Why Drink Drip?

Drip is focused on being the premier plant-powered, environmentally friendly energy drink; which leads to a consciously crafted product from the inside out.

Drip is based around 3 core principles:

1. Plant Power – Drip is an all-natural product featuring completely plant-based ingredients. We utilize fermented aminos rather than using traditional aminos, which are historically made using animal hair, hooves, and feathers. We also added monk fruit as a sweetener which is a healthier alternative to sugar and tastes much better than other sugar substitutes such as stevia (at least, in our opinion).

2. Sustainable Energy – Each component of our packaging is designed to be more environmentally friendly: from the infinitely recyclable cans, to the E6PR packaging used for our case size, to the “rip and recycle” shrink wrap.

3. Consciously Crafted - Energy drinks are typically made with synthetic ingredients and have a stigma for being unhealthy. We aim to change this by creating a non-gmo  product with all-natural ingredients free of artificial preservatives. Drip is still comparable to other popular energy drinks, featuring 200mg of caffeine and only 20 calories; all while delivering a great taste and unique flavors.

Plant Power

Unfortunately, many BCAAs are made from keratin harvested from the chemical processing of animal hair, hooves, and feathers. In some cases, conventional BCAA supplements are even made from human hair. We strongly believe that that is unappetizing and unsettling to say the very least. Because of this, we have utilized fermented, plant-based aminos in our products.

Other key ingredients that we carefully selected were monkfruit as a sweetener, red panax ginseng as a potent antioxidant, and beet root powder for its’ nitric oxide boosting capabilities.

Beetroot was a must-have in Drip since the benefits it may provide as a vasodilator were too numerous: It may increase stamina, brain function, lower blood pressure, and more.

We felt the need to include monkfruit as an ingredient despite the incredibly high cost due to its’ anti-inflammatory properties. Plus, it has a much superior taste compared to other alternative sweeteners! Although we couldn't include it as the sole sweetener, due to being a startup operation on a limited budget, we do hope to phase out the 5g of sugar in the near future.

Sustainable Energy

Did you know that most plastics can only be recycled up to two times? The first and easiest step to sustainability was to use an aluminum can which is infinitely recyclable. The next (and more difficult) step was to create a more environmentally friendly secondary package. Our case pack comes in the E6PR, which is made of compostable materials that naturally degrade in just days if disposed of properly. Even if the E6PR is not disposed of properly, it will still degrade in a matter of weeks. In addition to this, to ensure complete compliance with our values, the sleeves we use are also more environmentally friendly.

Consciously Crafted

What's on the inside matters just as much as the outside; that's why Drip has been consciously crafted from the ingredients within to the packaging on the outside. This creates a wholesome product which delivers energy without compromising health.

Drip and the rest

Timeline

Our Story

At the core, Drip is about making conscious and deliberate efforts to create something better not just for the consumer, but the environment as well. The Drip maxim, "every drop adds up," is all about the small actions and details put into the efforts which add up to something greater. Even if it may not seem like much, every drop adds up.

Founder: Dillon Garces

In 2020, during Covid, I was laid off from my job at a nutrition store and college was put on hold. Instead of getting dejected about what happened, I decided it was time for a fresh start. I had always been interested in starting a business, and had been going to school for it, so I decided why not? Not much to lose. Working in nutrition for over 3 years got me into supplements and energy drinks which gave me a direction I wanted to go with the business: a healthy beverage company. I knew what ingredients were needed to put together a clean drink, but there were already so many on the market.
At the time, I had decided to eat more plant-based and I realized there really weren’t many vegan advertised products out there, and from the ones that were, they used the same tired approach to marketing. I loved the message but wanted to switch up the delivery while still making a product I would use too. So, with a rough idea, I hit up Angel to workshop this into something more concrete.
I pitched the general idea to him, and together we worked out the finer details. Being only 23 years old at the time, I worked out of Angel’s, girlfriend’s, mom’s unused loft and used the money I had saved for a down payment to bring the prototype to life.

Founder: Angel Paulino

Drip was an idea that, for me, came out of the blue. In 2020, I was working emergency services in Merced County, and met up with a friend who was always scheming and trying to establish himself in a big way. We were both into fitness, and with his recent employment at a supplement store, we used pre workouts and energy drinks to keep us going. We had both been eating primarily plant based diets, and would frequently find ourselves indulging in new foods and recipes we discovered. One night we met up and he proposed an idea to me… “What if we started our own energy drink?”.  Not having much background in business, all I could bring to the table was a willingness to learn. I shared my interest in pursuing Drip and we both got after it. 

Together

We both met up weekly to work on Drip. Starting out we had no road map on how to make this happen and were all over the place so it felt stagnant. The going was slow, but after one detail tweaked here, a minor adjustment there, slowly but surely what was once an idea became reality. Our goal then is the same now: To innovate in the beverage industry by bringing the best healthy, sustainable, plant-based beverages to you.

Risks & Challenges

One of the largest risks of being startup company is operating on a limited budget which extends to Drip as well.

Due to this we minimized our startup costs and formulated in such a way to lower ongoing costs by subbing out ingredients without compromising on our mission to bring high quality, healthy sustainble beverages to you. Despite this, we need this last bit of funding to do our full commercial run. As our company continues to grow larger and scale, we will have more purchasing power to lower the cost of the most premium ingrdients and bring the calorie count close to 0 down from 20 by adding more monk fruit in. 

Secondly, we have a whole lineup of flavors, but operating as a startup we had to choose one flavor to launch since the costs of running multiple skus is astromnomically more than just one, but plan to release the others soon. After some careful market research we picked Blue Blood to be the first release, but out of our planned lineup, 2 flavors have already been formulated and tested. *see below* 

Unavailable, but coming to you soon

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