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Dreamless

Dreamless is a pillow subscription service.

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Dreamless

Dreamless

Dreamless

Dreamless

Dreamless

Dreamless is a pillow subscription service.

Dreamless is a pillow subscription service.

Dreamless is a pillow subscription service.

Dreamless is a pillow subscription service.

Jason Bell
Jason Bell
Jason Bell
Jason Bell
1 Campaign |
Salt Lake City, United States
$357 USD 6 backers
4% of $8,000 Fixed Goal Fixed Goal
Choose your Perk

Dreamless Trial Pillow

$19 USD
Est. Shipping
July 2017
1 claimed

2 Pillow Deliveries

$38 USD
Est. Shipping
July 2017
0 claimed

Two Dreamless Trial Pillows

$38 USD
Est. Shipping
July 2017
1 claimed

3 Pillow Deliveries

$57 USD
Est. Shipping
July 2017
0 claimed

4 Pillow Deliveries

$76 USD
Est. Shipping
July 2017
0 claimed
Overview
Dreamless is a pillow subscription service. Sometimes the subscription model doesn't make sense. With pillows, we think it does.

Why Do I Want a New Pillow Every 6 months?

Doctors recommend changing pillows this often.  Most people don't do it nearly enough.  Your pillow is a really important part of sleep, and thus, of your health.  After too long, the pillow gets heavy with dead skin and body oils, and sinks down in the middle.  When pillows are finally replaced, the can often weigh twice as much as when they were new. Having a subscription means you don’t have to think about it: you’ll always have plump, clean, fresh, white, new pillows.  New pillow = better, more hygienic sleep.

What Pillows Will I Get? 

They are standard polyfill pillows. They are comfortable, and not expensive: $19 apiece. Since Dreamless will send new ones every 6 months, you’ll always be sleeping on a fluffy, full one. 

Why Indiegogo?

We have a supplier lined up, but we need enough backers to achieve an order minimum.  If we get enough people behind Dreamless, we can take a giant step forward.  If this stage goes well, we will expand into new pillow types, as well as sheets.  

Story

I have a habit of waking my wife up to tell her business ideas. About two years ago, I woke her up to say that someone should make a pillow subscription service, because we (my wife and I) always kept our pillows way too long.  I thought it was a good idea for a person like me, but I wasn’t sure if anyone else would want such a service. I sat on the idea.  

Recently, I’ve been sleeping on a pillow that I need to replace. I could easily go buy new pillows, but somehow I haven’t gotten around to it.  It sounds super lazy, but if you're honest with yourself, you probably have the same problem.  A subscription solves it.

I decided to finally take the steps to see if there is interest for this service.

 

Risks & Challenges

The biggest challenge is getting the word out enough to achieve critical mass.

The risk for contributors is that they won't like the pillows we send.  For this reason, the entry level perk is a single pillow, so you can sleep on a Dreamless pillow before signing up for the subscription.  In addition, our current pricing model doesn't lock you in: we charge the same price per pillow whether you commit to a single delivery or 4 deliveries.

Ways You Can Help

We think Dreamless is awesome, but we understand if you're not in a position to contribute money.  Please consider that there might be some people you know who would benefit from Dreamless, and share it with them.  Indiegogo has some sharing tools to make it extra easy.

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