Indiegogo is committed to accessibility. If you have difficulty using our site, please contact support@indiegogo.com for assistance or view our accessibility notice by clicking here

This campaign is closed

East End Independents' Day!

We're inviting our friends and members to help us launch our latest endeavour..

You may also be interested in

Caret Left
Caret Right
Closed
Closed
Closed
Closed
Closed

East End Independents' Day!

East End Independents' Day!

East End Independents' Day!

East End Independents' Day!

East End Independents' Day!

We're inviting our friends and members to help us launch our latest endeavour..

We're inviting our friends and members to help us launch our latest endeavour..

We're inviting our friends and members to help us launch our latest endeavour..

We're inviting our friends and members to help us launch our latest endeavour..

Krissie Nicolson
Krissie Nicolson
Krissie Nicolson
Krissie Nicolson
1 Campaign |
London, United Kingdom
$26,594 USD $26,594 USD by 172 backers
$25,808 USD by 164 backers on Jul 9, 2016

# UPDATE 6 Monday 11th July

Together we did it! What a huge achievement! Thanks to all who pledged to our Guild and to everyone who worked so hard! 

Because we made our target within the deadline our campaign is now ‘in demand’! So its not to late to pledge membership or show your support! We aim to make our Guild fully sustainable, so anything we receive now will help us to achieve this. 

There was a small but dedicated team of volunteers who worked tirelessly to make sure that our campaign was a success. Big shout outs go to Juliette Tuke –MilagrosSimon MooneyJames Brown, Kate Higham and Anda Coca-Cozma from Splice, Brooke Frost –Tracey Neuls, Alex Donne-Johnson – Dazzle Ship, Jane Smillie – Herb LesterLaurie Sherman and Dana Airapetjana and Jana Mills from Small Axe.

Also, massive thanks to everyone who appeared in both our films and to those who donated rewards to our backers – The Gentle AuthorAlly CapellinoLily Vanilli, Rosie Wolfenden –Tatty Devine, James Brown, Raj Chawla – Mama Thai, Luke Coster – Luke Jacob, Philip Pittack – Crescent Trading, Paul Gardner – Gardners’ Bags, Carol Burns –C E Waste Paper MerchantsThe Duke of UkeCafe Caribbean and Baddeley Brothers.

Enormous gratitude goes out to everyone who shared the campaign and who talked about it with their friends and family. The cumulative effect of everyone’s contribution no matter how small, or how big has made sure that we we’re successful. Together we did it!



# UPDATE 5 Thursday 7th July

Hackney Borough Council have committed to pledge £2,000 towards our campaign!  Thank you London Borough of Hackney! They cannot process the payment in time for our deadline, but have no fear, we have a loan lined up that we will pay onto the page tomorrow, taking us just over 17k on our final day!

Thanks to all our wonderful supporters we're now well over the 15k hill and can see the finish line! View the full list of businesses to support us thus far on our website.
The deadline to join or support our Guild is tomorrow, Friday 8th July at 11.59pm, so get your skates on if you’d like to be included on our new map and with East End Independents’ Day. If you don’t own a business you can also receive some beautiful rewards as thank yous for you generosity. See the gallery for pictures.

# UPDATE 4 Sunday 3rd July 

“We joined because it’s really important to keep the heart and soul of the East End. We’ve always had change but we don’t want it to become homogenised and all the same. I think everyone with all their little quirks, it’s what makes the East End and we need to keep that heart and soul alive. Otherwise it will become like everywhere else with all the chain stores. It needs to be a mashup of anybody and everybody, we need to keep the roughnecks like the Pellicci’s here!” Anna Pellicci. E. Pellicci, 332 Bethnal Green Rd, E2 0AG.

Paul Gardner and Krissie Nicolson were in conversation with Daniel Giacopelli from The Entrepreneurs on global radio station the Monocle 24 last week! You can listen to the show here: - https://monocle.com/radio/shows/the-entrepreneurs/246/the-value-of-independents/


# UPDATE 3 Tuesday 28th June


11 days to go! We're over 60% of the way there! Lets get to 15k by Monday! Watch this call to action by beloved founders Paul Gardner - Gardners' Bags, Philip Pittack - Crescent Trading and Carol Burns from C E Waste Paper Merchants. Please share this new film as often as you can using this link:  http://bit.ly/29mhqAu


# UPDATE 2 Wednesday 22nd June
Together we can do this! We're exactly half way through the campaign and more than halfway to our target! 

There's been some great press this week. We've seen our film in Spitalfields Life, members Tatty Devine were quoted in the East End Citizen, today our founding organiser - Krissie Nicolson talks about the Guild for The Holborn Magazine and tomorrow, Paul Gardner is being interviewed by global radio station the Monocle

We're busy creating a new film and will have a preview of our Herb Lester map to show you soon!

# UPDATE 1 Monday 13th June


These are the businesses that pledged last week and helped to give us the strong start that we needed;

A. Gold, Ally Capellino, Baddeley Brothers, Bernsteins', Cafe Caribbean, Caravan Style, Caroline Bousfield - Master Potter, Crescent Trading, Dazzle Ship, Deli Downstairs, Duke of Uke, Fabrications, Five Points Brewing Company, Gardners' Bags, Genesis Cinema, GH Cityprint, Ince Umbrellas, InSpitalfields, Johnston Architecture & Design, La Bouche, Labour & Wait, Leyden Gallery, Lily Vanilli, Luke Jacob, Luna & Curious, Mama Thai, Milagros, Nelly Duff, Play Vinyl, Plot London, SAS HR Ltd, Source Lifestyle, Splice TV & Film, Tatty Devine, Urban Species, Whitechapel Coffee Company.

Thank you so much to all our friends and members who've supported us so far!

Our Friends of the EETG brooch, one of a limited edition run of a hundred. Especially hand made by members Tatty Devine. These are for supporters who don't own a business. Pick our Friends of the EETG reward to get your hands on one!

Join the East End Trades Guild! 

The EETG is a community of small independent businesses

We want to work with all the small businesses that pledge their advance membership to develop bespoke events, talks and walking tours on Small Business Saturday 3rd December for our new initiative - East End Independents' Day! And with your help produce a new map with James Brown and Herb Lester so that the world knows exactly where to find them in time for Christmas.

If you don’t own a business you can now get involved as a Friend of the EETG, or show support by snapping up one of our unique rewards. 

Our members know an average of 80 customers by name and many take on social and community responsibilities. In total they have a turnover of £77 million, yet the forces that shape urban development, combined with inflated rents and taxes can overwhelm even the most viable of small businesses.  

If we reach our funding goal we can celebrate the diversity and value that small independents bring to our neighbourhoods, and simultaneously grow the capacity and collective voice we need to innovate for positive change. 

£20,000 might seem ambitious but if all our social media followers choose our £12 tote bag reward from Gardners' Bags that would exceed the target!


Business membership benefits

  • Marketing inclusion to the new EETG Independents' Day and map + a new improved website listing 
  • A welcome pack will include; welcome letter, a tote bag, window sticker and schedule of 12 EETG social events for the year and copies of our Herb Lester maps 
  • Monthly social events designed to meet the needs and ideas of the membership
  • Being involved /or represented in policy initiatives and network innovation at borough and London region level
  • Apprenticeship opportunities
  • Professional legal advice workshops on lease terms, security of tenure and rent reviews
  • Internal trading & collaboration 
  • A strong voice for small independent business that can compel positive change for the membership and the neighbourhoods to which they belong


There are 4 ways you can get involved!


1. Become a member: If you own a business with up to 50 employees and are based in the East End then sign up for advanced membership to feature on our map and help us to launch East End Independents' Day. Your membership will last for one year from the 1st December and you will receive your welcome pack in October 2016. 


2. Become a friend: If you don't own a business but you care about the independents that give the East End its distinctive identity then sign up as one of the first Friends of the EETG, and benefit from special rewards from our members, you too will get your welcome pack in October this year. 

3. Show that you care: If you would like to show your support with a one off donation then choose any one of the specially hand picked rewards made with love by our members.


4. Help promote and share:  Please share this campaign with all your family and friends and far and wide across social media. If you're strapped for cash but you still want to to help out, this will make a huge difference!

This is a not-for-profit venture. All of your money goes towards developing, delivering and maintaining the ideas and furthering the interests of our valued small business members.

THANK YOU!

________________________________________________________________________

About us

The East End Trades Guild launched in 2012 and volunteer members have achieved a great deal on a shoestring since then.  Now the East End Trades Guild needs your help to pay for a member of staff to work with businesses to deliver our East End Independents' Day initiative.


Our Story

The catalyst for the East End Trades Guild came when Spitalfieldsʼ oldest family business, Gardnersʼ Market Sundriesmen, selling paper bags from the same building for over one hundred and forty years, was faced with a large rent increase sufficient to put them out of business. Such was the public outcry that the landlord relented, but the point was made that these small independents are the essence of the East End and they needed to band together.


East End Independents' Day

On 3rd December this year, we want to launch East End Independents' Day to celebrate the infinite variety of small businesses that give East London its famous character. The discerning customer knows that small brings a personal touch and meaningful interaction, enhanced expertise and craftsmanship that all make for a uniquely creative and authentic end product.

Small independents employ local people, pay their taxes, and are rooted in the social fabric of our neighbourhoods. Many of them take on social and community responsibilities.

East End Independents' Day is an idea that has sprung from EETG members Juliette Tuke from Milagros (left) on Columbia Road and Brooke Frost (right) from Tracey Neuls on Redchurch Street. 


The Map

If we make our target Herb Lester and James Brown will produce a map of the small businesses that pledge their advanced membership dues via this campaign. Our map will direct the public to events and walking tours of studios, machine rooms, shops and more on 3rd December 2016.  Participating businesses across all sectors will be featured to make sure the world knows where to spend their money where it counts the most on East End Independents' Day and forever! 


Our Staff

Our member of staff is founding organiser and active volunteer member Krissie Nicolson.  Krissie recently worked with local artist Lucinda Rogers to compose an open letter of objection to Boris Johnson regarding the proposed Hammerson & Ballymore plans for Bishopsgate Goodsyard. Together with founding member Paul Gardner from Gardners' Bags they compiled a list of over 140 local business signatories.  

Krissie also played a key role in organising an Ideas Workshop on March 18th with the aim of developing solutions to the loss of industrial land to unaffordable housing developments.  Experts including Turner Prize winners Assemble gathered at the Urban Innovation Centre.  Industrial areas are the natural habitat for 22% of London's small businesses. These solutions are currently being distilled and refined together with the Just Space Economy & Planning group and the Open Workshop Network

In addition, Krissie has worked with local legal firm Dowse & Co to provide a commercial property law workshop with the aim of empowering small business owners to confidently negotiate with their landlords. 

Krissie Nicolson is proud to be a Fellow of the RSA, which endorses the best new Fellowship campaigns driving positive social impact today. Discover more about the RSA and joining the Fellowship here.



Looking for more information? Check the project FAQ
Need more information
Let us know if you think this campaign contains prohibited content.

Choose your Perk

featured

Small Business Membership

Currency Conversion $126 USD
£100 GBP
(0 to 50 employees) All the benefits listed on our page, members who sign up now will be featured on our new historic Herb Lester / James Brown map, make sure everyone knows how to find you in time for Christmas. We're not open again for members until January 2017 when membership for businesses with more than 20 employees goes up, so if you're on the larger side of small, pledging the cost of your membership now saves you some cash.
Estimated Shipping
October 2016
82 out of 200 of claimed
Ships worldwide.

A Warm Glow

Currency Conversion $6 USD
£5 GBP
Your reward is a gigantic THANK YOU! We massively appreciate your support.
5 claimed

Independents' Day Tote Bag

Currency Conversion $15 USD
£12 GBP
Carry your EETG members creations in our Independents' Day tote bag, brought to you by Gardners' Bags!
Estimated Shipping
October 2016
30 out of 700 of claimed
Ships worldwide.

Tatty Devine EETG brooch!

Currency Conversion $38 USD
£30 GBP
Wear your support for the East End with a beautiful, hand made Tatty Devine brooch crafted from wood.
Estimated Shipping
September 2016
1 out of 50 of claimed

EETG Screen Print

Currency Conversion $63 USD
£50 GBP
Limited edition screen print by the talented and wonderful man who designed our logo - James Brown
Estimated Shipping
October 2016
0 out of 100 of claimed

Friends of the EETG

Currency Conversion $95 USD
£75 GBP
You'll be the first official Friend of the EETG! Especially for people who care about the East End and want to keep it thriving and distinctive. You get a hand made Tatty Devine EETG badge, a signed James Brown print, especially created to celebrate our first Independents' Day! A Gardners' Bag tote bag and our new Herb Lester map of members. You also get access to our all our socials, the first is a BBQ with camp-fires at Spitalfields Farm on 7th August so we can say a huge THANK YOU!
Estimated Shipping
October 2016
2 out of 100 of claimed
Ships worldwide.

Friends of the EETG Premium!

Currency Conversion $630 USD
£500 GBP
You get many gifts including Baddeley Brothers - an account by the Gentle Author, we'll randomly throw in one of these for you; a signed Mr Bingo exclusive from Nelly Duff, a Stylish Ally Capellino Bag or £100 to spend at Milagros on Columbia Road. PLUS two experiences. Learn how to play the Ukulele at the Duke of Uke, make a Tatty Devine necklace, eat dinner at Cafe Caribbean or learn how to make a cake with Lily Vanilli. You'll be a fully fledged Jack or Jill of all trades!
Estimated Shipping
October 2016
2 out of 3 of claimed
Ships worldwide.
sold out

Gentle Author's London Album

Currency Conversion $32 USD
£25 GBP
Estimated Shipping
October 2016
9 out of 9 of claimed
Tags for this project

You may also be interested in

Up Caret