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JUST EAT

A documentary that asks why the deadliest mental illness is the most ignored.

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JUST EAT

JUST EAT

JUST EAT

JUST EAT

JUST EAT

A documentary that asks why the deadliest mental illness is the most ignored.

A documentary that asks why the deadliest mental illness is the most ignored.

A documentary that asks why the deadliest mental illness is the most ignored.

A documentary that asks why the deadliest mental illness is the most ignored.

Laura Dyan Kezman
Laura Dyan Kezman
Laura Dyan Kezman
Laura Dyan Kezman
1 Campaign |
Washington, United States
$18,480 USD 203 backers
36% of $50,000 Flexible Goal Flexible Goal

Just Eat  is a documentary that follows the deadliest, least funded, and most ignored mental illness in America. Eating disorders wreak havoc on millions of Americans every year, yet the misconceptions of the disease continue to hinder research progress, treatment access, and keep medical professionals uninformed.

The film enters the world of two individuals fighting a war in their minds and bodies. Through the personal stories of those living with their disease, we learn of the hope that treatment provides, as well as the difficulty in obtaining proper care.

Deconstructing the myths around eating disorders helps bring reality closer. 

The truth is eating disorders affect both men and women. For females of African-American, Asian-American, Hispanic, and White descent, the overall prevalence of eating disorders is equal. Taking the focus off stereotypes and turning it towards the facts will create the awareness necessary to tackle this epidemic.

Anorexics are likely to die at a rate of 18x their peers if they are diagnosed in their 20’s, making it by far the most deadly mental illness. Over 4% of all Americans will have an eating disorder in their lifetime. 

We know that this is a high rate of incidence, yet why in 2011 did the National Institute of Health spend $84 per afflicted individual with schizophrenia compared with only $0.93 per afflicted with eating disorders?

Just Eat will face the facts and ask the questions: Why is the deadliest mental illness the least funded and the most ignored?

This film started four years ago, approximately three days after I mustered up the courage to Google “anorexia” for the first time. I had been diagnosed with the illness four years prior, but the name alone carried with it the secrecy and fear that clouded my ability to see the societal significance of my story. I had no idea I was one of millions. Or that getting proper help is hard for nearly everyone with an eating disorder. Or that there are people actively trying to change all of that at the federal level, driven by their own brushes with death or loss of loved ones.

The fear turned into a responsibility I couldn’t walk away from as the magnitude of this story unfolded. Why was no one talking about this?

I no longer viewed my experience with anorexia as a traumatizing experience from my past, but as a filmmaker with an important story to tell.

By replacing the ill-informed idea that eating disorders exist solely on the covers of fashion magazines with the pressing issues of insurance denials and federal oversight, the way we talk about them will change. No other film has done this.

My story is no longer about me. It is merely one of countless instances demanding representation.

Just Eat  illuminates a story untold. Pioneers in the field of eating disorder research tell us what the science says, including the link between brain and behavior using genetics and brain imaging. One of the few lawyers in the country who exclusively takes on eating disorder cases tells us of the battle against the insurance companies that deny treatment coverage. The Director of the National Institute for Mental Health and members of Congress discuss how eating disorders rank on a federal level, while we see hundreds of individuals from across the country lobby on Capitol Hill every six months for a change in policy.

Our notable panel of experts tell us why the story is important, but the main characters of this film are the ones living  this story. This is what we still need to film. The audience will enter the mind of someone fighting their disease, while following their external fight for treatment, support, and recognition in spite of stereotypes. 


This film has been entirely independently funded up to this point. A wealth of talented, generous, and passionate friends have made this film what it is right now, but in order to resume filming at the standard of quality it needs we need your support.

Your money will help take us through the last few months of shooting. Travel expenses, gear rentals, talented people to operate that gear, not to mention random necessities like batteries, hard drives, fanny packs, etc.

Here’s how our costs break down:


You, my friends, get some seriously cool stuff for donating. Check out just a few of our featured perks below.
Not pictured: The satisfaction that comes from donating and our deep gratitude.

There has been no other film that addresses eating disorders in this way. We all have a chance at contributing to something pretty great: A new conversation about eating disorders and about those who have them.

Being honest, open, and pragmatic about them lessens the power they have over those they control, and puts an end to the hushed stigmatization that prevents people from getting the life-saving help they need.

That’s what this film will do. It opens the door for new discourse. It opens the door for change. We invite you to be a part of that.

Once the film is [gasp!] completed, we will take this conversation to the public by entering it into various film festivals and a coordinated tour of US college campuses.

We really believe this is just the beginning.

Laura has worked in the journalism and film production world for over six years. She brings a firm commitment to journalistic integrity and as much objectivity is allowed of her. She served as co-producer and lead writer on the feature documentary Out of Respect in 2009, has since gone on to work for Al Jazeera English, Discovery, NBC, and National Geographic, and is a producer of The Myken Project documentary, currently in production. This is her first feature film.


Documentaries are unpredictable by nature. You often cannot control the circumstances any better than you can control the lives you are documenting.

Realistic challenges include the likelihood of needing more funding later in the production process. This campaign will without doubt kickstart us into our final filming phase, which will take us one step closer to the film’s completion.

One primary challenge we are facing is the subject nature itself. The individuals we are following, currently battling their eating disorder, will have a support system in place during the filming process. We will be keenly cautious of any negative effect the camera may have on their well-being, while at the same time prepare ourselves to show the rawness of their mental state.

One thing we are certain of: The film will be completed. No matter what.

We are prepared to raise the additional funds necessary once we enter the post-production and distribution phases, and will be sure to keep our backers updated every step of the way.


We completely understand that making a monetary donation may not be an option for some people. THAT'S OKAY. You can very much still be a part of this process and support Just Eat by sharing it to anyone and everyone who will listen. 

Facebook. Twitter. Tumblr. Tinder (maybe?). Google+. The water cooler. 

In fact, IndieGoGo makes this very easy with their share tools!


If you or someone you know is struggling with an eating disorder, here are a list of very helpful websites:

National Eating Disorders Association (www.nationaleatingdisorders.org)

Men Get EDs Too (www.mengetedstoo.co.uk)

Binge Eating Disorder Association (www.bingeeatingdisorder.com)

NEDA Helpline:  800-931-2237







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Choose your Perk

Find your name!

$5 USD
As a sincere THANK YOU for your support, your name will be etched INTO the final version of film’s title graphic, seen on all promotional materials. A collection of every single person whose dollars made this film happen.
11 claimed

#socialmedialove

$10 USD
Not only will your name be included in the title graphic, but we will publicly profess our gratitude to you on both Twitter and Facebook. #thankyou
21 claimed

Stream JUST EAT

$30 USD
Title graphic and social media recognition, plus a digital version of the film. Streamable on any device.
Estimated Shipping
May 2016
32 claimed

Movie and Music

$40 USD
All above perks plus a separate digital download of the film’s soundtrack. Never underestimate the power of good music choices; secure your earbuds and leave the jams to us.
Estimated Shipping
May 2016
2 claimed

*EARLY BIRD SPECIAL* DVD!

$45 USD
Everything listed above PLUS a DVD of the film. Hot off the burners, shipped to you as soon as the film is released.
Estimated Shipping
May 2016
15 out of 25 of claimed

Signature

$50 USD
All previous perks plus a DVD copy of the film, signed by Laura. NOTE: She has above-average penmanship and loves using Sharpees.
Estimated Shipping
May 2016
19 claimed

Snail Mail

$75 USD
Let’s give the postal service some business! Everything listed above PLUS a personalized Just Eat postcard with an update from one of our shoots. Location of origin will be a surprise.
0 claimed

On the Wire

$90 USD
All previous perks, plus a signed copy of Jenn Friedman’s powerful memoir, “Eating Disorders on the Wire: Music and Metaphor as Pathways to Recovery”. Jenn chronicles the journey of recovery from her eating disorder through the healing power of metaphor. LIMITED TO THIS REWARD.
0 claimed

Silver Screen Package

$100 USD
To signify your conversation-starting, change-making generosity, your name will appear in the credits, in a special section acknowledging all of our IndieGoGo backers at this level and above. You will receive all previous perks PLUS a Just Eat tote bag AND t-shirt with the film’s logo. T-SHIRT LIMITED TO THIS REWARD.
13 claimed

THINK

$120 USD
Just Eat is proudly partnering with THINK, a new line of women’s fitness apparel designed to promote positive thinking, empowerment, and a healthy lifestyle (www.thinkallways.com). Choose from three tank designs: THINK courage, THINK hope, or THINK strength, with your choice of pink, black, or grey. Oh, and you get all previous rewards as well! ONLY 25 AVAILABLE. LIMITED TO THIS REWARD.
13 out of 25 of claimed

SOCK IT TO ED

$150 USD
Just Eat is joining forces with SOCKIT to ED, a global effort to raise eating disorder awareness. If you want to SOCK IT TO ED, enjoy a cozy custom pair of socks with our logo, take a photo of you wearing them, post it on social media tagging @justeatmovie and using #sockittoed. All previous perks included! LIMITED TO THIS REWARD.
6 claimed

Put a Name to the Statistics

$200 USD
We will be devoting a special section in the credits to commemorating those who have loved ones struggling with eating disorders, or those who have lost loved ones to an eating disorder. Let’s put names to the statistics. All previous rewards included.
1 claimed

Message in a Bottle

$250 USD
Honor a lost communication art. We will send you an empty bottle with stationary and the address of a fellow campaign backer. You send a letter explaining why this issue is important to you (anonymously if you choose). Share your story and support others. You will also receive a signed DVD copy of the film! LIMITED TO THIS REWARD.
0 claimed

The Importance of Dance Breaks

$350 USD
Want to know more about the filmmaking process, or about the film itself? Hang out with Laura on Skype for an hour. She will tell you everything you’ve ever needed to know about the glamorous lifestyle of an independent film producer, including the luxury of wearing spandex in the middle of the day and the importance of frequent dance breaks to late 90s hip-hop. All previous perks included PLUS receive regular behind-the-scenes updates of the film’s progress. ONLY 10 AVAILABLE.
2 out of 10 of claimed

With the support of: YOU

$500 USD
All previous rewards, PLUS regular behind-the-scenes updates of the film’s progress, AND your name will appear on a separate “With the support of” title card at the end of the film, before the IndieGoGo backers card. LIMITED TO ONLY 15 CONTRIBUTORS.
4 out of 15 of claimed

Dinner with the Director

$750 USD
As a thank you for your generous gift, Laura and another member of the film crew will take you and one guest to dinner in Washington, D.C., New York, Chicago, or Milwaukee. You will also receive the t-shirt, tote bag, and signed DVD copy of the film! ONLY 5 AVAILABLE.
0 out of 5 of claimed

Thanks from the Edit Bay

$1,000 USD
Join an exclusive Google Hangout with Laura, the producers, and the editor during the film’s editing phase! Hear how the film is coming together directly from the edit bay. Receive all previous perks PLUS your name will appear under the “Special thanks to” section of the credits, which will appear before the “With the support of” title card. THANK YOU.
2 claimed

Red Carpet

$1,500 USD
Tickets to the film premiere! Receive all previous perks plus two VIP tickets to the film’s premiere screening in DC, New York, Chicago, or LA! You will be publicly welcomed in Laura’s opening speech. Pick a location that is closest to you, put on your fancy shoes, and join us on the red carpet. All previous perks included. Travel/Accommodations NOT included.
0 claimed

Laura and Liza

$2,000 USD
Host your own screening of the film! Laura will come to you for a special screening at your home, organization, school, etc. It gets better. This is in addition to a live performance by musician/songwriter LIZA DAY, who is featured on the film’s soundtrack. These two delightful ladies will make for a highly entertaining evening. This includes 10 copies of the DVD to give as gifts! LIMITED TO THIS REWARD.
1 claimed

Associate Producer

$5,000 USD
Thank you, ASSOCIATE PRODUCER. You will be listed as an Associate Producer in the film’s credits! Your responsibility includes watching an exclusive rough cut of the film and providing us with feedback, and giving Laura and the rest of the team high fives on the red carpet of the film’s premiere, for which you will receive two VIP tickets. Additionally, you (or your company / organization logo) will appear at the beginning of the credits, plus all previous perks.
0 claimed

Executive Producer

$10,000 USD
A most sincere thank you in the form of being listed in a special EXECUTIVE PRODUCER section of the credits. You (or your company / organization logo) will prominently appear in the beginning of the film. Please enjoy all previously listed rewards, ten-fold. 10 tote bags, 10 t-shirts, and 10 signed copies of the DVD to give as gifts. This is in addition to watching the film’s rough cut and two VIP tickets to the film’s premiere.
0 claimed
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