a crock pot.

Providing an experience in mobile food with all entrées slow-cooked to perfection via a crock pot.

Providing an experience in mobile food with all entrées slow-cooked to perfection via a crock pot.

Deborah Karnowski
Deborah Karnowski
Deborah Karnowski
Deborah Karnowski
1 Campaign |
Las Vegas, United States
$370 USD 5 backers
6% of $5,749 Flexible Goal Flexible Goal
Overview
Hi, my name is Deborah Karnowski. I bring 36 years of customer service and a lifelong determination to succeed. Crock & Roll will be a food trailer rolling down the streets of Las Vegas, serving up crockpot inspired entrees and rock & roll playing in the background. With my daughter by my side, we want to share our experience and love of good food! We are asking for your help to complete our already purchased 8.5' X 18' Crock & Roll mobile food trailer and let the dream and legacy begin!

CROCK & ROLL MISSION
Rockin’ recipes slowed cooked and served to a rock-n-roll beat rollin’ through the streets of Las Vegas and beyond.
CROCK & ROLL VISION
Excelling in the food service industry, continually innovating, succeeding through determination and passion.

Short Summary

From the heart and soul of the founder:
Owning my own business has been my lifelong pursuit. My life experience has shown me that I love to cook, I love to bake, and I love to make people happy. I have often heard, “You have missed your calling,” when cooking or baking for an event, party or gathering, but to me, my “calling” just hadn’t started yet. My entrepreneurial heart craved freedom. The freedom to decide the who, the what, the when and the how. The freedom to create great food, play good music, make people laugh and provide a memorable experience. The freedom to achieve my lifelong vision. Over the years, ideas, concepts and plans came and went. In retrospect, it seemed as though the food truck “concept” kept rollin’ past me until it finally clicked for me…this would be a startup business that I could achieve and it was everything I loved to do. The research and planning began and showed that the food truck was an attainable and affordable way to kick start my future with an incredible amount of potential. Determining my niche in this industry took me through several iterations until I finally realized that the crock pot as a means of providing good, home-cooked meals for my growing and busy family was the answer. Seeing other moms at my kid’s soccer practice just as busy as I was, watching hordes of people lined up at the drive thru for a quick lunch or on their way home two hours after dinner time, and eavesdropping on conversations with friends and coworkers as they discuss their stress-filled lives. I could be a solution by providing really good food quick. The mobile food trailer with crock pot cooked entrees emerged as my “calling.”
Crock & Roll will serve hot sandwiches slow-cooked in a crock pot overnight and a different, made-from scratch cheesecake every day. The Crock & Roll food trailer will be “rockin” with rock-n-roll music and customers will order their sandwich favorite by name…literally. Our sandwiches will be named after ultra-famous rock-n-roll musicians…Ozzy Osbourne, Jimi Hendricks and Led Zeppelin, to name a few. With determination and a never-ending passion for good food and making mealtime fun, Crock & Roll WILL become a mainstay in Las Vegas…because “fast” food shouldn’t be boring.

With your help I will be able to complete the Crock & Roll trailer and create a legacy to live on through my children and grandchildren!

What We Need & What You Get

I love crock & roll
So put another dime in this jukebox, baby
I love crock n' roll
So come an' take your time an' dance with me

We are looking to raise $5,749 to partially cover the equipment(crock pots, refrigerator, oven/stove) we need to complete the mobile food trailer. We have purchased the 8.5' X 18' trailer equipped with a 100 amp panel with plugs, lighting and air conditioning, plumbing with 3 compartment sinks and handwashing sink, concession window with windows and screens and lastly the hood vent with a grease trap!

We have great gifts for all donors, large and small. We have our love and gratitude, the first ever Crock & Roll t-shirts, Crock & Roll entree's, Crock & Roll cheesecakes, special invites to a VIP party so you can put your dime in the jukebox and dance with me and of course signing your name on the Crock & Roll Wall of Fame because we could not have finished without you!!

If we don't reach our goal we will put everything into the equipment and put the rest on credit cards!!! We have already put in over $20,000 so its happening either way!!!

The Impact

Crock & Roll greets each customer “where they are.” As a mobile operation, Crock & Roll eliminates the inconvenience of travel for our customers by coming to them and provides a fast and easy way to eat allowing for a more relaxing lunch or dinner break. We are the solution for boring fast food lunches, hungry kids at the end of a busy day, or a drab, stale bag of popcorn at the soccer park.

After the first three years of operation, we plan to operationalize a second mobile food venture called “Lean With It” that serves an extreme health-conscious menu geared toward Generation Z, which will be introduced to the market during certain events like EDC, Burning Man and Life Is Beautiful through the Crock & Roll venue. Five year growth goals include multiple Crock & Roll food trucks in Nevada and the surrounding states.

Risks & Challenges

STRENGTHS
Industry:  One of the fastest growing industries today, no dominant companies nationwide, low start-up cost to enter industry

Market:  Medium sized market with huge potential for growth with the population of Las Vegas metro estimated at over 2M, year-round sales, ability to service city/county parks without additional permitting or licensure

Organizational:  Well-researched target market, understand core customer base, hyper-focused customer service, will and determination to win in a competitive environment, slow-cooked goodness, served fast!

WEAKNESSES                                                                                                                                            Industry:  Requirements to move, low start-up cost for competitors to enter industry

Market:  Summer heat

Organizational:  Unknown name/brand, lack of cash reserve during start-up period

OPPORTUNITIES                                                                                                                                         Industry:  Fast growing industry                                                                                                             

Market:  Diverse demographic/socio-economic population

Organizational:  Flexible working hours                                               

THREATS                                                                                                                                                      Industry:  Tightening governmental regulation

Market:  Increasing competition

Organizational:  Financial insecurity, nonguaranteed income

There is no restaurant, mobile or otherwise, serving the majority of its menu from a crock pot. That means for the Crock & Roll customer, a brand new food option is available to them that is healthier in preparation than most fast food and chain restaurants (without being completely vegetarian and/or vegan) and provides convenience and value for their dining out dollar. Crock & Roll can compete in this market with its unique product and exceptional service, its pricing model, and its ability to serve our customer without sacrificing profit margin.

 

Other Ways You Can Help

If you are unable to "put another dime in our jukebox baby" you can still make some music. By simply using the Indiegogo share tools and passing this campaign on to your friends and family you are helping considerably. Thanks!! 

We will, we will CROCK YOU! (sing it)  We will, we will CROCK YOU!

 

Looking for more information? Check the project FAQ
Need more information
Let us know if you think this campaign contains prohibited content.

Choose your Perk

Thanks to you it will be done!

Thanks to you it will be done!

$10 USD $11 USD (9% off)
We wanna thank you, yeah Wanna thank you! A rockin' thank you from us. Every bit will help and we look forward to welcoming you as a Crockin' Customer!
Included Items
  • Thanks to you it will be done!
Estimated Shipping
January 2019
0 claimed
Your a Rolling Stone

Your a Rolling Stone

$20 USD $30 USD (33% off)
You have charisma and grandiosity, so show us your id and you will receive your choice of 2 entrees with 2 beverages on us! Plus, a rockin' thank you from us. We look forward to welcoming you as a Crockin' Customer!
Included Items
  • Thanks to you it will be done!
  • 2 entrees of your choice
Estimated Shipping
February 2019
0 claimed
Debbie's Famous Cup Cookies

Debbie's Famous Cup Cookies

$20 USD $30 USD (33% off)
My all time famous Chocolate Chip Peanut Butter Cup Cookies! Everyone I know, know what I am talking about. For those that don't, imagine a peanut butter cup submerged into a fresh, from scratch, chocolate chip cookie moist and delicious. So yes, they are actually in the shape of a peanut butter cup! DELICIOUS! Have them by your holiday party!
Included Items
  • One dozen Cup Cookies
Estimated Shipping
December 2018
1 claimed
Ships to United States of America
Smashing Pumpkins

Smashing Pumpkins

$20 USD $30 USD (33% off)
You will be a rock star at your holiday party or gathering with this moist like cake and mouth watering pumpkin bread! Automatically comes with a combination of walnuts, pecans and chocolate chips unless you exclude. Thanks!
Included Items
  • Whole loaf of Pumpkin Bread
Estimated Shipping
December 2018
0 claimed
Ships to United States of America
You're riding on the storm

You're riding on the storm

$50 USD $80 USD (37% off)
You are a great rock star! You will be inducted into the Crock & Roll Wall of Fame. You deserve to sign the back of the Crock & Roll trailer. Plus a first ever Crock & Roll t-shirt! You also have charisma and grandiosity, You will receive your choice of 2 entrees with 2 beverages on us at the trailer! We appreciate you! Thanks!!!
Included Items
  • Thanks to you it will be done!
  • 2 entrees of your choice
  • Wall of Fame + T-shirt
Estimated Shipping
February 2019
0 claimed
Ships to United States of America
Whole Cheesecake of Choice

Whole Cheesecake of Choice

$50 USD $75 USD (33% off)
Whole 9" inch round Cheesecakes made to order and overnighted! (hence the small delivery charge) You have many choices to choose; Port wine w/chocolate ganache topping, Cheesecake with a chocolate ganache and macadamia nut topping and in the crust as seen in photo, Red Velvet with a cream cheese frosting, & more Available for the holidays! Thanks!
Included Items
  • Whole Cheesecake of Choice
Estimated Shipping
December 2018
0 claimed
Ships to United States of America
Dream on

Dream on

$100 USD $200 USD (50% off)
You have the showmanship to bring our claim to fame! You will receive a special invite as a VIP to the grand opening party! You are an incredible rock star! You will be inducted into the Crock & Roll Wall of Fame. You deserve to sign the back of the Crock & Roll trailer. Plus a first ever Crock & Roll t-shirt! We appreciate you! Thanks!
Included Items
  • Thanks to you it will be done!
  • 2 entrees of your choice
  • Wall of Fame + T-shirt
  • VIP + everything above
Estimated Shipping
February 2019
2 claimed
Ships to United States of America
Notorious as Ozzy

Notorious as Ozzy

$250 USD $500 USD (50% off)
You deserve the notoriety of Ozzy, therefore you and your guest will be introduced and be amongst the first to sign the Crock & Roll Wall of Fame during the VIP grand opening party. You will have special reserved seating in the company of the Crock Stars! Plus two first ever Crock & Roll t-shirts! 2 entrees with beverage x 2 YOU ROCK! Thanks!
Included Items
  • Thanks to you it will be done!
  • 2 entrees of your choice (2)
  • Wall of Fame + T-shirt (2)
  • Notorious VIP + 2 of above
Estimated Shipping
February 2019
0 claimed
Ships to United States of America
The Jimi Hendrix Experience

The Jimi Hendrix Experience

$500 USD $1,000 USD (50% off)
You are the unsurpassed godfather of the electric guitar! In the realm of passion, in relation to rock music, who even comes close? You deserve the experience! You will receive every perk offered so far, YOU WILL BE REMEMBERED FOREVER! THANK YOU!
Included Items
  • Thanks to you it will be done!
  • 2 entrees of your choice (2)
  • Wall of Fame + T-shirt (2)
  • Notorious VIP + 2 of above
  • One dozen Cup Cookies
  • Whole Cheesecake of Choice
  • Whole loaf of Pumpkin Bread
  • The Electric Guitar Godfather
Estimated Shipping
February 2019
0 claimed
The King of Crock & Roll

The King of Crock & Roll

$1,000 USD $2,000 USD (50% off)
You will be treated as a King at the VIP Grand Opening Party. You will be introduced and first to sign the Wall of Fame and receive every perk above! You will also receive a free Crock & Roll trailer catered party for you and 20 of your friends. You are legendary by making this legacy happen and our hips are swinging with gratitude!
Included Items
  • Thanks to you it will be done!
  • 2 entrees of your choice (2)
  • Wall of Fame + T-shirt (2)
  • Notorious VIP + 2 of above
  • One dozen Cup Cookies
  • Whole Cheesecake of Choice
  • Whole loaf of Pumpkin Bread
  • The King of Crock & Roll
Estimated Shipping
March 2019
0 claimed

You may also be interested in

Up Caret