The modern man is always on the go – he's switching from business to leisure on an hourly basis – he aspires to find the ideal work / life balance to conquer the daily grind and achieve his personal goals. CUTS was born to keep up with the modern male – "A Cut for Every Occasion" – our mantra, provides young professionals the flexibility and confidence to rock a premium and minimalist shirt that suits all occasions, as spontaneous as they may be.
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At CUTS, we realize the cut of the shirt makes all the difference, it’s what gives him the confidence to seize the day and the extra fire to accomplish his dreams. Wear shirts that fit, that feel great, that look great, wear CUTS.
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Shopping by Cut has 3 easy steps to ensure amazing fit:
1. Pick the Fit: Fitted or Standard
2. Pick the Collar: Crew, V-Neck or Henley
3. Pick the Bottom Cut: Regular, Split-Hem or Elongated
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FITTED: Is slightly more snug around the body, giving you a more modern look. We engineered these shirts to be slim but still allowing you to breathe. These shirts are for those who like a "fitted" style.
STANDARD: We realize that not all men can fit into one type, so we engineered the standard fit which allows for more room along the shoulders and chest. So if you have bigger shoulders or a wide chest, or simply like the slightly looser fit, this style is for you!
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The Regular Cut is the do-everything cut that works with almost any outfit. Whether it's lunch with friends, heading to work, or walking the dog, the regular cut will keep you looking sharp without trying too hard.
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The Split-Hem Cut gives you space extra between the chest and the back, which allows for a more comfortable, sleek look. It’s casual, yet stylish shape allows you to dress up a basic tee, giving you a more elevated look.
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The Elongated Cut demonstrates true class. We engineered the Elongated Cut to offer a more modern urban cut. Contemporary, yet still possessing that classic t-shirt look, the elongated is perfect for a nice outing with friends.
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We’re proud to say these premium shirts are made in Los Angeles and offer:
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Flat-lock stitching to prevent ripping
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Washed with special enzyme soap to avoid shrinking
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4-way blend of fabrics for the softest feel
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Chafe resistant flat seams to ensure comfort
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33% Pima Cotton = Breathability, Super Soft Feel
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59% Polyester = Quick Dry, Shape Retention
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5% Spandex = Stretch & Memory
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3% Yarn = Odor Resistant, Moisture Wicking
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(Not all CUTS pictured)
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Jet Black
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Optic White
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Heather Grey
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Heather Green
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Heather Ocean Blue
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(Not all CUTS pictured)
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In today’s changing world the casual look of the shirt is becoming a bigger and bigger part of every man’s wardrobe. From the office to a date, the shirt can be worn in just about any situation, and CUTS is here to provide you with an everyday high-quality shirt that was meant to fit your body.
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Each shirt from CUTS offers a completely different look and style to pick from. Now you have the power to pick exactly what you want for the moment you want it.
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Our goal at CUTS is to be the go-to source for everything "Modern Professional." We eventually would like to have dozens of CUTS - one for every style and type. What we have planned for the brand:
- Breathable Polos
- Lightweight Sweaters
- Joggers
- Wide Neck Crew
- Button Ups
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MARKETING CHALLENGES:
The biggest challenges are brand awareness and the cost of the product. It is expensive to create products that are made in the USA. And while selling directly to the consumer (rather than through established retailers) keeps the price down, it could limit our reach. In order to survive, we need people like you who are willing to order products online and stay connected with a brand they believe in. We also need your help to spread the word about CUTs!
PRODUCTION CHALLENGES:
1. Producing anything, let alone your first product, at high-volume poses a number of problems. Still, we have done our homework and we’re extremely confident in our team, preparation, and our final product.
2. We already have pre-production runs of all of our shirts. We've worn and tested them and our production team is ready to produce full orders as soon as funding is received.
3. We have ample experience creating and delivering various products, and we anticipate it to go smoothly with a prompt and easy delivery once the project is funded.
4. We've been working with our vendors in Los Angeles for over a year. So we're not starting from square one, the relationship does exist, so all we need is funds to make our dream possible.
5. Delays and unforeseen obstacles are always possible. We find the likelihood of anything serious occurring to be extremely unlikely. That said, our community of supporters will be the first to know if anything unexpected happens.