Evolutionary Marketing
Evolutionary Marketing: Leverage Ancient Human Drives That Make Modern Customers Buy is filled with hard-won wisdom from my first career as a psychotherapist married with my current career as an agency-trained marketer (16 years & counting) working with Fortune 500 brands & global ad/media agencies.
My LinkedIn buddy Marty Neumeier, the branding expert behind Apple's rise to dominance, said "Congrats on finishing a book with a fresh thesis!" Check out the Table of Contents!
As you can see in my Acknowledgements, this book was written and edited with the help of experts from Harvard, the University of Pennsylvania, and the University of Connecticut.