A PREMIUM LEGO EXPERIENCE
294 elements, a joy to assemble.
FOUR DIFFERENT SKINS
Swap the standard Koi Skin with the available Shark Skin, Splash Koi Skin or Ink Koi Skin. Each skin comes with minimum 28 pin elements.
LIFE-LIKE MOVEMENTS
Clever gear system generates a life-like movement inspired by nature.
STANDING DISPLAY
Make LEGO® FORMA a tasteful addition to any room.
BUILD WITH YOUR HANDS
LEGO® FORMA is designed to help you reconnect with your imagination and disconnect from the stress of life. Discover the simple satisfaction of building with your hands.
A CREATIVE CHALLENGE
Well-designed, sturdy pieces are combined to form a dynamic frame. It’s a thoughtful, creative challenge that’s still simple enough to be completed in a couple hours.
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FIND YOUR EXPRESSION
Customizable skins inspired by nature allow for personal expression.
SPARK A CONVERSATION
LEGO® FORMA’s unique construction and beautiful design sparks conversations and makes a fitting addition to any work or living space.
STEP 1
Build the main model, the Koi, from sturdy rods and connectors.
STEP 2
Snap on a beautiful, customizable skin that is available in different colors, patterns, & shapes.
STEP 3
Turn the crank at the base and watch the model come to life.
STEP 4
Showcase your LEGO® FORMA Koi or customize it with another skin. In addition to the standard Koi Skin, the Shark Skin, Splash Koi Skin, and Ink Koi Skin are available at launch.
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![Koi Packaging]()
Koi
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Shark Skin
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Splash Koi Skin
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Ink Koi Skin
LEGO® FORMA was designed to help adults reconnect with their creative side and to encourage us all to prioritize play. Throughout the process, we spoke to adults to learn about their needs, get their input on our concepts, and use their feedback to refine the experience. During this time, we also conducted the LEGO “Play Well Report”, which surveyed nearly 13,000 people to understand the relationship between well-being and play. The report supported the development of LEGO FORMA and showed that we were on the right path in creating a fun and creative experience for adults.
The report showed:
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These findings, along with our qualitative studies, developed LEGO FORMA to what you see today: an experience designed to provide an outlet for creativity, self-expression, and joyful play that’s deeply needed in our daily lives.
At the LEGO Group we are exploring new ways of working with Open Innovation. Indiegogo is a platform that allows us to interact with an engaged, excited, new community that’s interested in contributing to concepts and product development. Tapping into this passion and desire to share ideas and knowledge allows us to innovate and launch products that are a bit different from what we normally offer. Feedback we collect on Indiegogo will give us valuable insights into best practices of open innovation as we can continue to improve as an innovative company. We can’t wait to see what our backers will have to say!