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Hi Everyone,
I’m Brian Sanders, and I’m making a feature length documentary called Food Lies. It's the sordid history of our dietary guidelines, the epidemic of chronic disease and obesity that followed, what the new science is telling us humans should actually be eating, and how to eat that food sustainably.
“What should we eat?” There’s so much conflicting information out there, you can even find a website espousing the miracles of an all-twinkie diet. You spend money and willpower trying to make healthy decisions, but you just gain more weight. It seems hopeless
Misinformation and bad science has led us astray over the past 60 years. It wasn’t malicious; it wasn't a government conspiracy; we just got some things wrong. 'Eating fat makes you fat' seemed logical. Cholesterol in food and cholesterol in clogged arteries seemed like an obvious connection. 'Heart healthy grains' was repeated so many times by so many reputable organizations, we just accepted it as fact. The problem is, none of it’s true.
I’ve been a filmmaker since middle school. I’ve also built and sold a tech company, worked as a mechanical engineer, and now, I’ve quit my job to devote the rest of my life to this cause. I’ve researched every conflicting dietary approach and it’s all finally starting to make sense—even some of the vegan arguments. I’ve put this research into practice, and now, at age 35, I’m in the best shape of my life. My vitals and blood work are flawless and I haven’t been sick in 3 years. The same goes for countless family, friends, and millions around the world.
We’re so close to finishing this film, but we need your support. With your contributions, we can shoot the remainder of the documentary, complete post-production, and inform the public about this crucial issue. Please pre-order a copy of the film and check out our great rewards. Thank you for your support.
-Brian
The Story
This film will cover much more than what's depicted in the trailer. Highlights will include:
- How we misunderstood nutrition and spread the wrong information
- The resulting epidemic of chronic disease and obesity
- Lies, myths, and propaganda
- What humans are supposed to eat
- The unifying theory of nutrition
- Tons of graphics to explain things easily
- How to source these foods both ethically and sustainably
- Multiple narrative storylines
- And a lot more!
This film will be handy for:
- Someone who’s confused by continuously conflicting headlines on what’s supposedly healthy.
- Your vegan coworker who not-so-subtly accuses you of killing yourself and the planet every time you have meat for lunch.
- Someone with chronic disease or family history of one and wants to learn how diet can help treat, prevent, or reverse it.
- Your aunt who doesn't know anything about nutrition and wants a tight 90-minute audio-visual presentation of all the info.
- You to send to someone as a recap of everything you’ve been trying to tell them for the past 3 years.
- Someone who lost their roommate—and their roommate’s Netflix subscription—so they have nothing to watch.
- Sharp people who already know this stuff, eat this way, and want to expand their knowledge base.
Find out more about the film at FoodLies.org <-----
Our Status
We've already shot half of the film!
We won't accept money from any outside interests, food companies, or organizations. We aren't even accepting money from traditional production companies. We know they will take some creative control and influence the final product.
In other words, we're doing this all on our own—and with the help of generous contributors like you!
We still need your support to help shoot the remaining interviews with these great experts:
- Professor Tim Noakes
- Mark Sisson
- Nina Teicholz
- Dom D'Agostino
- And more!
We’d like to thank Nina, Mark, Prof. Noakes, and Dr. Eenfeldt at DietDoctor.com for allowing us to use their footage for our trailer.
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We filmed with Gary Taubes when he was visiting Santa Monica. We also shot with Dr. Ted Naiman and Denise Minger in Seattle. Everyone has been so amazingly generous with their time and resources!
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Above is an interview with Dr. Shawn Baker who was in LA to do Joe Rogan’s podcast.
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The simple answer is - this is my life.
I've truly gone all-in on this "movement." I've left the world of well-paying, stable jobs behind, and jumped into this fully. I'm excited where it's going to take me.
I also live by these principles and have achieved optimum health. I recently got a full physical and cholesterol panel and am (in the doctor's words) "in perfect health." My cholesterol and other markers show I am totally free of all indicators of heart disease, diabetes, or any metabolic disease.
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I also am the host of the Peak Human Podcast which initially is a 13-part free course on nutrition. I've interviewed 12 of the top experts in their field to explain (much of) this confusing and conflicting information in one series.
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To me, this is more than just a film, this is my life's work. I've committed to continue on after the film is completed to contribute to the health of our world in areas such as:
- working with doctors to create health plans that prevent and reverse chronic disease instead of just masking the symptoms
- reduce our reliance on industrial agriculture
- continuing to research, promote, and support accurate, unbiased information on health
Our Team
Brian Sanders
Director/Producer
You’ve heard enough about me by now.
Jay Hanamura
Director of Photography
Jay is a Director/Writer/DP/Editor living in Honolulu. Having recently been awarded with Hawaii’s Young Ad Person of the Year Award, Jay’s mother feels compelled more than ever to tell strangers that her son is a prodigy.
When not referring to himself in the third person or impressing people with his humbling humility, he can be found surfing, hiking, cooking meat/veggies, traveling, and pulling all-nighters to make brands come to life.
Peter Estermann
Writer
Peter is a Screenwriter and Copywriter who has worked for some of the most prestigious advertising agencies in Los Angeles, New York, and Seattle. In his spare time, he reads books on nutrition, evolution, and psychology and attempts to engage in civil online debates, which he always regrets.
Although Peter loves espousing the benefits of ancestral diets, his wallet loves the low demand for organ meats, and he's felt conflicted about this project from the start.
Joe Monte
Editor/Cinematographer
Joe is too young and too fit to be concerned with nutrition, but is down for the cause nonetheless. His editing skills are wise beyond their years.
We couldn't have a more dedicated team - each one of us is so passionate about spreading the correct information about nutrition. We live and breath this daily!
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Above we see Brian, Jay, and Peter in Hawaii where they grew up together and on a recent trip to Tokyo. Side note: instead of encountering a bunch of rice and noodles in Japan, we found a huge focus on fatty meat, seafood, and vegetables.
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We need you to finish the film! So far we've squeezed by on our personal dime. I've basically gone broke making this film. I believe in it so much, I'm ok with this. We do need your help to finish it, however. We still have to:
- Travel and shoot 5 more expert interviews
- Travel and shoot a special feature on sustainability
- Shoot multiple narrative storylines
- Editing & graphics - we want this to look great
- Sound & color
- All other post production
- Legal costs
- It's getting boring to list all this...
Our initial goal of $60,000 is just to get this process in motion. Once we get this, we can be sure we can move forward and raise the rest of the funds needed to make this a top quality film.
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We have so many great rewards we're offering in exchange for your support!
Copy of the Film
Pre-ordering a copy of the film is the easiest way to support it's creation. You'll be the first to receive a digital download in high quality 4K.
Copy of the Film w/ Extra Features
You'll get the film along with the bonus and behind the scenes content. We have so much content already, there's no way it can all make the final cut. This exclusive content will not be available elsewhere.
Private Slack Group
Anyone contributing $50 or more will receive an invite to the private Food Lies Slack group where you can interact with fellow supporters and the filmmakers. Special content will be released there as the film is being made.
What is Slack?
Signed Movie Poster
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Receive a high quality print of the official movie poster signed by Brian. Printed on semi-gloss paper at 18" x 24".
Real Foods Limited Edition Coin
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This coin symbolizes your commitment to a "Sapien Diet" - one which focuses on nutrient density, embraces healthy fats, and is free of sugar, refined grains, and vegetable/seed oils.
Sapien Victus - Human Nourishment. What Homo Sapiens are meant to eat. Victus means sustenance, nourishment, means of living, food.
Cibus Est Medicina - Food is Medicine. Our ancestors new this - it's sad that we ever forgot this.
Personalize this with your name and month/year you began eating this way. You can also upgrade to a velvet case to display this special coin.
This unique coin will never be sold outside of this crowdfunding campaign. Get this limited edition collector’s item today!
Butcher Box
The kind people at Butcher Box are supporting us in creating this film. They are offering discounts on their grass-fed meat delivery service. It’s one of the best and most affordable ways for anyone to get the healthiest meat possible. Now that we know meat is good for our health, let’s get the good stuff!
Bonus: Get $10 off and FREE bacon for life (on any order) by using the code FOODLIES at checkout at ButcherBox.com
Thrive Market
Thrive Market is also helping us raise funds for this film by contributing 5 five-year free memberships to their online market. Each one is a $300 value! It’s a great way to buy products that are truly healthy at a good price.
Give Input on the Film’s Direction
I want to hear from people who are knowledgeable and passionate about this topic. I’ll be available for a 45-minute phone call where we can discuss your ideas for what the film should cover.
Lunch with the Filmmaker
This goes a step beyond just a phone call - let’s meet in person! Let’s schedule an extended lunch in the LA area and discuss anything and everything to do with nutrition and the film. I can’t wait to meet and hear from you!
Share a Steak with Dr. Shawn Baker
The doc has been kind enough to lend some of his much-valued steak-eating time to a lucky contributor. This would take place in the LA area ideally in late July.
