IT'S TIME TO GO BEYOND THE LABEL

Every shopping experience comes down to two choices: Women's? Or men's ?...

But what about those of us who don't really fit into either? OR are just simply tired of wearing what society tells us to?

AS A PERSONAL TRAINER AND PART OF THE LGBTQ+ COMMUNITY, IT HAS BEEN INCREDIBLY HARD TO FIND CLOTHING THAT NOT ONLY REPRESENTS MY STYLE AND IDENTITY, BUT SOMETHING THAT ACTUALLY FITS MY BODY.

I am on a mission to create a gender neutral athletic wear brand that will give those of us who have felt out of place and left out in the clothing industry a chance to finally feel SEEN. 

WE SEE YOU.

This brand is about INCLUSION for every PERSON. Every HUMAN. Gender. Race. Color.  Sexuality. Religion. This is about the right to feel EMPOWERED not only by your identity, but by the clothes that cover your skin.

To those who have felt uncomfortable, frustrated, left in the shadows, and unseen.

You deserve to FEEL badass. You deserve to LOOK badass.

YOU BELONG.

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FROM ATHLETE, TO PERSONAL TRAINER, TO...CLOTHING DESIGNER???

Well, let's not get too ahead of ourselves... 

From a young age I can remember feeling like I was different than all of my friends. I didnt want dresses and dolls. I wanted my brothers clothing, the latest Nike kicks, and my soccer ball. I wanted to play with the boys and burn everything that was pink. When you're a kid, you are simply labeled as a “tomboy”...but you don’t really understand the true meaning of not fitting into gender norms. All you know is that…you are different...

I've felt "different" my entire life. 

Elementary school was bliss. I chopped off my luscious long blonde hair (sorry mom), and lived in my soccer jerseys. Then Junior High came along... why the F did no one tell me that I needed to be fully trained in mascara and have every Backstreet Boys song memorized?! And now you can only imagine what high school was like. Hiding behind a facade of a soccer pony tail, going to prom with a dude, all while having "sleepovers" at my girlfriend's house every night. 

Alright, let's blast through memory lane...

How is it that after playing soccer for 15 years and being a personal trainer for 11 years, I’ve never felt comfortable in what I’m wearing?

How is it that I have to hide myself in the men's section to find my gym clothes, and secretly pray that the 20yr old employee doesn't awkwardly ask if I'm shopping for my boyfriend?

I'm SO TIRED of only finding 3" shorts, crop tops, and shirts that have weird holes in weird places. Who else can relate? 

After all of this time...I'm finally asking...

WHAT ABOUT ME???

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SO, WHAT'S SO SPECIAL ABOUT THIS CLOTHING...

FUNCTIONALITY: Who Would Have Thought...

This brand will be about taking the athletic wear designed for men and tailor it to those of us who have CURVES. And hips. And glutes. And ASSETS.

BUT HOW?...

How about SHORTS with REAL pockets, built-in compression liners, and are longer than 3" so our bits don't fall out. ​

Curved hem PERFORMANCE TEES that cover your assets, fit your shoulders, chest, and don't leave your goodies hanging out when you are reaching for that last hold on your climb or the top shelf whiskey (hey, we don't judge)...

TANK TOPS that don't show your side-boob, don't give a peep show to the weirdo at the gym, and don't leave you pissed off that you paid full price for half of a shirt.

Mind blown. 

SUSTAINABILITY: Respect Your Motha Earth 

The clothing industry is one of the biggest causes of pollution and carbon emissions <insert sad music>. If we are going to attempt to change the clothing industry, we are going to do it the best way we possibly can. Our goal is to keep production in the U.S., source recycled and sustainable fabrics, and use companies that adhere to stricter environmental policies. This won't be perfect out the gate, but we will continue to always strive to make this a TOP PRIORITY as part of our brand values.

Currently our performance tee is made from 82% RECYCLED polyester.

We will be using all recyclable or compostable shipping and packing materials. 

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PAY IT FORWARD: It's Not About ME, It's About US

Once profitability is achieved, our goal is to donate a portion of proceeds to organizations that stand for LGBTQ+ rights, women's rights, minority groups, environmental protections, and animal rights. If we are not giving back to our community, then what is the bigger picture? YOU are our community and we wouldn't be here without YOU. Our goal is to continually strive to help those who are also underserved and overlooked in the world. 

You aren't just giving to the brand-- you are giving back to communities in need.

• Trevor Project
• Human Rights Campaign
• Environmental/climate change groups
• Women's rights
• Animal rights: SPCA, etc.
• AAIP  + Latin X organizations
• And many more...

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HOW TO BRING LABEL FREE TO LIFE:

As with any project or business pursuit, it takes dolla dolla bills, y'all...

In order to be able to use a professional company that can design, source fabric, create tech packs, prototypes AND manufacture the garments all within the U.S. is about the cost of a new mid-size car (we're talking like a nice Acura folks).

The company I will be using is based out of L.A. because I would like to keep everything in the U.S. as much as possible. I want to support U.S. based companies AND reduce carbon footprint by not transporting goods overseas.

Yes, it would be cheaper to go the route of using overseas manufacturers and fabric sourcing, but I'm not creating this brand to cut corners or make a cheap product. By having design and manufacturing done in the U.S. I have easier access to communication and transparency with these companies. 

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YOUR IMPACT:

YOUR DOLLAS WILL HELP BRING LABEL FREE TO LIFE AND LAUNCH A QUEER WOMEN-OWNED BUSINESS

YOUR SUPPORT OF THIS BRAND WILL HELP SET FIRE TO THE NEW REVOLUTION OF LGBTQ-OWNED BUSINESSES.

LET'S GET NERDY: Lesbians make up only 31.8% of LGBT-owned businesses (67.6% are gay owned, 1.8% identified as transgender).

SUPER NERDY: If all estimated LGBT-owned businesses in America are projected, their contribution to the economy exceeds $1.7 trillion (National Gay & Lesbian Chamber of Commerce, 2016). 

MO' MONEY, MO' PROBLEMS??? NAH. 

We are ready to grace this world with our magic.

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WHAT'S IN IT FOR YOU???:

LESBIHONEST, EVERYONE WANTS A LITTLE SOMETHIN'-SOMETHIN' WHEN THEY GIVE THEIR HARD EARNED DOLLARS TO A COMPANY OR A CAUSE (I DO!)

We understand that not everyone just has extra dollars laying around, things are tight these days, which is why we GREATLY APPRECIATE any support at all. Even $5 brings us closer to our vision and dream. 

In appreciation of your support, we will hook you up with some sweet PERKS:

LEVEL 1: $25-- CHAPSTICK + STICKER

LEVEL 2: $50– SWEET GRAPHIC TEE!

LEVEL 3: $100– HAT + STAINLESS STEEL PINT CUP

LEVEL 4: $200– BRONZE BUNDLE

LEVEL 5: $500– SILVER BUNDLE

LEVEL 6: $1000– GOLD BUNDLE

LEVEL 7: $2000– PLATINUM BUNDLE

*CLICK ON THE PERKS TO SEE FULL DETAILS!*

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NO RISK. NO REWARD:

Because if I didn't create this brand, I would regret it...

Mostly all business ventures start as a risk. It doesn't matter how much money you pour into a company-- if the right people, systems, morals, values, and commitment to changing lives isn't at its core-- the brand will definitely fail. 

We can't promise you that this brand will turn into the next Lululemon (which we actually DON'T want), but we CAN promise you that we are 100% committed to our mission of CHANGING LIVES, GIVING BACK to communities in need, and creating a brand in which a variety of humans will feel SEEN.

To be completely honest, we are already so deep into this brand not only in terms of financial commitment, but SOCIAL COMMITMENT as well. We have already blurted out to the world, friends, and family about Label Free, that there is NO TURNING BACK NOW.

YOU are also holding us accountable for our hopes and dreams.

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HOW ELSE CAN YOU HELP LABEL FREE???

We get it, the dolla bills are short right now for a lot of peeps, so here are a few things you can do to still help us out...

• **SHARE OUR CAMPAIGN LINK: This is probably THE MOST IMPORTANT way you can help out our brand!!
  • Share on INSTAGRAM, FACEBOOK, TIKTOK, TWITTER, and we won't judge you if you still have a MySpace.
  • You can also use the Indiegogo SHARE option on our campaign page!

• GET THE WORD OUT: Know someone who might like or benefit from our brand? TELL THEM!
  • Send them a text, an email, DM, smoke signal, and let them know!

• FOLLOW OUR SOCIAL MEDIA PAGES:
  • Instagram: @label.free.athletics
  • Facebook: Label.Free Athletics
  • Website: www.labelfreeathletics.com (sign-up for updates and no, we won't send you junk email because we ain't got time for that).

• LIKE + SHARE: Every time you "like" or share a post, it boosts our visibility, which is somehow the algorithm magic sauce.