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Everyday we are all exposed to thousands
of chemicals in common consumer products which are assumed to be safe until
proven otherwise. And
everyday
we learn more and more about the unforeseen consequences to human health and
the environment that many of these ingredients cause. After
my
own personal cancer scare, I became committed to inventing healthy
alternatives to useful things that touch many people. There is no better
example than flowers.
FLORAL SOIL™ vs CHEMICAL FOAM
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- 100% renewable resources Made from phenol formaldehye
- Free of synthetic chemicals Derived from fossil fuels
- Fossil Fuel Free Not re-usable
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Multiple re-use options Does not naturally biodegrade
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Readily biodegrades/composts More info (see CA Prop 65) organic soil nutrient
INNOVATIVE WASTE-FREE DESIGN
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FEATURES
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Made
from sustainably sourced food grade organic materials
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Naturally
mimics structural and hydration features typical of chemical foams
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Composition
provides trace nutrients for seeds and cuttings
- Foam
like texture readily absorbs water without over saturation
CUT FLOWER DESIGNS
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Structural support
- Hydration
PLANT CUTTINGS
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Soilless PH stable media
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Trace micronutrients
- Natural ability to accumulate and slowly release added fertilizers
SEED PROPAGATION
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Containerless seed propagation
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No messy soil spills
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Lower water requirements during germination process
What We Need
The busiest holiday season for chemical foam use is only a month away. We need your help with equipment upgrades to get to market. Our target is $25,000 but every dollar impacts our manufacturing capability.
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Rewards For Your Support
FOREVER BOTANICAL CUPCAKES™ MADE FOR YOU - $25
Why cupcakes?
Cupcakes are fun! We wanted to create the ulimate
Floral Soil™ experience
and design something that reflects our efforts to produce a truly safe and sustainable alternative to traditional chemical flower foams.
Get creative with your own DIY designs or we will make them for you!
DIY FOREVER BOTANICAL CUPCAKE™ Kits - $15
5X5 FLORAL SOIL™ BOTANICAL CENTERPIECE KITS - $35
RECYCLED PALLET BOX W/30 CUPCAKES -
$75
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For those of you who are inspired to create your own designs, we organized a bulk pack of DIY Floral Soil™ cupcakes.
Get a head start on those holiday gift ideas!
- Includes 30 DIY cupcakes
- A super sturdy recycled pallet box w/handles for transport and next year's garden projects.
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Floral Soil™ partnered with
RETHINK Fabrics to design the perfect t-shirt. They are from 100% post-consumer recycled water bottles (rPET). At least 8 bottles avoid the ocean and landfill everytime a
RETHINK shirt is made.
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A return to simplicy - Symbolizes our innovative approach to design products aligned with the ethical ethos and transparency desired by consumers.
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#letitgrow- Floral Soil™ has been designed for re-use, suitable for plant propagation or as an organic soil nutrient. It won't be wasted in a landfill.
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Wear your Floral Soil™ support in style! Floral Soil™ aprons are great for the kitchen or crafting.
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Black w/3 pockets
- Made from organic cotton and recycled polyester (PET)
The Impact
Floral Soil™ is manufactured 25 minutes North of Seattle, WA. The entire process is done in-house, all our feedstock is supplied by local or Pacific Northwest small businesses. We are the only " green" flower foam alternative in the world.
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With your help, we can make up to 200,000 bricks for the holiday season
- Create new jobs
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200,000 fewer chemical exposures to friends, family and florists
- 200,000 fewer bricks in the landfill
- Over 40,000 lbs of organic soil nutrients introduced into the soil when composted.
- You directly impact our ability to scale production to meet US & Canada demand for 2016
In the Media
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Sustainable Seattle
Fleurty Fleurs Blog
Floral Today Blog
Bonny Doon Garden Company Blog
Testimonials
“I loved my floral arrangement made with Floral Soil™. The
flowers held up very well for nearly two weeks and required very little water
compared to the green foam. The Floral Soil™ was re-used and we now have various
forms of mint, basil, oregano and English cucumbers growing. Each plant
originated in “Floral Soil™” as either a cutting or seed and was transferred to
larger outdoor planters on my deck. It is a real treat to see plants growing
and thriving in something that would have normally thrown away. ”
- Judy S., Bellingham, WA
“I’m really impressed with Floral Soil’s performance and
flexibility. I had a floral arrangement made for my daughter’s baby shower.
After about 10 days, the old flowers were removed and others added to the same
foam. The second arrangement lasted for another 10-12 days. After the two
arrangements had gone, I took cuttings from my fuschia plant and inserted them
into the foam. Root formation was evident about four days later and now they
are starting to bloom. ”
- Robin J.,
Everett, WA
"These Floral Soil™ cupcakes are not only artistic, quirky and creative -
they are a powerful statement of what is possible when you begin with non toxic
and wholly beneficial materials borrowed from nature as your start point of
sustainable product manufacturing."
- Kristen M., Seattle, WA
" A product that can be used and reused for floral design, seed and
cuttings propagation, and then eventual soil enrichment when it is "used
up" would seem to be as good as it can get for real sustainability all
while replacing the currently used petroleum based foams. Being in the floral
industry we can't wait to start using this product. Hope to see it on the
market asap. Yea Mickey Blake!"
- Eric G., Bellingham, WA
Risks & Challenges
Small scale production of Floral Soil™ has been underway for 9 months. The funding we are seeking is to help scale our over-all production capability. These small parts will have minimal impact on our current infrastructure.
No part of the manufacturing process is outsouced. All of our materials excluding the cupcake box are sourced locally or in the Pacific Northwest where we are located. We designed the product, process and the equipment.
The risks are minimal and we have a team in place to begin immediate production if successfully funded.
