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JOEY the Label

Launching our BASEline - Stunning Silk Essentials at sensational prices.

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JOEY the Label

JOEY the Label

JOEY the Label

JOEY the Label

JOEY the Label

Launching our BASEline - Stunning Silk Essentials at sensational prices.

Launching our BASEline - Stunning Silk Essentials at sensational prices.

Launching our BASEline - Stunning Silk Essentials at sensational prices.

Launching our BASEline - Stunning Silk Essentials at sensational prices.

Jo Trotter
Jo Trotter
Jo Trotter
Jo Trotter
1 Campaign |
Melbourne, Australia
$4,573 USD $4,573 USD 65 backers
90% of $5,056 Flexible Goal Flexible Goal
Prototype
The project team has a working demo, not the final product. Their ability to begin production may be affected by product development or financial challenges.
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Overview
Hi my name is Jo INTRODUCING.... The 'BASEline' Collection. The Baseline is the foundation for my entire range - The Mainline. THE MAINline will consist of stunning embellished, sequinned, beaded and textured garments which work back with the BASEline perfectly. By purchasing any of the garments from the BASEline, not only will you receive beautiful 100% Silk Essentials at 40% off (or more), you will be a part of me achieving my dream. Joey x

Hi my name is Jo

To my close friends and family I'm known as 'Joey' - hence the name of my label.  For me this represents all the best things in my life - the people I love!  

'JOEY the Label' encompasses beautiful fabrics,  rich textures and embellishments. Working back with  timeless items like my classic Silk Slip Dress or Camisole Top...

    

 

I'm launching a small collection of pure silk essential items I've named the 'BASEline'.   

Items for every woman's wardrobe.  Available here on Indiegogo for 21 days!   At 40% or more off the retail price.  

The profits from this range will go towards funding my whole range which I intend to sell online and via selected boutiques in the future.

By purchasing an item from the 'JOEY the Label' BASEline collection you will be an integral part of fulfilling my life long dream.  MOST OF ALL you'll have a gorgeous item for your wardrobe.

 

Introducing THE BASEline.......

 

1.  ​Kitty Cat Choker

This Black Velvet Choker is finished with either Gold or Silver Beads.  It can be Tied in a Bow at the front for a classic French feel i.e. Michelle Williams at the Golden Globes this year. Or tie it at the back for an edgier look.

Available in BLACK only with either Gold or Silver Metallic Beads.  

Price: $15 AUD

 

The JOEY Cami

The Camisole Top is the ultimate item for every woman’s wardrobe.  

It can be paired back with anything from denim to an evening skirt.  Perfect in any occasion, it’s the ‘Go To’ garment above all!

FABRIC:  100% Pure Silk

SIZES: 8 - 14 Australian - see chart below

FEATURES:  Adjustable straps and can be worn with a Bra underneath -  achieving lovely proportion with no unsightly back straps.

PRICE: $69 AUD  Normal Retail $129

 

 

The JOEY Slip Dress

I believe every woman needs a Slip Dress!  

Whether its sashaying around the house barefoot or putting on your fave heels and a fab Jacket for Dinner this is the one.

Layer it up with Boots, Cardi and Jacket in Winter.  

Wear it Simple and elegant with a Heels.   Make it your own style..... Classic, Boho or Grungy - the list is endless.  

FABRIC:  100% Pure Silk

SIZES: 8 - 14 Australian - see chart below

FEATURES:  Adjustable straps and can be worn with a Bra underneath.  Our slip dress has a slight dip at the back hemline giving the appearance of longer looking legs.  Gotta Love that!  

PRICE: $99 AUD  Normal Retail $199

 

 

The Cutaway Top

This is a favourite of mine.  It has a floaty appearance that elegantly hides problem areas. 

The Cutaway top is flattering and extremely versatile. Pair it back with a sassy skirt, jeans, palazzo pants or shorts.  This top makes everything look good.  The drape of the Silk is so luxurious - you will Love it!

FABRIC:  100% Pure Silk

SIZES:  Small, Medium and Large   -  see chart below.                                                                                                                                 (S = 8 to 10,   M = 10 to 12,   L = 12 to 14 - Australian Sizes) 

FEATURES:   The Cutaway top has an adjustable neck tie and can be worn with either a strapless bra, a cross over bra or no bra at all.

PRICE: $79 AUD  Normal Retail $139 AUD

 

The Cutaway Dress

The big sister to the Cutaway Top.

It’s floaty, luxurious and so flattering. 

You can make it bohemian with boots and loads of jewellery OR wear it simply - as is - with a sequinned jacket over the top for an evening out. 

FABRIC:  100% Pure Silk

SIZES:  Small, Medium and Large - see chart below.                                                                                                                                   (S = 8 to 10,   M = 10 to 12,   L = 12 to 14 - Australian Sizes)

FEATURES:   The Cutaway Dress features side pockets.  It has an adjustable neck tie and can be worn with a strapless bra, a cross over bra or no bra at all.

PRICE: $129 AUD  Normal Retail $249 AUD

 

SIZING

 

To purchase any of these beautiful items just head over to the perks and click on whatever your heart desires.

And remember the profits from the BASEline will go towards funding the 'Main line'  - your purchase supports me getting my full range off the ground and into the world.

Thank you!

My Thanks...

I want to Thank and Hug a number of awesome people in particular,  who have been so giving of their Time, Experience, Skill set and Support.  Thank you all so much......

Amanda Reynolds - Graphics, Website

Campbell Knott - Photographer

Jemima Knott - Muse / Model

Rache Knott - Producer

Ben Eriksen - Camerman, Director, Editor, Video.

Esther Hawkins - Wordsmith.

Amanda Peppard - Video Coach, Sister

Becca Hetrel - Style Guru

Katy Reid - Fellow Crowd funder.

I'sha Kousar - Accessories, Props and fellow dreamer making it happen.

And to all the awesome people who have shown so much support on Social Media and Email - Thank YOU all.  

Joey

Xxxxxxxxxxxxxx

 

 

 

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featured

The Ultimate DUO

Currency Conversion $107 USD
$169 AUD
ONLY $169 for the two! NORMAL RRP $328 The Joey Cami and The Joey Slip are the must have luxury items. 100% Pure Silk Bundle Up the Best Sellers! Pay for only one post pac and save yourself a few dollars.
Included Items
  • The JOEY Camisole and Slip DUO
Estimated Shipping
May 2017
12 claimed
Ships worldwide.

The Kitty Cat Choker

Currency Conversion $9 USD
$15 AUD
This Black Velvet Choker is finished with either Gold or Silver Beads. It can be Tied in a Bow at the front for a classic French feel OR tie it at the back for an edgier look.
Included Items
  • Metallic Bead Colour
Estimated Shipping
April 2017
6 claimed
Ships worldwide.

The JOEY Cami Top

Currency Conversion $44 USD
$69 AUD
RRP $129 The Silk Camisole Top is the ultimate item for every woman’s wardrobe.   It can be paired back with anything from denim to an evening skirt.  Perfect under jackets it is the stylish ‘Go To’ item you can wear with nearly anything. Best of all you can pop a Bra underneath it.
Included Items
  • Fabric Colour
  • Australian Size (see chart)
Estimated Shipping
May 2017
22 claimed
Ships worldwide.

The Cutaway Top

Currency Conversion $50 USD
$79 AUD
RRP $139 This is a favourite of mine.  It has a floaty appearance that elegantly hides problem areas.  The Cutaway top is flattering and extremely versatile. Pair it back with a sassy skirt, skinny jeans, palazzo pants, cut off shorts - whatever - this top makes everything look good.  The drape of the Silk is so luxurious - you will Love it!
Included Items
  • Fabric Colour
  • Size
Estimated Shipping
May 2017
4 claimed
Ships worldwide.

The JOEY Slip Dress

Currency Conversion $63 USD
$99 AUD
RRP $199 Every woman needs a Silk Slip Dress!   Whether it's sashaying around the house barefoot or putting on your fave heels and a fab Jacket for Dinner this is the one. Layer it up with Boots, Cardi and Jacket in Winter.   Wear it Simple and elegant.   Make it your own style..... Classic, Boho or Grungy - the list is endless.
Included Items
  • Fabric Colour
  • Australian Size (see chart)
Estimated Shipping
May 2017
8 claimed
Ships worldwide.

The Cutaway Dress

Currency Conversion $82 USD
$129 AUD
RRP $249 The big sister to the Cutaway Top. This Dress is floaty, luxurious and so flattering.  You can make it bohemian with boots and loads of jewellery OR wear it simply - as is - with a sequinned jacket over the top for an evening out.  NOTE: We will try to deliver all styles by end April if possible.
Included Items
  • Fabric Colour
  • Size
Estimated Shipping
May 2017
3 claimed
Ships worldwide.

The 'CUTAWAY' Duo

Currency Conversion $126 USD
$200 AUD
ONLY $200 Normal Retail $388 The CUTAWAY Top and Dress In 100% pure silk. Floaty, Luxurious and so flattering. Extremely versatile, you can style them in so many ways. If you're anything like me you won't know what you did without them!
Included Items
  • The Cutaway Top and Dress
Estimated Shipping
May 2017
4 claimed
Ships worldwide.
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