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Delivery for Indy

You campaign, we'll deliver.

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Delivery for Indy

Delivery for Indy

Delivery for Indy

Delivery for Indy

Delivery for Indy

You campaign, we'll deliver.

You campaign, we'll deliver.

You campaign, we'll deliver.

You campaign, we'll deliver.

Lindsay Bruce
Lindsay Bruce
Lindsay Bruce
Lindsay Bruce
10 Campaigns |
Edinburgh, United Kingdom
$6,309 USD $6,309 USD by 177 backers
$6,114 USD by 168 backers on Apr 5, 2016
Highlights
Mountain Filled 10 Projects Mountain Filled 10 Projects

The Short Version

Create a service to support pro-indy groups and help them with fundraising, merchandise, design, web hosting, and administration.

Background

One of the strengths of the Yes campaign was its creative diversity. Hundreds of groups and thousands of individuals stood up to carry forward the arguments for independence. It was a mad, frenetic, vibrant, inclusive campaign crackling with positive energy, like somebody had tipped the Fringe Festival into a national political debate. And although we lost that vote, we're all proud of the part we played in it, because it was an almost magical political awakening for Scotland.

But one of the flaws of the campaign was that these fantastic people were largely unsupported and had to learn on the run. They all had to plan and strategise for meetings, demos, performances... but before they could do ANYTHING they needed money. So everybody went on a fundraising learning curve.

Then they needed 30 hours a day just to do half of what they'd agreed to, and find time to package and label hundreds of products - like some nightmarish version of last minute Christmas shopping - and... my God, is that how much postage costs these days?

All of these wonderful, hard-working campaigners went through the same journey. Many are still on that path, as folks like Wings, Bella, Newsnet, Wee Ginger Dug, WFI, Common Space and many, many more continue to do the job that the media has utterly failed to.

The Pitch

We've been taking care of Wings Over Scotland's fulfilment for the last three years, including distributing the Wee Blue Book. When we first approached Stu our idea was quite simple; let us take care of the admin stuff, and you can concentrate on writing. And that's the idea behind ayeMail – we want to offer everybody these services. It's a support system for pro-indy groups; it's what Yes Scotland should have been, and what we need before a second referendum.

We'll send out letters, posters, perks, merchandise, books – you name it, we'll deliver. We'll hold stock so that campaigners are no longer tripping over boxes of product in hallways, bedrooms or garages. We'll free up their time to do what we all love them doing; campaigning for indy.

But it's not just a gift wrapping service, we can do so much more. We can manufacture many of the items needed at a fraction of the cost of commercial suppliers; badges, keyrings, magnets, donor certificates and much more. We can build websites; create posters, banners and flyers; shoot and edit video; even publish books.

We've got the skills, experience and technology to do all this, and by co-ordinating across multiple pro-indy groups and individuals, we can bring economies of scale to everyone.

What We Need & What You Get

What we need is time, full-time in fact. A small part of the ask is towards equipment, but the majority of it is to enable us to work full-time supporting not just Wings, but all groups who campaign for independence. The sums are quite modest. We don't need a lot, just enough to keep the lights on and the computers running - but to us it would make a huge difference, and enable us to support the work of hundreds of others.

So first of all we're asking for £2,000 to fund two people to work (mostly to volunteer, in fact) over an initial five month period (and if we have enough work after that, we'll keep going). I know that's a heck of an ask in these cash-strapped times, but it's only £200 a month apiece. That's enough to keep the bank manager off our backs for the moment, so that's all that we humbly ask for.

Secondly, we need some equipment;

  • A high quality digital printer
  • A high volume franking machine
  • A floor-standing paper guillotine
  • Badge-making machines
  • Shelving and storage bins

Over the next three months we want to produce at least 30,000 badges (with packaging) for pro-indy and EU-IN groups. These will be around 30% cheaper than commercial suppliers - and yes, we'll be offering them to all pro-indy groups, not just the SNP!

That lot comes to £1,200, which brings us to £3,200 thus far which, with Indiegogo's fees and a small contingency, totals to £3,500.

The franking machine is really what empowers everything else; with that we can offer much reduced postage rates to campaigners, and we project that it will pay for itself within two months.

Three grand is a large amount of money to ask for, especially at this time of year and with a lot of uncertainty still about. All I can do is point to our track record with Wings; you all got your perks and books the last 3 years, yeah? That was me, alone, working evenings and weekends. Imagine what we can do with two full-time folk!

If we don't make the target then we'll scale things back, but still get what equipment we can and get our badge production line up and running.

If we exceed the target then we'll expand our capacity, buy materials in larger quantities to reduce the unit cost, and look at adding stuff like mugs and t-shirts to our in-house manufacture so that we can offer these at discounted rates too.



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Post Official's Badge

Currency Conversion $32 USD
£25 GBP
A superior ayeMail Post Official badge, crafted by our own fair hands and placed in the warm loving embrace of a backing card and placcy bag for its journey to your well-deserving digits.
Estimated Shipping
May 2016
39 out of 250 of claimed
Ships worldwide.

ayeMail Dispatches

Currency Conversion $13 USD
£10 GBP
An entry in our Roll of Honour on the ayeMail web site, our eternal thanks, and a nod in the street if we recognise you.
Estimated Shipping
May 2016
16 out of 500 of claimed
Ships worldwide.

Deputy Postmaster's Badge

Currency Conversion $65 USD
£50 GBP
A veritable visage of silvery gorgeousness, an exclusive ayeMail silver badge presented in a case of Indeterminate Value and delivered with a Scroll of Excellence and Appreciation.
Estimated Shipping
May 2016
10 out of 100 of claimed
Ships worldwide.

Postmaster General's Badge

Currency Conversion $130 USD
£100 GBP
A prestigious symbol befitting your benevolence and authority, a gold ayeMail badge in a presentation case with a Scroll of Superior Excellence.
Estimated Shipping
May 2016
5 out of 50 of claimed
Ships worldwide.

The Swinney

Currency Conversion $324 USD
£250 GBP
Governments bend to your will, negotiators wither under your calm gaze. You've never lost a game of Jenga, and your poker face is carved from Skara Brae. The Postmaster General's Badge, and a 2-inch coin forged from pure Scottish gallus, plated with gold.
Estimated Shipping
May 2016
3 out of 20 of claimed
Ships worldwide.
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