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'Dreads' - The Dreadlocks Documentary

That dreadlocks documentary you've all been waiting for...

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'Dreads' - The Dreadlocks Documentary

'Dreads' - The Dreadlocks Documentary

'Dreads' - The Dreadlocks Documentary

'Dreads' - The Dreadlocks Documentary

'Dreads' - The Dreadlocks Documentary

That dreadlocks documentary you've all been waiting for...

That dreadlocks documentary you've all been waiting for...

That dreadlocks documentary you've all been waiting for...

That dreadlocks documentary you've all been waiting for...

Elijah Locke
Elijah Locke
Elijah Locke
Elijah Locke
1 Campaign |
Brighton, United Kingdom
$1,040 USD $1,040 USD 47 backers
1% of $64,817 Flexible Goal Flexible Goal

I'm Elijah, founder of Dreads UK - a bespoke social media site for people with dreadlocks. Most of you know me from either the DreadsUK community forum or our thriving Facebook group. I'm teaming up with Substantial Films (a cutting edge production company who have made some great documentaries) to make a film all about our dreadlock culture and where it came from. 

Having had the absolute privilege of heading these community pages, I have come to see that there are a whole host of questions, frustrations and desires that we all share. There are also changes we all want to see in relation to dreadlocks and how people see them in general society. 

We're going to make a beautifully-shot, informative, exciting and engaging film that chronicles the history of dreadlocks and answers many of the questions we've all been wondering about. 

This documentary is the first step to achieving the change we all passionately crave, targeting the racism of supposed 'cultural appropriation', the ignorance and lack of understanding of the general public and many of the ingrained issues within the community itself.

I'm travelling across four continents to seek out the origins of dreadlocks and speaking to many interesting people along the way, including experts in anthropology, theology and history. 

It's essential that YOU are involved. 

It's hugely important that the dreadlock community itself speaks out and takes ownership of this story. For this reason, I'll be asking all pledgers to contribute to the film as we make it by telling me what questions you'd like answered, what topics you want raised and anything you feel passionately about. 


People tend to feel very passionately about dreadlocks – one way or the other. But does anyone know where they come from?

Elijah MC, who is 31 and has had dreadlocks since he was 17, goes on a quest to find out how a symbol of holiness for the Masaai warriors of Africa and the Sadhus of India has come to be seen variously as a mark of Rastafarianism, a fashion statement or the result of uncleanliness. He is hoping to put the record straight.

Running a social media site called ‘Dreads UK’, Elijah is privy to the discussions between its members. His experience is that – like him - most people with dreadlocks see them as a statement of individuality. It is clear that they all have a strong emotional bond to their dreads but do they know where they came from, beyond Bob Marley and Jamaica?

Elijah visits two very different music festivals to canvas opinions. The first is Glyndebourne opera festival, where dreadlocks are not held in high esteem. He also attends a reggae festival, which obviously produces very opposing views. But remarkably both groups are ignorant of the origins of dreadlocks.

He then goes on to trace the spread and origin of dreadlocks, starting with their multiple birthplaces in India, South America and Africa, following their journey through slavery to the Caribbean, their passage to the Western world as a cultural export and their denigration throughout the 20th century.

Elijah will cross four continents, meet many colourful characters and ultimately be forced to question his own reasons for getting dreadlocks.


Creative Control

When we first had this idea, we started to approach broadcasters with a view to getting the film financed by them. It soon became clear that they would not fund a film like this without including trashy gimmicks and Z-list celebrity appearances. It was also apparent that a documentary like this would not ask many of the honest questions that our community would like to have answered. 

This route was clearly not going to be an option. I thought to myself, why not have the community itself fund the film and be directly involved in its development and production?

For us. Made by us. 

We are a large, worldwide community. This film is a huge stepping stone for us. Many of you have been with us from the very beginning and have seen the leaps and bounds we have made. There is a huge opportunity to document our culture and without your involvement this is not going to happen. There has NEVER been a documentary like this and we really hope you want to be a part of it, not just financially but practically and vocally too.

Mr Natty says:

But... this is a flexible campaign. If we haven't met our target but we think we have raised enough money to make an equally-amazing but alternative film we will do that. 

We have set up a private dedicated forum on DreadsUK where you can contribute your thoughts and questions directly to the producers of the film. Anyone who pledges to support the film will have access, no matter how big or small. Every topic will have its own section and users will be kept updated on developments throughout the process. 

Music is another big area where the community can contribute. We want to feature your music in the film rather than popular commercial artists. Send us your music!

Crowdfunding is a great way to bring together the dreadlocks community to make a film that matters. 

Distribution

Crowdfunding the film also means that no broadcaster will own the rights when it's completed. This means we can seek distribution for the film in as many territories as possible on as many platforms as possible and ensure the film reaches the biggest audience. 

First DreadsUK meet up in Brighton - January 2013


We're structuring our whole campaign around the idea that you can pledge just £1. 

This (and every other perk) will allow you to join the private dedicated forum on DreadsUK, where you can play an active role in shaping the film. 

We're also offering digital downloads of the film at the rock-bottom price of £5 because we want as many people as possible to see the film as soon as it's ready. 

For those of you with deeper pockets we also have some amazing perks like DVDs, soundtrack downloads, Blu-rays, invites to the launch party and VIP tickets to the premiere. 

We've already conducted a lot of research, lined up key interviews and carried out extensive filming for the promo. We've exhausted our own funds and we need your help to get the film made. 

We are aware that our budget may seem large to some people but to make a documentary of this quality, shooting in international locations, would usually cost at least three times our budget. We are trying to keep costs to a minimum wherever possible without sacrificing quality. 


We have the kept the crew small with many people doubling up on roles. We’re planning for a six week shoot and 12 weeks post-production. 

Cost Breakdown

Transport and Accommodation - £11,000 - international flights (we’re hunting for the cheapest flights even if they have big layovers), local travel, fixers, guesthouses/hostels (we’re going to try to sofa-surf as much as possible with the worldwide dreads community), cheap meals

Production Costs - £27,000 - equipment hire, post-production (editing, sound mixing, grading, music, graphics, archive footage), crew fees (everyone has agreed to work at 70% reduced rates)

Publicity - £1,500- once we’ve made the film, we need to spread the word to people who haven’t already heard about it. We also want people who aren’t part of the dreadlocks community to see the film. This section of the budget will allow us to get coverage in online publications, magazines and news outlets as well as entering and playing the film at film festivals. We’ll also have a screening of the film in Brighton when it is completed. 

Insurance - £1,500 - this insures the equipment, which is needed to be able to rent it. It covers us against liability from the public and from employees, which is a legal requirement for us. And it covers travel insurance for us in case something goes wrong. This policy will also reimburse us if we miss flights and appointments. 

Accountancy/Legal - £1,500 - this is an important part of the process. If we want to release the film to the world, we have to satisfy legal criteria. This is an essential (unfortunately). 

Pledge Fulfilment - £2,000 - this is an estimated amount but will allow us to design and print those DVDs you’ve ordered and rent somewhere to screen the film. Anything left over will be put to good use in other departments. 

IndieGoGo Commission/Banking Fees - £3,500 - another unavoidable cost. 

Contingency - £2,000 - every project needs a contingency. Things will go wrong. This will allow us to react with speed and efficiency to keep the project on track. Anything left over will be used towards publicity. 


I have teamed up with Substantial Films to produce the documentary. They have produced eight feature length documentaries, filmed all over the world, secured distribution deals and won awards at film festivals. They have a reputation for combining high-quality production with hard-hitting and engaging storytelling. Check out their website

Elijah MC (presenter/producer) Elijah's life has been defined by dreadlocks. Not only have they determined his cultural and social interests, they have also determined his career path. Eijah had a brief stint at Toni and Guy before becoming a musician and playing at gigs across the country. He then went on to develop a bespoke dreadlocks social network site and is now working with The Prince's Trust as an entrepreneur to develop a specialist shampoo for dreadlocks. Elijah has made many appearances on local television and featured on the BBC to speak about dreadlocks. 

Tom Sands (director/cinematographer) | Although Tom was tipped for Oxbridge, he realised that film-making is not an academic process. What was needed was a much more hands-on approach. So he dropped out of film school and cut his teeth shooting a series of documentaries filmed in eight different countries. He then expanded into music videos and commercials, and in 2014 shot his first feature film, which has so far sold in five territories, including the USA. His experience has taught him how to balance the commercial and the artistic. Tom passionately believes that commercial films can have depth. Check out his website here

Phil Harris (producer/editor) Phil spent the 90s promoting underground dance music events in London. He started with squat parties in abandoned buildings and worked his way up to venues like the Camden Palace (now Koko) and SW1 Club Victoria (now Pacha) and collaborated with Kiss FM. He started his own record shop and internet radio station and really was at the centre of the dance movement. Phil brings this rich background in music event promotion, production and broadcast to film. He now works as a producer, 1st AD and editor on music videos, documentaries and feature films. 

Ramsay S James (producer/location manager) A former Royal Marines Commando, Ramsay spent nearly half of his life travelling the world before settling back in the UK to produce and direct his own documentaries. His first film ‘NomadsLife’ saw him drive an army truck 6,000 miles to Mongolia to live with nomadic tribes and earned him a Rising Star Award from Canada International Film Festival. Since then, he has produced six more documentaries and is currently developing a three-part broadcast TV series about trees. 


Some people just can't contribute, but that doesn't mean they can't help

We wanted to give EVERYONE equal chance to be involved in this project which is why we made the smallest contribution £1. That said, there is still a lot that needs doing that could be definitive to the success of this project.

Things you can be doing:

  • share this project on all your social media sites and tell people you're involved
  • email people and get talking about it in facebook groups
  • there are indiegogo share tools to make it easy to share
  • if you have dreadlocks related groups/pages, post regularly to encourage people to get involved. Tell them why it's so important!

    Big thankyou for the ongoing support of...


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Choose your Perk

Dreadonist

Currency Conversion $1 USD
£1 GBP
ACCESS TO THE PRIVATE FILM FORUM Feel good in the knowledge that your support has got us one step closer to making this happen. You'll get access to the private forum on DreadsUK where you can make direct contributions to the film.
Estimated Shipping
June 2015
0 claimed

Dreadibility

Currency Conversion $3 USD
£2 GBP
SHOUT OUT ON SOCIAL MEDIA Share your pride with the rest of the community. You'll get access to the private forum and a shout out from Elijah on social media.
3 claimed

Lock n 'load

Currency Conversion $6 USD
£5 GBP
DIGITAL DOWNLOAD Know that you're a real fighter for this cause. You'll get access to the forum and a digital download of the film as soon as it's finished - ahead of its official release. Keep it forever and watch it as many times as you like.
Estimated Shipping
January 2016
13 claimed

Lock n Rolla

Currency Conversion $13 USD
£10 GBP
DIGITAL DOWNLOAD + SOUNDTRACK Celebrate your amazing contribution to the film by rockin' out to the natty sounds of 'Dreads'. You'll get access to the private forum, a shout out on social media, a download of the film and a digital copy of the entire soundtrack album.
Estimated Shipping
January 2016
11 claimed

Lockstar

Currency Conversion $26 USD
£20 GBP
LAUNCH PARTY Feel all warm and fuzzy knowing that you've made a big difference. You'll get access to the forum, a shout out, downloads of the film and soundtrack plus a ticket to come and party with us and a host of amazing bands and DJs at a bangin' night out in Brighton.
Estimated Shipping
June 2015
3 claimed

Natty Up

Currency Conversion $39 USD
£30 GBP
LIMITED EDITION DVD Get a buzz from giving this project a huge boost. You are amazing. You'll get all of the Lock n Rolla perks plus a limited edition DVD with exclusive additional content and a booklet featuring the names of everyone who has signed up for this pledge. Free UK postage.
Estimated Shipping
January 2016
3 out of 250 of claimed

Natty Up (in HD)

Currency Conversion $58 USD
£45 GBP
LIMITED EDITION BLU-RAY You're a hero for the cause. Get all of the Lock n Rolla perks plus a limited edition Blu-ray featuring additional content and a booklet with the names of everyone who has signed up for this pledge. Free UK postage.
Estimated Shipping
January 2016
2 out of 50 of claimed

Dread Carpet VIP

Currency Conversion $130 USD
£100 GBP
PREMIERE You've properly smashed it. You'll get all of the Lock n Rolla perks plus a VIP ticket to join the crew at the film's premiere in Soho (London) with a champagne reception. We'll also feature your name in the end credits as you've made such an important contribution to the film.
Estimated Shipping
January 2016
2 out of 50 of claimed

Dreadcase

Currency Conversion $194 USD
£150 GBP
SKYPE CALL WITH THE CREW Feel the raw power of your enormous generosity! You'll get all of the Lock n Rolla perks plus a personal Skype call from one of the crew to thank you and discuss your ideas for the film before the shoot.
Estimated Shipping
June 2015
0 out of 10 of claimed

Dread and Butter

Currency Conversion $454 USD
£350 GBP
DINNER IN ELIJAH'S BUS Get all of the Dread Carpet VIP perks plus have Elijah cook you dinner in his bus in Brighton. He will even write you an original song and perform it while you eat.
Estimated Shipping
September 2015
0 out of 5 of claimed

The Walk-In Dread

Currency Conversion $648 USD
£500 GBP
DREADS FROM SCRATCH Get all of the Dread Carpet VIP perks plus get your dreads made by the founder of Dreads UK. You'll also get a year's supply of Dreads UK original formula dreadlocks shampoo. (This is two days work, to be redeemed in Brighton)
Estimated Shipping
October 2015
0 out of 5 of claimed

Dreaducator

Currency Conversion $1,296 USD
£1,000 GBP
ASSOCIATE PRODUCER Your generosity knows no bounds. Join the team and become an associate producer. You'll get all of the Dread Carpet VIP perks plus: - get your name in the opening credits as an associate producer - attend a pre-production meeting (UK) to share your ideas for the film - get your profile featured on the website
Estimated Shipping
January 2016
0 out of 15 of claimed

Dreadi Master

Currency Conversion $6,482 USD
£5,000 GBP
EXECUTIVE PRODUCER Become an executive producer and bask in unbridled gratitude from us and the whole community for your unbelievable generosity. You'll get all of the Dread Carpet VIP perks plus: - an individual opening credit as an executive producer - get your profile featured on the website - attend a pre-production meeting (UK) and share your ideas for the film - come to the shoot for a day (UK) - visit the edit - join us to record the voice-over - VIP table at the private wrap party
Estimated Shipping
August 2015
0 out of 3 of claimed
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