Introducing LUX:

When we decided on the name LUX for our brand, we liked it because it meant 'light'.

Light - as in light from a bulb or the sun.  

So, hi there, we are purveyors of organic cotton period undies (amongst other things) and secretly quite proud of our creations. 

PLASTIC POLLUTION:

Is not as widely acknowledged as it should be. 

We saw a mini revolution around people ditching the single use plastic straw, a few years back. But did you know the average period product, a period pad or tampon is a single use plastic product too?

This way these products 'always' stay around polluting the planet.

THE ECONOMICS OF YOUR PERIOD MAY NOT BE EQUITABLE:

How LUX Undies serve you:

LUX undies will dutifully absorb blood, sweat and pee. 

When you use an organic cotton period product like ours, you save your intimates from consistent exposure to plastic products. 

Consistent exposure to plastic has the ability to mess with a key hormone in women, oestrogen. Oestrogen is to women what an engine is to a train. Any imbalance will take a woman's body to a different destination.

There is published research (one of the very few) on this, we will pop it in the FAQs.

The mechanics of manufacturing..

..is straightforward. Our manufacturing team takes awesome organic ingredients and sews them together, in India. All employees at our factories are adults with the right to vote (so definitely no little fingers), who are offered fair wages. 

During the Covid -19 crisis, these workmen and women were offered 3 months of advance pay, given room and board and supported adequately. 

So pick a size that fits you, safe in the knowledge that no little finger(s) were involved, no reference to the chap from GAME OF THRONES, although he was not involved either.

Let us tell you how simple it is to use the LUX Undies:

Sorry if it seems like I am 'teaching grandma to suck eggs'. You may already know how to wear an undie, but why take the chance?

When your period starts, simply remove the undies from its pouch, wear it and go about your day as normal. LUX period undies are perfect on their own, to support the wearer through their periods.

For dutiful dads buying these for their daughter's first period, I have your back! 

 TESTIMONIALS:

Straight from the women who have used our undies. 

 

Listed below, you will find the summary of our perks. Please know, that we are ever so grateful for your support and look forward to welcoming you to our community.

 

 

Your pledges...

 

..mean the world to us. We are a small enterprise with big ambition. We are passionate about the products we have created and the feedback we have received from the women who have used them has filled us with joy. 

 

If we (that would be me and my long suffering husband and our lovely marketing director Sue) had our way, we would hire a car and a megaphone and drive around telling the world, or at least our little corner of London, why women should be making the switch.

 

We fear though, that we may miss out on all those folks, plugged into their phones, browsing for products online.

 

And that is why we need some nifty bit of online PR, so we can tell more people about how grand our undies are. This will cost us money and that's where we will initially direct money from your pledges to. After we have safely dispatched your undies to you first.

 

 

 

My decision to become a social entrepreneur, was driven by the deep seated need to create a positive legacy for my business.

 

For every pair of undies I sell, I will plant one tree. I will do this, for every pledge (for a period undie) we receive too. This will be done through our able partners Tree-Nation.

 

Our business is also proudly part of the Plastic Pollution Coalition, an advocacy group against the use of single use plastic.  

 

So come BE THE CHANGE YOU WISH TO SEE.  Every contribution helps, come pledge with us or help spread the word about us, through various social channels. If you are someone affiliated with the press or media or a radio channel, please get in touch with me and I will happily tell you more about my ambitions for my little brand. 

I look forward to welcoming you into our community and being of service.