The time has finally come for Shugarboy's first music video, working alongside his newly discovered singing talent, Danaka, to produce the new single "Locked Up". Featuring sick lyrics from Supa Dan and guitar riffs from The Zombie Movement, this track needs to be broken out! The team have collaborated with up and coming director, Rudy Lenz, to develop not only an amazing song, but a stunningly beautiful visual piece.
UPDATES!
20.08.2014 - We've received our first contribution of $50!!! Thank you to Nigel Alexander Burt! We're currently having "Locked Up" go through Mix & Mastering so that we'll have that available for you to listen to soon!
21.08.2014 - A shout out to Laura Radmore for contributing $25 to the "Locked Up" Music Video Fundraiser! Thank You!
23.08.2014 - A HUGE SHOUT OUT TO JOANNE & GARTH INGHAM FOR THEIR $500 CONTRIBUTION!!! And all they wanted was a shout out, but they'll get our love too :)
25.08.2014 - 2 amazing contributions of $100 each! One from Michelle Leach who simple contributed $100 with no perk requested, thank you Michelle! But our second donator, Agibbers, wants a Shugarboy Hat and they'll get one! On top of all that SD has included a free copy of his latest album "Sex Drive" for anyone who contributes!!!
THE SONG
Danaka was going through a really dark time when she wrote locked up with Shugarboy. She went to him with this concept of being "locked up" inside. This was reality for her. She wanted to express how she was feeling, but also write something so people going through that same feeling could relate and find their voice as well.
THE VISUAL CONCEPT
For "Locked Up" the goal is to have the visuals match the lyrics in the song, for this approach the director has created a story revolving inside an insane asylum! It'll focus on Danaka as a patient inside the hospital as we witness her transformation. Accepting a shugar cube from Dr. Shugarboy and haunted by the ghost of TZM, Danaka's world spins out of control and into her head, a world of crazy. In Danaka's mind we get to meet her inner self, a dark, wild girl who travels down the smoky dark corridors of the asylum with spotlight on her. Eventually, Danaka accepts her role and becomes the Queen of Crazies. Sharing the asylum with her is the wacky Supa Dan who shows off a whole other side to crazy.
THE ARTISTS
Shugarboy is an up and coming Artist Producer specializing in new electronic music. Slipstreaming numerous genres such as electro, house, hip-hop, rock, progressive house, dubstep , trap, pop, EDM, etc.. into each track, Shugarboy continues to push the boundaries of traditional electronic and pop music. Each track builds on previous musical and personal experience to create a truly unique and unforgettable sound.
Born in small town Alberta, Shugarboy’s eccentric style and personality rarely fit regional mould. A classically trained violinist, music and art were passions instilled within him from birth.
Over the past eight years he has continued to work obsessively on his craft and has collaborated with industry leaders and new up and coming talent. After a two-year collaboration with Vancouver hip-hop artist Baby C, Shugarboy released his first EP in spring 2014. His latest efforts include remixes and/or original tracks with Sarah K, Elise Estrada, Adam H, Ray J, The Zombie Movement(TZM), Baby C, Supa Dan(SD), and of course, Danaka. Shugarboy is currently working with visionary film director, Rudy Lenz to bring the musical styling of "Locked Up" to life on screen.
In 2013, Shugarboy also began developing the fashion line Shugarboy Brand (SHBB). Like his music, the line slipstreams numerous styles into a unique design emblematic of the artist and producer’s eccentric and unique personality.
http://www.shugarboy.com/
https://www.facebook.com/shugarboymusic
https://twitter.com/shugarboy
https://soundcloud.com/shugarboy
Enigmatic as she may be to the music industry and EDM scene , Danaka is only 18 and ready to take on the music world with a storm.
Growing up with an artistic family in Vernon BC, Danaka always viewed music and art as a way of life but never considered it as a career. She knew she had a passion to perform, taking dance to the fullest in all styles for over 15 years. Singing to the mirror, karaoke, and around campfires everyone around her started to notice a gift she didn’t realize she had. Meeting Shugarboy through family only over a year ago, Danaka never really knew how they would be destined to work together in the near future.
“when I first met Danaka she was this cute little shy girl who didn't say much at all. Her mom asked her to sing for me. She did a cover of Rihannas and Mikky Ekko's "stay" . to my surprise as soon as she started singing everything about her changed and i was captivated. Not just by her incredible raw voice, but because i saw the cute shy girl melt away and for a few minutes a confident beautiful woman with a voice connected deep from her soul shone through. I said to her " that was amazing, but a lot of people can sing a cover, I would like to see how you would fair singing your own song" shortly after she came for a weekend to my studio and thats where this all began.
When we we wrote 'Locked Up" I discovered how truly beautiful and incredible this person was inside and out. she wasn't just raw talent but a deep soul with words trapped inside that could change peoples lives through her music. Being a part of this process was a special opportunity. I wanted to harvest the creativity I could see locked up inside her. I knew if I put her with the right people, really focused on developing and honing her gifts, she would gain tools for this industry and release her potential. Over the past year she has done exactly that! I have total faith that she will be the superstar I know she is destined to be. "
https://www.facebook.com/danaka.lawrence
Rudy Lenz is an upcoming and coming film director who currently has a short film "Darkness Falls", a film noir revolving around death & beauty, set to be seen in film festivals next year. A recent alumni from the Vancouver Film School, Rudy excelled at Directing and Cinematography.
Constantly working on projects for Youtube, Rudy is no stranger to making films, having made his first when he was only 9. The last 20 years he has spent learning how to tell a story through sound and visuals discovering no restraints to what's possible. Having learnt how to produce, direct, edit, light, camera operate, and write, his plan is to understand every aspect of the film industry. Teaming up with Shugarboy, together they plan on taking the visual and sound that you've come to expect and taking it to the next level!
https://www.facebook.com/rudy.lenz
TZM truly stands out in todays music being heavily Inspired by old and classic styles of 90s Grunge, 70s, 80s metal, Rock, and Folk music but also crossing over into hard and eccentric EDM genres.Writing ridiculously catchy riffs and hooks that make head bangers ecstatic, TZM bridges old styles of guitar over new styles of music with a sound and twist uniquely TZM. Appearing on electronic, hip hop, pop and original tracks TZM is definitely on the radar of the music industry and music enthusiasts alike.
TZM also has a strong hand in the artisan jewelry industry as a silversmith and jewelry designer that goes by NOT2B. Made from vintage watch parts, semi precious and precious stones, old silverware and sterling silver. His dark crazy inspirations are showing up in music videos, TV and on fashion forward trend setters. Making custom pieces for celebrities, like Carley Rae Jepson and Elise Estrada, and of course, for the "Locked Up" video, your likely to see his work show up visually as well as audibly in the near future.
https://www.facebook.com/brian.ingham.39
WHAT WE NEED & WHAT YOU GET!
To achieve the visual aspects of this music video we've worked out a budget that we believe is the minimum that we'll need to succeed. With a $5000 budget the team will be able to rent out a creepy insane asylum, use industry cameras and gear, cover hair and makeup, and pay the crew that each plays their part to the best of their abilities. For having helped us we've put togethers perks that you'll receive depending on your donation! We've come up with some creative prizes, including items from Shugarboy and NOT2B, to check out some of there creations!
https://www.facebook.com/shugarboymusic
https://www.facebook.com/pages/NOT2B/607224839292201