People
tend to feel very passionately about dreadlocks – one way or the other. But does
anyone know where they come from?
Elijah MC, who is 31 and has had
dreadlocks since he was 17, goes on a quest to find out how a symbol of
holiness for the Masaai warriors of Africa and the Sadhus of India has come to
be seen variously as a mark of Rastafarianism, a fashion statement or the
result of uncleanliness. He is hoping to put the record straight.
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Running a social media site called
‘Dreads UK’, Elijah is privy to the discussions between its members. His
experience is that – like him - most people with dreadlocks see them as a
statement of individuality. It is clear that they all have a strong emotional
bond to their dreads but do they know where they came from, beyond Bob Marley
and Jamaica?
Elijah visits two very different music festivals to canvas opinions. The first is Glyndebourne opera festival, where dreadlocks are not held in high esteem. He also attends a reggae festival, which obviously produces very opposing views. But remarkably both groups are ignorant of the origins of dreadlocks.
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He then goes on to trace the spread
and origin of dreadlocks, starting with their multiple birthplaces in India,
South America and Africa, following their journey through slavery to the
Caribbean, their passage to the Western world as a cultural export and their
denigration throughout the 20th century.
Elijah will cross four
continents, meet many colourful characters and ultimately be forced to question
his own reasons for getting dreadlocks.
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Creative Control
When we first had this idea, we started to approach broadcasters with a view to getting the film financed by them. It soon became clear that they would not fund a film like this without including trashy gimmicks and Z-list celebrity appearances. It was also apparent that a documentary like this would not ask many of the honest questions that our community would like to have answered.
This route was clearly not going to be an option. I thought to myself, why not have the community itself fund the film and be directly involved in its development and production?
For us. Made by us.
We are a large, worldwide community. This film is a huge stepping stone for us. Many of you have been with us from the very beginning and have seen the leaps and bounds we have made. There is a huge opportunity to document our culture and without your involvement this is not going to happen. There has NEVER been a documentary like this and we really hope you want to be a part of it, not just financially but practically and vocally too.
Mr Natty says:
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But... this is a flexible campaign. If we haven't met our target but we think we have raised enough money to make an equally-amazing but alternative film we will do that.
We have set up a private dedicated forum on DreadsUK where you can contribute your thoughts and questions directly to the producers of the film. Anyone who pledges to support the film will have access, no matter how big or small. Every topic will have its own section and users will be kept updated on developments throughout the process.
Music is another big area where the community can contribute. We want to feature your music in the film rather than popular commercial artists. Send us your music!
Crowdfunding is a great way to bring together the dreadlocks community to make a film that matters.
Distribution
Crowdfunding the film also means that no broadcaster will own the rights when it's completed. This means we can seek distribution for the film in as many territories as possible on as many platforms as possible and ensure the film reaches the biggest audience.
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First DreadsUK meet up in Brighton - January 2013
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We're structuring our whole campaign around the idea that you can pledge just £1.
This (and every other perk) will allow you to join the private dedicated forum on DreadsUK, where you can play an active role in shaping the film.
We're also offering digital downloads of the film at the rock-bottom price of £5 because we want as many people as possible to see the film as soon as it's ready.
For those of you with deeper pockets we also have some amazing perks like DVDs, soundtrack downloads, Blu-rays, invites to the launch party and VIP tickets to the premiere.
We've already conducted a lot of research, lined up key interviews and carried out extensive filming for the promo. We've exhausted our own funds and we need your help to get the film made.
We are aware that our budget may seem large to some people but to make a documentary of this quality, shooting in international locations, would usually cost at least three times our budget. We are trying to keep costs to a minimum wherever possible without sacrificing quality.
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We have the kept the crew small with many people doubling up on roles. We’re planning for a six week shoot and 12 weeks post-production.
Cost Breakdown
Transport and Accommodation - £11,000 - international flights (we’re hunting for the cheapest flights even if they have big layovers), local travel, fixers, guesthouses/hostels (we’re going to try to sofa-surf as much as possible with the worldwide dreads community), cheap meals
Production Costs - £27,000 - equipment hire, post-production (editing, sound mixing, grading, music, graphics, archive footage), crew fees (everyone has agreed to work at 70% reduced rates)
Publicity - £1,500- once we’ve made the film, we need to spread the word to people who haven’t already heard about it. We also want people who aren’t part of the dreadlocks community to see the film. This section of the budget will allow us to get coverage in online publications, magazines and news outlets as well as entering and playing the film at film festivals. We’ll also have a screening of the film in Brighton when it is completed.
Insurance - £1,500 - this insures the equipment, which is needed to be able to rent it. It covers us against liability from the public and from employees, which is a legal requirement for us. And it covers travel insurance for us in case something goes wrong. This policy will also reimburse us if we miss flights and appointments.
Accountancy/Legal - £1,500 - this is an important part of the process. If we want to release the film to the world, we have to satisfy legal criteria. This is an essential (unfortunately).
Pledge Fulfilment - £2,000 - this is an estimated amount but will allow us to design and print those DVDs you’ve ordered and rent somewhere to screen the film. Anything left over will be put to good use in other departments.
IndieGoGo Commission/Banking Fees - £3,500 - another unavoidable cost.
Contingency - £2,000 - every project needs a contingency. Things will go wrong. This will allow us to react with speed and efficiency to keep the project on track. Anything left over will be used towards publicity.
I have teamed up with Substantial Films to produce the documentary. They have produced eight feature length documentaries, filmed all over the world, secured distribution deals and won awards at film festivals. They have a reputation for combining high-quality production with hard-hitting and engaging storytelling. Check out their website.
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Elijah MC (presenter/producer) | Elijah's life has been defined by dreadlocks. Not only have they determined his cultural and social interests, they have also determined his career path. Eijah had a brief stint at Toni and Guy before becoming a musician and playing at gigs across the country. He then went on to develop a bespoke dreadlocks social network site and is now working with The Prince's Trust as an entrepreneur to develop a specialist shampoo for dreadlocks. Elijah has made many appearances on local television and featured on the BBC to speak about dreadlocks.
Tom Sands (director/cinematographer) | Although Tom was tipped for Oxbridge, he realised that film-making is not an academic process. What was needed was a much more hands-on approach. So he dropped out of film school and cut his teeth shooting a series of documentaries filmed in eight different countries. He then expanded into music videos and commercials, and in 2014 shot his first feature film, which has so far sold in five territories, including the USA. His experience has taught him how to balance the commercial and the artistic. Tom passionately believes that commercial films can have depth. Check out his website here.
Phil Harris (producer/editor) | Phil spent the 90s promoting underground dance music events in London. He started with squat parties in abandoned buildings and worked his way up to venues like the Camden Palace (now Koko) and SW1 Club Victoria (now Pacha) and collaborated with Kiss FM. He started his own record shop and internet radio station and really was at the centre of the dance movement. Phil brings this rich background in music event promotion, production and broadcast to film. He now works as a producer, 1st AD and editor on music videos, documentaries and feature films.
Ramsay S James (producer/location manager) | A former Royal Marines Commando, Ramsay spent
nearly half of his life travelling the world before
settling back in the UK to produce and direct his own documentaries. His first
film ‘NomadsLife’ saw him drive an army truck 6,000 miles to Mongolia to live
with nomadic tribes and earned him a Rising Star Award from Canada International Film Festival. Since then, he has produced six more documentaries and is currently developing a three-part broadcast TV series about trees.