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De Vos by Amber De Vos 'Artleisure' Brand Launch

De Vos is a provocative, premium activewear brand designed to be more fashion than fitness!

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De Vos by Amber De Vos 'Artleisure' Brand Launch

De Vos by Amber De Vos 'Artleisure' Brand Launch

De Vos by Amber De Vos 'Artleisure' Brand Launch

De Vos by Amber De Vos 'Artleisure' Brand Launch

De Vos by Amber De Vos 'Artleisure' Brand Launch

De Vos is a provocative, premium activewear brand designed to be more fashion than fitness!

De Vos is a provocative, premium activewear brand designed to be more fashion than fitness!

De Vos is a provocative, premium activewear brand designed to be more fashion than fitness!

De Vos is a provocative, premium activewear brand designed to be more fashion than fitness!

Amber De Vos
Amber De Vos
Amber De Vos
Amber De Vos
1 Campaign |
New York City, United States
$818 USD 8 backers
4% of $20,000 Flexible Goal Flexible Goal
Overview
Are you obsessed with 'work out clothes'? So are we! Thank you so much for your interest in the launch of De Vos by Amber De Vos! De Vos is a versatile, artistic even provocative, affordable new brand offering very different leggings than what's currently out there! This is your opportunity to update your closet AND back this new company! Pre-ordering your favorites will help cover marketing costs to bring these products to the masses! www.weardevos.com

About De Vos by Amber De Vos

I am Amber De Vos and I am a celebrity and art photographer turned fashion designer.

The story goes that about a little over year ago, I realized how much I loved wearing leggings but that everything I shopped for was either really only suitable to wear to the gym or out clubbing. Neither style was versatile enough to wear all day or really went with anything in my closet.

I couldn't help but wonder why the only options available were either "too fitness" looking, or if they were "fashionable" the patterns were too loud and didn't go with anything I owned?!

Why, when I did find something truly fashionable, would it cost an arm and a leg and thus I'd never dare sweat in it?!

Why couldn't I have leggings that were comfortable AND stylish? Wearable in the gym AND on the street?

Why couldn't I combine my talents as a photographer and artist to create a whole new line of clothing that anyone could wear all day, in many different situations and that would make them feel exciting and appealing, instead of just fit?

To answer all these questions, I spent a year developing prototypes and learning about creating a new clothing line, harnessing my innate passion for fashion and making people feel foxy (at first in front of my camera, and now in my designs).

My first prototypes turned so many heads and I got so many compliments, I knew I had a product that people would really love.

So, today, I am very proud to bring you this innovative brand, saving you too from the monotony of all the boring products currently on the market,

What ultimately makes this brand different than all other "athleisure" options out there? Besides the versatility factor, what's truly special about De Vos are the original sublimated designs featured on the crop tops and leggings. Sublimation is the process of printing art or photographs directly on to fabric. So, you're literally wearing Art.

Now, I get to wear leggings everywhere and with everything, personally I like to pair my De Vos with sweaters, blazers, sheer tops, sneakers and high heels.

You can't get away with that wearing typical workout clothes!

About This Campaign

Already have buyers lined up and venues ready to host trunk shows with me!

But I wanted to give the general public an opportunity to be early adopters and get their hands on De Vos before everyone else does. They're available in limited quantities and for a limited time only.

I am pre-selling pieces and raising some capital to help grow my business!

What We Are Asking & What You Get

  • Our initial ask is that you take a look at the full capsule collection and pick your favorite perks!
  • Your contribution not only gets you pieces of De Vos merch and outfits, it will also help to expand our brand reach by funding our marketing efforts, such as:
    • Reaching out to influencers with product
    • Promoting and advertising on social media
    • Funding publicity for in-person experiential shopping events.

Product Features

Our first capsule collection is awesome! There are five sublimated designs based on Amber's original art photography, in a mostly subdued black/white palette with pops of fun color.

LEGGINGS AND CROP TOPS:

  • Made with durable performance fabrics, that will not fade, pill, stretch out, or sag
  • High quality 88% polyester/12% spandex to provide just the right amount of moisture wicking and compression
  • 1 in elastic waistband, typically lands just under the belly button *leggings only
  • 30 in inseam to wear long or scrunch up *leggings only
  • Comfortable enough to wear all day
  • Provocative original designed to flatter any body types. They sure to turn heads and attract compliments at the gym and on the street
  • Easy to pair with many things already in your closet
  • Look great with sneakers, casual flats or sexy high heels
  • All De Vos pieces are mix and matchable
  • Elegant, more fashion than fitness

TANK TOPS

  • Cut to hang at just the right length for front and back coverage
  • Made with high quality 96% viscose/ 4% spandex, to provide just the right amount of moisture wicking
  • Soft, durable fabric that will not fade pill, stretch out or sag
  • Sure to turn heads and attract compliments at the gym or on the street
  • A private messages in rose gold to inspire and empower you throughout the day.
  • Easy to pair with many things already in your closet
  • Looks great with sneakers, casual flats or sexy high heels
  • All De Vos pieces are mix and matchable

HOODIES

  • High quality 100% combed cotton, super soft on the inside, durable on the outside.
  • Cropped length keeps you warm, but doesn’t hide your outfit
  • So comfortable, you’ll want to wear it all day
  • Provocative length is designed to flatter any body types. It is sure to turn heads and attract compliments at the gym and on the street
  • Easy to pair with many things already in your closet

The complete outfits consist of four pieces total: cropped hoodie, tank top, cropped top and leggings. Each piece is also available separately.

All our pieces are made in North America.

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1. "Behind the Scenes" This image is from backstage before a Prada fashion show while Amber was on a freelance assignment. The lighting and set guys standing on bleachers make the mysterious silhouettes on these pieces. 

The tank top features the word "Invincible" - encouraging you that no matter what life may throw at you, you are resilient and will come out even stronger on the other side.

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2. "Chic Stripes" Amber is a huge New York Rangers hockey fan - this is a shot of the ceiling of the world famous Madison Square Garden during one of their Playoff games

The tank top features the word "Radiant"  - inspiring you to always shine bright.

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3. "Neon Stripes" This image is inspired by a very unique lighting installation in a New York City restaurant atop the Museum of Art and Design. If you look closer at the red dots on the front, you'll see that they are Exit signs. 

The tank top features the word "Visionary" - motivating you to always think big and bold.

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4. "Pretty Kitty" This pair is especially dear to Amber, as this is a portrait of her beloved Balinese cat, "Olive." Olive has Siamese features, but with long hair. Her seductive eyes and sweet face make her the perfect model for this daring look.

The tank top features the word "Worthy" - reminding you to never doubt that you deserve all the good things that life brings to you.

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5. "Peek a Boo" is an image of a lingerie model wearing incredibly sexy, thigh-high, cut-out boots, which is why it looks like you can see skin peeking through these leggings even though you actually can't.

The tank top features the word "Elegant" - as a statement of fact that every woman who values how she looks and feels is elegant in her own way.

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Lastly, we're also offering these cool branded accessories, available as free gifts for contributions over $200

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Style Suggestions:

Your Impact

  • If you love these designs and features, then this brand is for you! Clothes aren’t meant to just cover your body, they’re also an expression of self! That is why I call it “artleisure.”
  • You get to be one of the first people wearing this exciting new brand
  • You get to wear your De Vos and getting a ton of compliments doing it.
  • You become an automatic brand ambassador and share with others about your favorite new brand
  • You are one of the first to invest and come in on the ground floor of exciting new company

Other Ways You Can Help

  • Share this page with your friends! We love love!
  • Post your contribution on your social media and encourage others to do the same
  • Reach out to us with any comments or questions, we’d love to hear from you :)
Looking for more information? Check the project FAQ
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Choose your Perk

featured

De Vos Leggings

$128 USD $148 USD (13% off)
This is our most popular item! These unique leggings feature original photography by Amber De Vos, and are designed to be worn with any of our tank tops, hoodies, and even many things that you already have in your closet! They are 88% polyester, 12% spandex and 100% awesome!
Included Items
  • Sublimated Leggings
Estimated Shipping
June 2018
1 out of 90 of claimed
Ships worldwide.

Thank you card + Discount Code

$8 USD $49 USD (83% off)
Any contribution helps! This is a great way to help build our brand and still get your hands on some amazing De Vos products for a good price. At this level, we will send you a personalized thank you card along with a 10% discount shopping code to be used on your first purchase of De Vos via our website.
Included Items
  • Thank you card + Discount Code
Estimated Shipping
April 2018
0 claimed

De Vos Tote Bag

$26 USD $28 USD (7% off)
This black canvas tote bag features our unique logo pressed in rose gold foil. This is a great way to support the campaign and help spread the word about our brand! It's made with high quality black canvas and is the perfect size to carry around just about whatever - gym clothes to shopping sprees.
Included Items
  • Black Canvas Tote Bag
Estimated Shipping
June 2018
3 claimed
Ships worldwide.

De Vos Baseball Cap

$38 USD $48 USD (20% off)
This black ball cap features our unique logo embroidered in rose gold. This is a great way to support the campaign and help spread the word about our brand! It's made with high quality black canvas and is adjustable in the back to fit most any head.
Included Items
  • Adjustable Baseball Cap
Estimated Shipping
June 2018
0 out of 144 of claimed
Ships worldwide.

De Vos Tank Top

$78 USD $98 USD (20% off)
This is our most versatile item! These unique tank tops feature a private message in rose gold, intentionally written in reverse, to be read by you only! You can mix and match with any of the leggings and hoodies! They are 96% viscose, 4% spandex and 100% super soft!
Included Items
  • Private Message Tank Top
Estimated Shipping
June 2018
0 out of 100 of claimed
Ships worldwide.

De Vos Crop Top

$98 USD $118 USD (16% off)
These unique crop tops feature original photography by Amber De Vos, and are designed to be worn with matching leggings, any of our tank tops, hoodies, and even many things that you already have in your closet! Put on a blazer and some heels and you're ready for a night out! They are 88% polyester, 12% spandex and 100% beautiful!
Included Items
  • Sublimated Crop Top
Estimated Shipping
June 2018
0 out of 90 of claimed
Ships worldwide.

FLASH SALE - De Vos Leggings

$98 USD $148 USD (33% off)
FLASH SALE! 48 HOURS ONLY! This is our most popular item! These unique leggings feature original photography by Amber De Vos, and are designed to be worn with any of our tank tops, hoodies, and even many things that you already have in your closet! They are 88% polyester, 12% spandex and 100% awesome!
Included Items
  • Sublimated Leggings
Estimated Shipping
June 2018
0 out of 90 of claimed
Ships worldwide.

De Vos Cropped Hoodie

$158 USD $188 USD (15% off)
This piece comes in either black and white and they are both designed to match all the De Vos leggings and many other things in your closet! Like the tank tops, these too feature a special message written in reverse, to be read by your eyes only in the mirror ;) They have rose gold zippers, front pockets and holes for your thumbs.
Included Items
  • Cropped Hoodie
Estimated Shipping
June 2018
0 out of 100 of claimed
Ships worldwide.

Pair of De Vos Leggings + Top

$228 USD $266 USD (14% off)
Want just the basic outfit? With this perk, choose your favorite pair of leggings and corresponding top - either the matching crop top or coordinated tank top. This is a great option for starting to build out your full De Vos collection!
Included Items
  • Sublimated Leggings
  • Crop Top or Tank Top
Estimated Shipping
June 2018
1 out of 90 of claimed
Ships worldwide.

Complete De Vos Outfit

$448 USD $552 USD (18% off)
Be one of the first to get your hands on a complete De Vos outfit! This perk includes all the pieces you need to be dressed in De Vos from head to toe! You get 3 outfits in one! Wear all the pieces together, or just the tank with the leggings, or just the crop with the leggings. These pieces also look good with other things in your closet!
Included Items
  • Sublimated Leggings
  • Sublimated Crop Top
  • Private Message Tank Top
  • Cropped Hoodie
Estimated Shipping
June 2018
0 out of 50 of claimed
Ships worldwide.

Buy 4 pairs get 5th Free!

$592 USD $740 USD (20% off)
Best Value Perk! Love ALL the sublimated designs? Contribute at this level and get 5 pairs for the price of 4
Included Items
  • Sublimated Leggings (5)
Estimated Shipping
June 2018
0 out of 40 of claimed
Ships worldwide.

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