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Keep Girls Confident: Dragonwing Sports Bra & Cami

Keep Girls Confident with Dragonwing girlgear Sports Bra and Racerback Cami

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Keep Girls Confident: Dragonwing Sports Bra & Cami

Keep Girls Confident: Dragonwing Sports Bra & Cami

Keep Girls Confident: Dragonwing Sports Bra & Cami

Keep Girls Confident: Dragonwing Sports Bra & Cami

Keep Girls Confident: Dragonwing Sports Bra & Cami

Keep Girls Confident with Dragonwing girlgear Sports Bra and Racerback Cami

Keep Girls Confident with Dragonwing girlgear Sports Bra and Racerback Cami

Keep Girls Confident with Dragonwing girlgear Sports Bra and Racerback Cami

Keep Girls Confident with Dragonwing girlgear Sports Bra and Racerback Cami

MaryAnne Gucciardi
MaryAnne Gucciardi
MaryAnne Gucciardi
MaryAnne Gucciardi
1 Campaign |
Chapel Hill, NC, United States
$20,680 USD by 298 backers
$20,603 USD by 294 backers on Dec 18, 2016 with another platform
Prototype
The project team has a working demo, not the final product. Their ability to begin production may be affected by product development or financial challenges.
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Concept Prototype Production Shipping
Overview
When my daughter was a pre-teen, she was a serious athlete in need of performance wear. We shopped in the boys’ department sending the subliminal message that athletic girls were less than feminine. Clothes in the girls’ departments were “fashion” and not meant for seriously active girls. Women’s athletic wear didn’t fit correctly and wasn’t age-appropriate. Shopping trips were awkward especially for bras and support tops – and I didn’t want this to be a barrier to sports.

The Racerback Sports Cami and Extended Sizes for The Racer Seamless Sports Bra grew from my dream to provide girls with outstanding base-layer for sports and school. When my daughter was a pre-teen, she was a serious athlete in need of performance wear. We were forced to shop in the boys’ department sending the subliminal message that athletic girls were less than feminine. Clothes in the girls’ departments were all “fashion” and made of lower quality fabrics, not meant for seriously active girls. Women’s athletic wear didn’t fit correctly or worse –it wasn’t age-appropriate. Shopping trips were awkward especially for bras and support tops – and I didn’t want this to be a barrier to sports. When other mothers shared similar frustrations, I knew I had to do something to make a difference.

The solution was Dragonwing girlgear, a line of sports tops, bras and other essential every day underwear that can be worn under a sports uniform or day clothes. As our business grew, customers told us they wanted a sports cami with our beautifuI high performance fabric but with more mesh for coolness and breath-ability, more support and thin pads to hide anything embarrassing. At the same time, we saw a growing number of studies documenting that breast development was becoming a barrier to sports for adolescent girls.  So we started developing two new products to solve these problems.

The Racerback Sports Cami uses beautiful, anti-microbial, wicking, UV50 Italian fabric with a large silver infused mesh panel in the back -- so it is breathable and cool, even on the hottest day. We use Italian fabric because it will perform to the high standard our girls play and is used for many elite sports, including cycling triathlon and running.  The quality and hand feel is amazing.  

We made adjustable straps --and a modified racer style for extra support. There are thin removable pads so you have the choice to use/not use them and the ability to remove the pads to wash them separately. The cami’s built-in silver infused mesh shelf bra provides coverage where developing figures need it most. No slipping straps. A fit that’s snug. But not tight.  The perfect athletic cami for sports and school.

The Racer Seamless Sports Bra is our number one selling product. We are seeing and hearing from our customers that we need more sizes to accommodate more girl shapes from AA to DD and more. So we've interviewed girls and moms, measured and tested different variations to expand our size range - and we think we have the perfect fit. The Racer Seamless Sports Bra is double layered to prevent chafing, longer so you won't feel exposed, wicking, antimicrobial and super soft because of the fine high quality yarns we are using. The Racer Seamless Sports Bra will meet the needs of many active girls who want a high performance bra that is made for their figure. 

Beth --"AWESOME". We decided to try these for my active 11 year-old daughter. It is more expensive than other products but the quality, fit, and soft material are worth the money. After the first two weeks of wear, my daughter asked me to buy more and the other less expensive bras haven't been used since. This is a superior product and worth the price! Thanks for adding the all white and all black as options!"

Rose -- "PERFECT GIRLS BRA "My husband purchased the racer back sports bra as a gift for our daughter who is very athletic. She wore the bra for the first time and as she was taking it off at the end of the day, she said, "I forgot I was wearing a bra, this is so comfortable." I am so happy to hear that she loves it. I am ordering more in different styles and colors. Thank you!  

LucyC -- "EXCELLENT AND WELL WORTH THE COST FOR A GOOD QUALITY SPORTS BRA . I am 17, about 103 pounds and I got the medium sports bra and it feels great. It provides a lot of support along with excellent comfort and a very soft and breathable material. 10/10.   I would get another one! "

Micaela --"PERFECT FOR RUNNING!  This product is one of the best sports bras I've owned! It is super comfortable and soft, and provides just the right amount of support. As a competitive runner, I've tried a lot of different sports bras, but the Racer is definitely one of my favorites!  

Wendy  --"GREAT QUALITY, COMFORT . My 15 y/o daughter loves these, she's been begging for some more! They're very soft and comfortable and the fit is great. Much better than anything you can find at a big box sporting goods store." 

Getting the right size is so important to playing comfortably, with confidence and without underwear malfunction.  This video gives instructions on how to measure for a perfect fit.

A survey will be sent out to help you with sizing information.  You can view our size chart here.
 
 Recent press about the issues of girls and sports participation:
 

Jan Hoffman-Breast and Body Changes are Driving Teen Girls Out of Sports, May 2, 2016 New York Times

Rima Himelstein, M.D., Adolescent Medicine Specialist at Crozer-Keystone Health System, Are girls’ breasts blocking their sports participation? August 4, 2016, The Inquirer Daily News, Philadelphia 

The Women's Sports Foundation, Her life Depends on It, 2015

Beth Brooke-Marciniak, Here’s Why Women Who Play Sports Are More Successful,  February 4, 2016

Nanette Fondas - Research: More Than Half of Top Female Execs Were College Athletes, October 9, 2014

 Infographic: women, sport and leadership, Ernst & Young Global Limited and ESPNW

Jenna Goudreau - The Secret To Being A Power Woman: Play Team Sports, October 12, 2011

Scurr J1, Brown N2, Smith J3, Brasher A4, Risius D4, Marczyk A   - The Influence of the Breast on Sport and Exercise Participation in School Girls in the United Kingdom;A Journal of Adolescent Health 58(2):167-173 · February 2016;

Korin Miller,Self Magazine Many Teenage Girls Are Skipping Sports Because Of Their Boobs

Kelsey MeanyStudy: Sports Help Women Develop Leadership Qualities

Hollie Deese, High school dropouts: The challenge of keeping girls in sports after puberty, For The Tennessean, Aug 15, 2016

Rachael Pells - Half of girls avoid secondary school sports due to concerns about their breasts, research finds; 19 January 2016

Rachel Grumman Bender -The Surprising Reason Why Teen Girls Quit Sports, May 4, 2016

Anita V, - More Girls Drop Out of Sports for Breast Bounce Reason, Study Says, May 5, 2016

Your support will help us meet minimum order quantity for our first production run of the Racerback Cami and Seamless Racer Sports Bra.

To our customers - our active, athletic girls and their parents -- you inspire me every day.

To my family, friends, suppliers and co-workers - I couldn't do it without you. 

To Wellesley College and Harvard Business School - You took a chance on a girl from Medford MA and gave her the tools and the community to make her vision into a reality.

To Rick, Ted and Charlotte - you set the bar for bravery and courage.  Love you!

For my grandparents - you broke the ground, literally and figuratively.

 

 
 

 

 

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Choose your Perk

featured

3 Pack of Racerback Cami's

$103 USD
3 Racerback Cami’s Color: Black Three black Racerback Cami’s. More than 25% off expected retail price Choose from XS to XL sizes on Racerback Size Chart. At the end of the campaign, we will send out a survey for ALL backers to submit their size selection and then reconfirm size choice six weeks before shipping -because we know growth spurts happen. Free U.S. Shipping.
Estimated Shipping
September 2017
0 out of 100 of claimed
Ships worldwide.

Pledge $1 or more

$1 USD
Everything helps! We thank you so much for your support!!
Estimated Shipping
March 2017
0 claimed

Founding Member Status

$10 USD
Founding Member Status Join the Dragonwing girlgear community to receive special updates and 500 points automatically entered into your Dragonwing Elite Rewards account. When the campaign is funded, we will send you a link to activate your reward points.
Estimated Shipping
March 2017
2 claimed

Racer Bra Extended Sizing

$28 USD
EARLY BIRD: Racer Bra Extended Sizing One Racer Seamless Sports Bra. Color: Black with Teal Choose one of our extended bra sizes 3 to 8 on the size chart. Suggested retail price of $37.99. At the end of the campaign, we will send out a survey for ALL backers to submit their size selection and then reconfirm size choice six weeks before shipping -because we know growth spurts happen. Hurry, extremely limited quantities! Free U.S. Shipping.
Estimated Shipping
September 2017
0 out of 47 of claimed
Ships worldwide.

Racer Bra Extended Sizing

$32 USD
One Racer Seamless Sports Bra. Color: Black with Teal STILL A GREAT DEAL at 15% off expected retail of $37.99. Choose one of our extended bra sizes 3 to 8 on the size chart. At the end of the campaign, we will send out a survey for ALL backers to submit their size selection and then reconfirm size choice six weeks before shipping -because we know growth spurts happen. Free U.S. Shipping
Estimated Shipping
September 2017
1 out of 250 of claimed
Ships worldwide.

EARLY BIRD Racerback Cami

$33 USD
One Racerback Sports Cami. Color: Black Choose from XS to XL sizes on Racerback Size Chart. At the end of the campaign, we will send out a survey for ALL backers to submit their size selection and then reconfirm size choice six weeks before shipping -because we know growth spurts happen. Suggest retail price of $45.99. Limited quantities! Free U.S. Shipping
Estimated Shipping
June 2017
0 out of 88 of claimed
Ships worldwide.

Racerback Sports Cami

$39 USD
One Racerback Sports Cami. Color: Black STILL A GREAT DEAL at 15% off expected retail of $45.99. Choose from XS to XL sizes on Racerback Size Chart. At the end of the campaign, we will send out a survey for ALL backers to submit their size selection and then reconfirm size choice six weeks before shipping -because we know growth spurts happen. Free U.S. Shipping.
Estimated Shipping
September 2017
0 out of 250 of claimed
Ships worldwide.

7 Racer Seamless Sports Bras

$199 USD
7 Racer Seamless Sports Bras Color: Black with Teal 25% off expected retail price Choose one of our extended bra sizes 3 to 8 on the size chart. At the end of the campaign, we will send out a survey for ALL backers to submit their size selection and then reconfirm size choice six weeks before shipping -because we know growth spurts happen. Hurry limited quantities at this price! Free U.S. Shipping.
Estimated Shipping
September 2017
0 out of 100 of claimed
Ships worldwide.

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