Meet main()
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The Dress that suits your lifestyle
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We live in a time where technology makes our lives easier. Our interactions with the world become easier. The technological progress is here to take our minds off routine tasks and focus on what really matters. We took this approach and applied it to clothing.
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Main() is one versatile dress, that will help you minimize the overthinking and maximize your concentration. Our main purpose is to provide the confidence of looking appropriate in every possible occasion. It's made from high-performance fabric which is durable, breathable, wrinkle-free and water repellent.
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Perks
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Stretchable Goals
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In order to make ideal dress we created it together with women. So please don’t hesitate to tell us about your needs! Let’s create the ideal dress you really need together!
Feel free to share your ideas in comments section, or contact us via email all@themaindress.com
Our Story
When I was overloaded with work, study and personal life, I wore similar dresses to minimize the decision-making part in what to wear. However, one day I decided to create my own dress to make modern women’s lives a little easier.
After 5 years in the tech field, building my career path from developer to executive, I realized that all we do depends on things with which we interact with daily.
In order to create new concepts, new ideas, and work productively worldwide, it is necessary to feel comfortable and confident. It is necessary to be sure that you look appropriate on every occasion, and people perceive you correctly. Yes, we still care about how people perceive us!
When I was beginning to create the main() dress, I interviewed a lot of women during customer development, and looking appropriate and acceptable was the main point.
So, it was developed in close collaboration with women, and it is the main reason to start with crowdfunding.
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Sizing
And now, back to the dress. It’s not enough just to fit into the style. For every successful pitch, every speech, every sincere open smile you have to feel comfortable. No distracting thoughts! This is exactly why we made the dress loose fit — you don’t have to worry about pulling in your stomach.
Our patterns are made in a way, that you will only need to know your top size. The bottom will fit you right. The way the top of the dress is sewn in a way that it looks elegant and fits your shoulders perfectly due to hidden cutouts.
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Right now we have two standard lengths: 36"(91 cm) and 39"(96 cm) (to fit heights below 5'5" (165 cm) and above 5’5" (165cm) respectively). Length of the sleeve is 16"(40cm) and 17"(43cm).
The length of the dress is tailored to be one inch above your knee – the length that is acceptable with any office dress code.
Also if you want the longer one - you may choose «above 5’4" height».
New lengths are coming soon.
Contact us at all@thremaindress.com with your dimensions and we can recommend you a size.
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Why people love it
Main() dress is quintessence of women needs...
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We didn't just come up with this idea, we talked to ≈ 1000 females, performed usability research and discovered some important insights before prototyping
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83% of interviewed women at least once thought about universal ”save the day” outfit
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67% need a clothing item that would look appropriate both in the work space and during leisure activities
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80% of respondents chose a black dress as the most uniform choice of clothing
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85% of respondents wanted their perfect dress to cover their arms from shoulder to elbow. Yes, in the summer too
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More Photos
How to Pre-Order
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Sustainability & Ethical Production
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We believe that the future is all about conscious consumption and minimalism, when people purchase only what they need, and these items last as long as you need them. That is why we concentrate on one versatile model now to provide the highest quality. We produce our dress ethically on small local productions. Main() dress is produced by happy people who have different interests and support our values.
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Our Team
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Timeline
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Press kit
For all enquiries please email all@themaindress.com
https://themaindress.com/press-kit
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We believe that the future is all about conscious consumption and minimalism, when people purchase only what they need, and these items last as long as you need them. That is why we concentrate on one versatile model now to provide the highest quality. We produce our dress ethically on small local productions. Main() dress is produced by happy people who have different interests and support our values.
