Hshouma (shame) is the set of taboos that should not be discussed, both in public and private, within Moroccan society. Hshouma is the shame of sex, of nudity, of feeling pleasure. It is the fear of loving and experiencing feelings; of exposing oneself and denouncing an abuse or injustice suffered; it is the fear of speaking freely.
Hshouma is denial, the silence inflicted on the woman, the guilt of her existence.

The testimonies we filmed reveal the intimate need of Moroccan women and men to share their discomfort with people from outside the Arab world, willing to listen to the voice and pain of each individual soul.

Although women in Morocco live in a macho and misogynistic society, a social and cultural change is taking place that is slowly transforming the condition of women, particularly in the large urban centers (Rabat, Casablanca, Marrakech, El Jadida Fes, Meknes, Tetouan). In rural villages (such as Youssofia, Taliouine, Teroudant), such change continues to be hampered by poverty and the absence of education and awareness.

The production of the documentary was completely self-financed. The duration of filming was 7 weeks. Currently we are in the post-production stage, we have thousands of minutes of footage and many important testimonies which addressed sensitive issues.

The priority expense in carrying out the documentary's processing is that of subtitles, which require complicated translation work and are essential to the work of selecting the filmed material, and therefore to editing (since it is an Arabic language, the cost is considerable).
Out of the 35 days of filming, we identified about 48 hours of footage with dialogue to be translated.

Our goal is to reach €15,000 to complete the entire post-production phase. However, should we reach a different amount, the revenues would be distributed as follows:

Any amounts collected in excess of €30,000 will be donated to humanitarian associations and to all the people who have authored us, collaborated with us and believed in this project.

Born in December 1992, he began working as assistant director and assistant director for small independent Neapolitan productions from 2015. 
In 2018 he directed the videoclip "Il tempo perduto" by Ntò and presented his first independent short film "CHAOS" at the Napoli Film Festival.

In January 2022 he was director of Persona Film Industri with whom he produced the short film "Alla speranza che tu possa demolirmi e nulla più", then the documentary "Le mot" directed by Nadir Taji.

Born in Cremona in 2000 and raised in Mantova.
In 2017 he published "Torna a me", published by Franco Angeli. 
He moved to Rome to study screenwriting at the Griffith Academy of Cinema and Television. 
He has worked as a sound engineer, assistant cameraman and production assistant for broadcasts and programmes for the La7, Mediaset and Sky networks. 
In 2021 he formed a collaboration with the production company Persona film industri, in which he directed the short film "Alla Speranza Che Tu Possa Demolirmi E Nulla Più" (2021) and the documentary "Le Mot" (2022).
He currently lives in Rome and is a student of the directing course at the Centro Sperimentale di Cinematografia.

Born in Belgium in 2000, but always lived in Italy. He is an aspiring Director of Photography and currently works as Assistant Operator in the film industry.
In recent years he has been working on different professional sets in the camera department I understand different roles. Some of the films he worked on: "Lift" and "Love in The Villa" by Netflix, "Enea" by Pietro Castellitto, "The Old Guard 2", "La Storia". And commercials like "Fendi" and Dolce & Gabbana.

Born and based in Naples 1991. He’s a sound artist, producer, live performer and field recorder. Graduated in sound engineering and electronic music producing at the Nut Academy of Naples.
He’s an activist for L’Asilo since 2019, an independent common based on non-competitive artistic practices located in Naples where he organizes concerts and workshops with experimental musicians and artists from all over the world. Actually he’s working for Persona film industri as a sound engineer.
 

Born in September 1994, after graduating from DAMS in Bologna, he studied film and television in Rome. He began various collaborations, participating in the Pigneto Film Festival in the production of the short film "Anna, again" by Josh Brown.
Since January 2022 he has been a founding partner of Persona Film Industri with whom he first produced the short film "Alla speranza che tu possa demolirmi e nulla più" by Nadir Taji, then the documentary "Le mot".

Born and raised in Lille, France. French movie maker and producer. Graduate at Catholic University of Lille and then at the Griffith Academy of Rome in direction and photography. She works as a producer and movie director for short movies and documentaries. She funded the Polpo Prod’ society based between France and Italy.

Born in Naples in 1993. Graduated in business administration from the University of Naples Federico II. He works in accounting, auditing and business consulting, and honed his skills by earning a master's degree in administration, finance and management control at 24ore business school. He has been a founding partner of Persona film industri since January 2022.

Amnesty International:
is an international nongovernmental organization and a global human rights movement. Amnesty International's members and supporters can be found in more than 150 countries and territories around the world.

Association Démocratique des Femmes du Maroc (ADFM):
is a Moroccan feminist and independent nongovernmental organization focused on promoting equality between men and women.

Fondazione YTTO:
primary vocation is the shelter and rehabilitation of women victims of violence and abuse of all kinds. The foundation's idea ls are: "All and all for the empowerment of women, against early marriage and school dropout, for real equality."

Association Initiatives pour la Promotion des Droits des Femmes Meknès (IPDFM):
is an association that aims to promote women's rights in the Meknes Tafilalet region according to the universal reference of human rights.

The name of the company was born as a tribute to Ingmar Bergman's great masterpiece "Persona" (1966). The film educated our gaze to a more intimate and profound vision of human reality.

The desire that united us in this creative adventure moves from the need to pursue an idea of cinema freed from the restrictions and conformism of an entertainment and show business industry that is increasingly closed and indifferent toward freedom and individual artistic expression.