Food Heroes
Food systems and human consumption of food are fundamental to advancing the sustainable development of our world and enhancing the livelihood of our communities.
To motivate kids to change diets, we must go beyond this knowledge to emotions. These Food Heroes need to be compellingly designed with the various talents of master storytellers. The Food Heroes curriculum was collaboratively created with world-class experts around the world across multiple disciplines- sustainability, nutrition, medicine, chefs, teachers, gamification experts, regenerative farmers, policy influencers.
Now, we need help to productize and produce the curriculum into a user-friendly format for teachers, educators, and parents. This campaign will fund graphic designers, product designers, teacher testers and a first round of printing of the Food Heroes program.
Food Heroes starts in China, but has quickly gained traction around the world. Our program is in demand in several countries, and we hope to meet this global demand as soon as we can.
The Impact
Today's industrial diets has largely been responsible for our personal, planetary, economic, societal and spiritual challenges. Food education is the single intervention that can help achieve all the 17 Global Goals. Yet most countries lack food education.
The skyrocketing demand for meat and dairy has begun to strain the environment, causing an increase in greenhouse gas emissions and deforestation. Three food groups alone: soy, palm, and cattle, are responsible for 80% of global deforestation, and in China a 35% jump in meat consumption from 1994-2005 resulted in the emission of 230 million more tons of CO2. Processed food and its packaging creates trash which overwhelms oceans, rivers, landfills. Non-local food distribution, uses 4-17 times more fuel and emits 5-17 times more carbon dioxide than local food distribution. Food waste is another massive drain of crops and energy. One-third of the world’s food production is wasted, accounting for 4.4 gigatons of CO2 emissions annually. Our food systems are hurting people's health and hurting the ecosystems.
By mastering JUCCCE's Food Heroes game, kids become "Food Heroes." Food Heroes change the way their communities eat and what foods they buy. By changing the foods kids want their parents to buy for them, the demand for healthy foods shifts the food supply chain towards a more resilient and regenerative agriculture. By changing the way kids share food with others, societies heal in the way they mindfully eat with each other and are grateful for the communities that worked hard to bring the food to their tables. Food Heroes is a food education program and story-driven game with touchpoints in the classroom, at home and online.
What We Need
Funding and donations will enable JUCCCE to produce and distribute Food Heroes' education packs, a year long curriculum for kindergarten, to schools and teachers at a very low cost. Donations will directly go to the following specific projects and project items:
1) Graphic Design of the education packs- we want Food Heroes to pop and for kids to love them!
2) Translation- professional translation and translation edits for Chinese, Maori, Bahasa, Spanish and other top languages around the world.
3) Teacher Training- we need to get teachers onboard and excited about Food Heroes. Donations will fund in person training events, teacher recruitment, and the development of an online training course.
4) Additional Product Design- we hope to surround children at school and at home with the Food Heroes message and lessons. Developing more products, games, and toys, like flashcards, placemats, and table cloths, will help us to reach into the home and educate more families
JUCCCE
Food Heroes is a program of JUCCCE, a NGO and global consultancy, based in Shanghai and working globally.
JUCCCE's innovative partnerships have successfully created societal-scale changes in China since JUCCCE's inception in 2007. JUCCCE is well-recognized for our multi-disciplinary, multi-cultural convening power hosting large multinational China Energy Forums to smaller ideation workshops
We have been leading the conversation around Personal and Planetary Health since 2010. Storytelling for sustainability has been a key focus of our organization's capability building since we started a seminal project to collectively visualize a new China Dream as both prosperous and sustainable. JUCCCE is known for its working across sectors and countries in order to create innovative and impactful solutions through merging different industries, experts, and viewpoints.