As a boutique retailer of bath & beauty products, Zen Peaces combines a blend of tradition and technology to develop the finest lines of products in the natural beauty industry. Leah Milam has a strong focus on growing our category of safe, natural, earth-friendly products and have helped bring a number of natural and organic certified soaps and bath product brands to the marketplace.
We need to be product ready for mass marketing. Our business will continue to grow and receive more success in 2013-2014. The natural bath & beauty industry is poised in maintaining its popularity, especially in major cities. Through new marketing techniques, advancement in products, and e-commerce, our business will develop higher sales.
Business Model
Zen Peaces promotes a healthy lifestyle focus. We target a demographic of health-seekers, which has stimulated the consistent growth of natural and organic products. We distribute Soaps, Crème’s, Lotion, Travel Packs, and Body Scrub that consumers can trust and depend on stable results throughout their usage.
All Natural Products
WHIPPEE CRÈME, is made from shea butter and apricot oil.
WHIPPEE CRÈME has many healing properties and has a reputation of moisturizing, healing, fading blemishes, and soothing the skin.
The formation of our organic, handmade soap was a significant step in refining and testing a homeopathic formula used for cleansing the skin, but also for absorbing all the impurities.
There are numerous benefits of choosing organic, natural handmade soap, including the fact that natural soaps don't use harsh chemicals or potentially carcinogenic additives.
Instead, they use gourmet, food-grade, certified organic oils, wild-harvested plant butters, and botanical powders or clays that leave skin feeling silky smooth.
Marketing
We will continue to focus on a chemical free product line, customizable options; and accessibility through three distributions channels: e-commerce, health shops, and select retail outlets. Our advertise quality entails: Advertising high end customer service, Offer gift certificates and rewards programs through on-line purchasing, Keep prices low, but maintain high profit margins, and Market by word of mouth via social media.
Making an Impact
Zen Peaces' brand is a combination of unique, all natural, eco-friendly products, outstanding web site interface, and its interaction with customers. Supermarket Chains and local drugstores are not focused on all natural, bath soaps and there is a lack of body/hair crèmes in the marketplace. Zen Peaces would like to pioneer this niche through vertical markets. Unlike mainstream bath and shower products, Zen Peaces Soaps absorbs into the skin -- cutting down on the consumer constantly applying lotion all day long.
Distribution through e-commerce and a network of health shops keeps price points for natural skin care at an extremely competitive balance with larger manufacturer’s looking to impact the market. Zen Peaces Soaps are not mass produced, rather hand made for ultimate body care. By providing customers with natural beauty products, the company builds relationships of trust and satisfaction. Customers will come to depend on the unique services and fulfilling environment. Additionally, Zen Peaces possesses the necessary skills to produce the high quality products and services that are needed in this market. The establishment of the previously mentioned work processes that will ensure greater service will strengthen the contacts that promote word of mouth marketing and networking.
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