Join the food fight against climate change.
We are living in a climate crisis. Our global food system currently creates more than a third of all greenhouse gas emissions.
We need to reduce our personal dietary carbon footprint by more than 20% by 2030 according to WWF.
Building a sustainable food system is one of the best ways to reduce our impact on the planet. The question is: how can we change our food habits to save the planet?
Forget low carb, eat low carbon. We've created Floop – the first mobile app that calculates the carbon footprint of your meals and lets you discover how to reduce your climate impact.
Floop App Features
Floop lets you track greenhouse gas emissions (CO₂e) from the food you eat.
We've partnered with a leading CO₂e data provider that uses the Life Cycle Assessment (LCA) tool to calculate and compare the carbon footprint of different ingredients.
You can:
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Calculate & track the climate impact (CO₂e) of ingredients in your own recipes
- Get climate-friendly recipe inspiration
- Create a weekly meal plan
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Discover products from up-and-coming sustainable brands
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Share your recipes and their climate impact to social media
We also feature carefully selected brands, products and services from sustainable partners who encourage a more environmentally-friendly lifestyle.
The first version of Floop is already available to download for iPhone now. Your backing will help us bring Floop to Android.
Who we are
Our team, Kayleigh, Blaze, and Jim, came together at the start of 2021 to start Floop. We were desperate to understand how the food we choose impacts the world around us. We call this the “foodback loop" – maybe you can guess where the name Floop came from...
Together we have a range of experience in sustainability research, app development, and adult learning. We also receive expert advice from a successful agricultural business leader and user experience (UX) researcher.
Our team has already developed the first version of the app, created successful partnerships, and grown our online presence.
We have also been awarded a grant from the Prince’s Trust enabling us to access high-quality Life Cycle Assessment data about your ingredients. This means the climate data of your recipes are reliable and evidence-based.
Next Steps
So far we have:
- Designed and prototyped the Floop app
- Developed the beta version of the app
- Received our first grant
- Tested and conducted user research for the app
- Created a community on social media
- Launched Floop for iPhone on the App Store
Now we need your support to build an Android version and develop new features to make building sustainable food habits easy and accessible to everyone.
These new features, on both iOS and Android, will enable you to:
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Create a user profile to compare your carbon footprint against others
- Save time and reduce food waste with an easy-to-build shopping list
- See nutritional information, like calories, alongside your carbon footprint
- Get sustainable ingredient swap suggestions to reduce your climate impact
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Share your recipe creations in the app to inspire others
- Earn exclusive achievement badges for completing planet-positive challenges
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Track your climate impact in new ways over weeks, months, and eventually, years.
Our Goals
Transparency is really important to our team. Here's how we intend to use your donation to improve Floop. We really appreciate your support.
Milestone 1 - Raise £10,000
Allows us to develop and launch an Android version of the app.
Milestone 2 - Raise £25,000
Allows us to design and develop new and premium features for both iOS and Android listed above.
Milestone 3 - Raise £35,000
Allows us to also build a server-managed recipe system and user data sync capabilities.
But why stop there? If we manage to smash all these targets, then we’ll be able to go even further with our mission to make building sustainable food habits easy.
Why we're doing this
Our global food system is unsustainable. Our planet does not have time to wait for governments or large corporations to adapt. But we realise there is power for immediate change in the hands of consumers.
Every time we eat and buy groceries, we can vote for a more sustainable future. We believe that individuals and SMEs, working together, can influence the demand for greener food systems.
That’s why Floop is more than just an app.
It's a tool that empowers you to make more sustainable choices every day. It’s a community for like-minded people with an interest in sustainability. It’s also a platform for sustainability-focused businesses to share how their products make positive changes for the planet.
Science is at our core, too. We want to make sustainability science and food data accessible to everyone with a smartphone. We’re playing our part to achieve the UN’s 17 Sustainable Development Goals.
How to support us
You can help us by Selecting a Perk and pledging to our Indiegogo campaign.
Help us meet our £35k target so even more people can join the food fight against climate change.
We understand that times are tight at the moment. If you're unable to support us financially but would love to support our mission in other ways, here are some ideas:
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Tell a friend. Share our campaign and story with your network. Message or email this link to friends, family and colleagues or post this link on social media:
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Follow us. Join us on Instagram, LinkedIn and Facebook. You can also sign up for our monthly newsletter with low carbon tips. These are the best ways to stay up to date with everything we’re doing.
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Like and share our posts, especially over the next few months. This will help maximize our reach to sustainably-conscious individuals, like you, and help us reach our crowdfunding milestones.
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Download the app. Give Floop a go and start tracking your carbon footprint now, for free. We love feedback because it helps us make Floop even better. Send us an email with your suggestions.
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Collaborate with us. Love chatting about food and sustainability? We’d love you to join us as a guest blogger or to work together on a podcast.
About our rewards
We want to say a big thanks for helping us grow Floop and joining the food fight against climate change. Read on to discover how we'll reward you for backing us.
Here's a little extra info that explains some conditions to our rewards:
- You will gain priority access to the Android app and additional features after development which will be achieved by this funding.
- You'll receive a voucher code to access Premium Features when they become available.
- Advertising credits can be used on non-consecutive days and as part of separate campaigns. The product/business must meet Floop’s in-house sustainability and ethics criteria.
If you have any questions about our campaign or rewards, you can always get in touch with our team at hello@thefloopapp.com.