What is M.A.G.O Cafe?
M.A.G.O Cafe stands for Maids. Anime. Gaming. Otaku.
Previously known as Otaku Cafe; M.A.G.O Cafe is UK based travelling/popup maid cosplay cafe. We provide delicious authentic Japanese drinks and treats (Cakes included) provided by our friendly themed maids. The atmosphere is warm, friendly and fun plus all of our customers are treated with the care and undivided attention they all deserve. You can play games, take photos and partake in fun competitions with our maids. It is an experience like no other and we welcome everyone of all ages to join us!
Background
After travelling to Japan a few times (Since 2011), a friend and I experienced the maid cafe franchise in many different ways, this ranged from quirky to weird. We had so much fun and enjoyed the interaction with every cafe we visited, so it only seemed right to want to share those experiences. Because of these experiences it was felt that the UK deserved to feel how we felt when being surrounded in this atmosphere. From that moment on the Cafe was created so that I could bring the same experiences to those that cannot travel to Japan themselves.
After running a couple of pop-ups in 2016, it was felt that there were mistakes made in terms of location and even timing. Since then I had re-worked and re-configured ways to bring an even bigger and better experience for a much wider demographic. This includes building a new website, re-branding and re-designing our look and name. Joining forces with an Otaku Cafe supporter, we went through planning, better research and came up with a way to get more people involved in the franchise. Because of this M.A.G.O Cafe was created.
Our Goals, Risks and Challenges
The contributions received will allow us to complete the final step to launching M.A.G.O. Cafe in May 2017. This will allow us to partake in May's MCM Expo 2017. If successful, we are hoping to bring our Cafe to different locations within London and eventually more of the UK. We have already started the company, hired our maids, purchased the uniforms and accessories, finalised our menu and now need to acquire new merchandise, obtain new stock and prizes for our old and new customers. In addition, the more money we raise gives us a better chance of us taking part other conventions and pop-up spaces across the country!
Our backers will receive wonderful rewards during the MCM event or one of our pop-ups; these rewards range from free cakes/drinks to paid entrance to May's MCM Comicon.
What are our risks?
- Our campaign is unsuccessful, meaning that we can only run for one event
- We are unable to provide the more exciting experiences to our customers due to low funding
- Our strategic approach to obtain customers becomes less effective
What are our challenges?
- Increase our existing fan base
- Obtain a wider demographic
- Becoming successful against competitive cafes
We are more than prepared to face any and all challenges and risks that come our way as we believe in our Cafe's success :) Even if we are unable to meet our target here, we will still launch in May 2017 and do our best to bring an everlasting experience to our customers.
Other Ways You Can Help
Even if you're unable to pledge to our campaign, there are other ways to contribute:
- Please share our campaign with your friends and families using the Indiegogo tools!
- Please follow our social media channels.
- If successful, please visit us and enjoy the experience!
We would like to thank you all for reading this campaign and appreciate any and all support you show us!
みんなありがとう (Thank you everyone)