Short Summary
MIND ∙ BODY ∙ RAW brings you Raw Wholefood Snack
Bars just as nature intended but in a healthy, easy and convenient form for
modern living.
From the careful selection of
the ingredients to the precise blending of the wholefoods, our aim is to bring
you healthy, handcrafted products that taste great and do not require any of
the prepping and chopping associated with raw diets.
About This Campaign
Well I guess the first thing
to explain is why and how we came up with this idea.
MIND ∙ BODY ∙ RAW is the brain child of Tony Anderson,
a dynamic, results-driven professional with over 15 years’ experience in sales,
account management and business development across various sectors.
After a serious knee injury
cut short a promising career in football in his 20s, Tony entered the
recruitment industry where he quickly rose through the ranks to become branch
manager, before turning his attention to business.
While working in recruitment,
Tony had spotted a gap in the market for high-quality gifts aimed at the
corporate market. He decided to set up his own exclusive gift business and began
importing premium organic food and drink products from Europe into the UK.
The business grew quickly.
Tony managed to secure a preferred supplier contract with British Airways
(First Class), and built up an extensive portfolio of corporate and retail
accounts with key clients such as Virgin Airlines, Waitrose and over 300
independent health food shops around the country.
In the first year of trading,
Tony won first prize and was highly commended in the prestigious Organic Food
Awards, presented by HRH The Prince of Wales.
As a former sports
professional, Tony has always been passionate about organic food, health and
wellness, and understands the importance of good nutrition. So when various
food allergies forced him to cut out many of his favourite foods Tony turned to
his partner, a vegetarian and keen advocate of yoga and natural nutrition for
advice.
This led Tony on a journey to
eating less meat and more raw plant-based wholefoods. Within weeks, many of his
ailments vanished.
Tony tried to find healthy
snacks to supplement his diet but to his dismay found that many of the snacks
and cereal bars on the market that claimed to be healthy were actually far from
it. Others were made up of just one or two wholefood ingredients and tasted too
sweet, same-y or plain weird.
Out of frustration, Tony started
making his own snack bars at home that he could take to work or to the gym. He
used only raw, natural wholefoods and tested and tweaked his recipe until he
found the right balance of wholesome ingredients that were satisfying,
nutritious and tasted great. He shared his Raw
Wholefood Snack Bars with family, friends and colleagues, and was
amazed by their response.
“Let
food be thy medicine and medicine be thy food” ~ Hippocrates
On their urging, Tony decided
to set up a new business venture and
inspired by the Hippocrates quote above, called it MIND ∙ BODY ∙ RAW.
Tony is committed to making his
bars more widely available to other health and wellness enthusiasts across the
UK. He has completed extensive research into the market and looked at all the
current trends, competitors and market potential.
The wholefood bars produced
by MIND ∙ BODY ∙ RAW have been
developed from Tony's own handcrafted recipe and use only raw wholefoods and natural
ingredients.
We believe they are the best Raw Wholefood Snack Bars on the market.
But it’s not just us. Everyone who has tried our bars has said the same thing!
As you can see, we have
always been interested in eating well and living a healthy lifestyle, but had
no idea how much of an impact raw food could have on our diet and our lives.
You see we didn’t plan to start a raw wholefood business based on eating well,
clean and healthy, but somehow that’s exactly what happened.
This campaign has been put
together to raise funds for the development of the MIND ∙ BODY ∙ RAW brand and product range including our Raw Wholefood Snack Bars.
We have come up with a great
range of products that provide all of the nutrient-dense qualities of raw food
in a convenient modern day format - the snack bar - making it quick and easy
for our customers to eat healthy.
By supporting this
Crowdfunding campaign you will be helping us to develop our range of products,
promote and market them and introduce a great range of truly healthy convenient
Raw Wholefood Snack Bars to everyone
in the UK.
A Little Bit About RAW Food:
Perhaps you've heard the term
"raw food" already or maybe you've only just come across it, but are
not sure what it means exactly.
A raw food vegan diet
consists of unprocessed plant-based ideally organic wholefoods such as fruits,
vegetables, nuts, seeds, and grains that are eaten cold or a little warm, as
long as the temperature doesn't go above 46 degrees.
This temperature is generally
accepted as the cut-off point beyond which vital nutrients and natural enzymes
are destroyed by the cooking process. That’s why raw foods are also referred to
as live or “living” foods.
Our bodies need the enzymes
found in these raw “living” foods because they aid digestion, help fight
chronic disease like arthritis and diabetes, clear up headaches and allergies,
improve your immunity and enhance your memory and ability to concentrate.
Since wholefoods are all
naturally high in vitamins, minerals, fibre, and phytochemicals that are not
zapped by heat, eating a wide variety of such foods on a regular basis can boost
energy, increase the body’s ability to remove toxins, help burn calories,
improve your complexion and assist with weight loss.
We all know that eating lots
of fruit and vegetables is good for us but who has the time to shop, cut and
prep wholefoods every day? While a full raw diet is not suitable or practical
for everyone, we believe that each one of us can benefit by introducing more
raw wholefoods into our daily diet.
And one of the easiest ways
to do this is through our healthy Raw
Wholefood Snack Bars.
Research and studies have
shown that people are finally ready to embrace a healthy, raw, organic clean
food lifestyle. This is not a fad or a diet, but a way of consuming food that
serves the body well and keeps it healthy, strong and in balance.
According To Recent Studies:
-
64% of men and 74% of women ‘really care about what
they eat’ (HSCIC).
-
The cereal, energy and snack bars market is set to
continue growing with forecast of 32% to £560 million by 2017 in the UK
(Mintel).
-
Overall organic sales grew by over 1% in 2013
(Nielsen).
-
98% of adults snack at home or work and 70% snack
on-the-go (Mintel).
-
Healthy foods cost around 3 times as much as unhealthy
foods (Cambridge University).
Based on this research we
created our flagship product – Raw
Wholefood Snack Bars – to fit into people’s lives and meet them at their
point of need, a healthy live organic snack they can consume on the go, at work
or play.
About MIND ∙ BODY ∙ RAW
MIND ∙ BODY ∙ RAW combines an incredible array of raw fruits, nuts, seeds, grains and
oils – all natural ingredients and wholefood goodness – and nothing else!
The wholefoods undergo a
unique natural air drying process at low temperatures that maintains nutrients
at their peak level. This makes MIND ∙
BODY ∙ RAW an incredibly nutritious food that gives your body the widest
variety of nutrients it needs on a daily basis.
Handcrafted in small batches,
MIND ∙ BODY ∙ RAW is produced to the
highest standards using the finest raw ingredients that are organic where
possible, otherwise pesticide and GMO-free.
Our Raw Wholefood Snack Bars are convenient, nutrient-dense great
tasting snacks that everyone can enjoy for breakfast, lunch, as an energy bar
on-the-go or in place of a meal on days when you’ve overindulged – without
sacrificing taste or your health.
We know that healthy snacking
improves overall health in the following ways:
-
Curbs Cravings
-
Fights Weight Gain
-
Regulates Mood
-
Boosts Brain Power
-
Provides
Energy
Resisting the urge for fast
foods, sweets, biscuits, chocolate or crisps when you're hit with a snack
attack can make a big difference to a person’s health.
Our Raw Wholefood Snack Bars have been developed to provide the
following:
-
5 healthy, nutritious and tasty flavours; original,
blueberry, chocolate, banana and strawberry
-
Premium 50g raw, unprocessed snack bars made in the UK
with passion, care and a commitment to health and vitality
-
Made from wholefoods bursting with vitamins, minerals
and essential nutrients
-
Nutrient-dense, healthy, incredibly tasty and no added
sugar
-
Completely free of additives, preservatives and other
toxic ingredients
-
A 100% natural and Free-From food that is raw, non-GM,
soya-free, dairy-free, wheat-free, gluten-free, as well as organic and
certified Fairtrade
-
Suitable for vegetarians and vegans
Check out our supporters perks
to the above right to try our Raw Wholefood Snack
Bars in any of the five flavours available.
OUR GOAL IS TO RAISE £15,000
This will help us to bring MIND ∙ BODY ∙ RAW ~ wholefood goodness in
a bar to a retailer near you and online.
The funds raised will be
broken down and used for the following:
1.
Create ecommerce
website to sell direct to consumers
2.
Send samples to
media and industry contacts
3.
Set up marketing,
PR and advertising campaign to raise market awareness
4.
Secure retail orders
for initial production via UK manufacturer
Please support our campaign
as we go forward into this new venture, it’s a little frightening but so
exhilarating at the same time.
Please share our campaign on
social media and with all of your foodie friends, healthy eaters and of course raw
foodists.
Tell everyone you know about MIND ∙ BODY ∙ RAW ~ wholefood goodness in a bar and remember to contribute!
Check out our supporter’s
rewards on the above right to be inspired and to learn of the many ways you can
support us.
THE IMPACT
By launching our campaign
successfully, we will become a leading light in the fight against obesity, poor
diet and unhealthy eating and heart disease. As the world becomes more and more
unwell one of the leading factors is a poor diet.
For many years we have all
been led to believe that a variety of factors have been the cause but we have
never really been told the truth about the positive impact of eating raw foods
until now.
The struggle to eat healthy and
find healthy snacks that taste great, are genuinely good for you and come in a
convenient format are challenges faced by many people every day.
We plan to address this need by
introducing our Raw Wholefood Snack Bars
as a convenient healthy solution.
We know that this is just the
tip of the iceberg, so to speak, however this is a significant step in the
healthy eating revolution.
-
Every contributor will have the opportunity to
experience delicious Raw Wholefood Snack
Bars in a variety of flavours
-
This campaign and the promotion of our Raw Wholefood Snack Bars will educate
people on the benefits of snacking healthily in order to manage calorie intake
and improve nutritious eating everyday
-
By launching this campaign successfully MIND ∙ BODY ∙ RAW will become a beacon
of hope for many who are struggling with heart disease, obesity and a poor
diet, by providing raw wholefood goodness in the form of a convenient snack
HOW YOU CAN HELP
MIND BODY RAW LTD is ready to launch. The figures have been crunched, the products have
been tested and tasted and we are ready for business.
We simply need your help,
your support and your contributions to make our dream a reality.
We decided to launch a
Crowdfunding campaign because we know it’s a great way to reach out to people
who are keen followers of healthy eating, and raw food, and we know that this
is an option for those who are looking for a simple and convenient way to
introduce raw wholefoods to their diet.
We need all of you to get on
board and help us out by sharing our message on social media sites, tell
everyone you know about our plans, promote and make sure that you purchase our Raw Wholefood Snack Bars.
So support us by sharing,
contributing and donating, MIND ∙ BODY ∙
RAW Crowdfunding campaign and help us to make this a real success.
By supporting this campaign
you will receive perks to show our appreciation for getting involved.
Backers are encouraged to
keep contributing until the end of the campaign, as any additional funds will
go towards a bigger marketing and production budget.
We would like to thank every
contributor and supporter of MIND ∙ BODY
∙ RAW
Remember to share the project
via social media and for further information or to contact us about your perks,
or for general information contact us via email.
Connect with us on Facebook and Twitter and learn about our journey to market!
Like us on Facebook: http://www.Facebook.com/MindBodyRaw
Follow us on Twitter: http://www.Twitter.com/MindBodyRaw
Use Hashtag: #MindBodyRaw
Subscribe to our newsletter to stay up to date and be the first to hear when we launch: http://www.MindBodyRaw.com
Email: Contact@MindBodyRaw.com
We look forward to connecting with you!