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FitChirp - Discover Health

FitChirp is building a positive, educational, supportive health & fitness sharing community.

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FitChirp - Discover Health

FitChirp - Discover Health

FitChirp - Discover Health

FitChirp - Discover Health

FitChirp - Discover Health

FitChirp is building a positive, educational, supportive health & fitness sharing community.

FitChirp is building a positive, educational, supportive health & fitness sharing community.

FitChirp is building a positive, educational, supportive health & fitness sharing community.

FitChirp is building a positive, educational, supportive health & fitness sharing community.

Charles Vanchieri
Charles Vanchieri
Charles Vanchieri
Charles Vanchieri
1 Campaign |
Mountain View, United States
$600 USD 2 backers
0% of $65,000 Fixed Goal Fixed Goal

About Me:

My name is Charles Vanchieri and my passion for health has deeply rooted me within the Health & Fitness Industry for the past 13 years.  I was fortunate enough to experience various departments of the industry, from private health coaching for executive families in the Silicon Valley, health club membership sales, to managing the personal training department for what is considered one of todays 'elite' fitness clubs Equinox in Palo Alto, CA.  Through my experiences & discoveries, there were always common issues within all aspects of the industry; communication, connection, support, and resources.

The Story:

Throughout my career, I have always thought there was a place for a platform that was focused on all aspects of health & wellness, one with a supportive environment and designed for both the health professional and health-minded individual.  Our health is too important for it to be an 'addition' to social platforms like we see happening today on Instagram, Facebook, LinkedIn, etc.

The Purpose:

The goal for FitChirp is to be a focused social health & fitness platform where users are comfortable to share about their health, where they can build purposeful connections, get helpful support, and be an easy-to-use resource for quality information and much more.

The Problems with current social platforms: 

- They are made for entertainment, open to all types of content, making it difficult to use them as a true resource for the useful health & fitness information being created and shared.

- The majority of users don't feel comfortable sharing or talking about their health & wellness due to the negativity that occurs on the current platforms. 

- Searching information through hashtags, location tags, the user name is incredibly time-consuming with the vast amounts of information on the platforms and very inefficient when looking for specific health content.

- Building real valuable connections with health professionals is very tough to do with no ability to distinguish reputable helpful professionals from others just trying to grow a following to make money.

- With social platforms having no real direct focus on health, the majority of health professionals put in a lot of time, resources, and effort sharing information trying to build real connections for very little in return.

- The health & wellness platforms that are available are targeted towards 1-2 aspects of health, weights, running, yoga, cycling, sleep, personal training etc.

- For an individual to consider all aspects of their health they are looking at 4-8 apps that do not connect or work together well or at all.

The solution with the FitChirp:

- A health & fitness sharing community built for both the health-minded individual and the health professional.

- Find & share useful information, build valuable connections, locate health professionals, and get support in all aspects of health & wellness.

- Separate accounts for health professionals and the regular individual to distinguish the qualified professionals on the platform.

- Professional accounts contain an in-depth information page so users can get a better understanding of who the professional is.

- Professionals, users, and information are easily discoverable through the platform's simple and effective search functionality.

- Save and store the information wanted for later use in the account profile.

- A moderated platform to keep the interactions positive, supportive, and focused on health.

- Easily share directly to Facebook, Instagram, and Twitter accounts through the platform's posting capability.

What has been done:

About 4 years ago I embarked on this project, funding this myself I outsourced the development of the project to a group in India who had been working on the project until COVID-19 happened.  Working as a fitness professional, since lockdown I have been out of work and can not afford to keep putting funds into the project for the final development, the team I was using took a hit also and is not capable of further development at this time. 

Currently, you can download FitChirp on iOS & Android and find its webpage at www.FitChirp.com.  So far there is the basic functionality of a social platform, the home feed, your account page, different search capabilities, posting of videos, images, plain text, and additional links.  There are 2 types of accounts a professional account which is a referral only and a typical regular user account.  To focus on health & wellness there are multiple posting options for health categories and titles, both are used in the search functionality for a more precise result.

The app is working but is outdated, not optimized, and not efficient enough to make it a stable MVP or to start an initial marketing campaign.

What is needed to be done:

I am looking to raise $65,000 to fund a development team for 3 months and an initial marketing campaign.  The development team has already been sourced and the project scoped, the team is awaiting the go-ahead to get started. 

- week 1-2:  Completion of the UI/UX design, functionality, and architecture update.

- week 3-5:  addition of user live feeds functionality throughout the platform.

- week 6-8:  addition of health devices/platform connection sync with visual displays and analytics.

- week 9-11: addition of private and public groups with live feed capability.

Why Indiegogo?

I had always had the idea that I wanted this to be a 'user' built platform.  Meaning the ideas, concepts, and functionality come from individuals and professionals that are in the health & wellness industry, eventually platform users.  I chose Indiegogo because I currently own 100% of the platform, and at this point, I did not want to have anyone attempting to change the plan and purpose of the platform.  I think that funding the platform's development from a crowdfunding source is exactly how and hope this platform should be developed.

Risks & Challenges

There are always risks, that is life.  If the goal is met and or surpassed, all funding goes directly to the development that was listed above, marketing if the timing is right, and further development.  

I will not be taking any of the funding this is purely for platform development purposes.

Other Ways You Can Help

It is understood that in the current situation of the world with COVID-19 putting forth funding may be tough, if you are unable to assist with funding but do like the idea I would really appreciate it if you could share this campaign on your social platforms to get the word out to others, thank you.

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Choose your Perk

FitChirp GoGo Reward

FitChirp GoGo Reward

$500 USD
Brainstorm Access An invitation to join the group discussion about the future development of the platform. Family Subscriptions At a certain scale, a subscription will be implemented to remove advertisements, you will have 4 free subscriptions that last 5 years. Swag Receive FitChirp branded items, a sweatshirt, a bottle, and a backpack.
Included Items
  • FitChirp Swag
  • 5 Year Family Subscriptions
  • Development Brainstorm Access
Estimated Shipping
May 2021
0 claimed
Ships worldwide.
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