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MIND - BODY - RAW

MIND - BODY - RAW ~ wholefood goodness in a bar

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MIND - BODY - RAW

MIND - BODY - RAW

MIND - BODY - RAW

MIND - BODY - RAW

MIND - BODY - RAW

MIND - BODY - RAW ~ wholefood goodness in a bar

MIND - BODY - RAW ~ wholefood goodness in a bar

MIND - BODY - RAW ~ wholefood goodness in a bar

MIND - BODY - RAW ~ wholefood goodness in a bar

devereanderson
devereanderson
devereanderson
devereanderson
1 Campaign |
London, United Kingdom
$11 USD $11 USD 4 backers
0% of $18,552 Flexible Goal Flexible Goal

Short Summary

MIND ∙ BODY ∙ RAW brings you Raw Wholefood Snack Bars just as nature intended but in a healthy, easy and convenient form for modern living.

From the careful selection of the ingredients to the precise blending of the wholefoods, our aim is to bring you healthy, handcrafted products that taste great and do not require any of the prepping and chopping associated with raw diets.

About This Campaign

Well I guess the first thing to explain is why and how we came up with this idea.


                                  


MIND ∙ BODY ∙ RAW is the brain child of Tony Anderson, a dynamic, results-driven professional  with over 15 years’ experience in sales, account management and business development across various sectors.

After a serious knee injury cut short a promising career in football in his 20s, Tony entered the recruitment industry where he quickly rose through the ranks to become branch manager, before turning his attention to business.

While working in recruitment, Tony had spotted a gap in the market for high-quality gifts aimed at the corporate market. He decided to set up his own exclusive gift business and began importing premium organic food and drink products from Europe into the UK.

The business grew quickly. Tony managed to secure a preferred supplier contract with British Airways (First Class), and built up an extensive portfolio of corporate and retail accounts with key clients such as Virgin Airlines, Waitrose and over 300 independent health food shops around the country.

In the first year of trading, Tony won first prize and was highly commended in the prestigious Organic Food Awards, presented by HRH The Prince of Wales.

As a former sports professional, Tony has always been passionate about organic food, health and wellness, and understands the importance of good nutrition. So when various food allergies forced him to cut out many of his favourite foods Tony turned to his partner, a vegetarian and keen advocate of yoga and natural nutrition for advice.

This led Tony on a journey to eating less meat and more raw plant-based wholefoods. Within weeks, many of his ailments vanished.

Tony tried to find healthy snacks to supplement his diet but to his dismay found that many of the snacks and cereal bars on the market that claimed to be healthy were actually far from it. Others were made up of just one or two wholefood ingredients and tasted too sweet, same-y or plain weird.

Out of frustration, Tony started making his own snack bars at home that he could take to work or to the gym. He used only raw, natural wholefoods and tested and tweaked his recipe until he found the right balance of wholesome ingredients that were satisfying, nutritious and tasted great. He shared his Raw Wholefood Snack Bars with family, friends and colleagues, and was amazed by their response.

                             

“Let food be thy medicine and medicine be thy food” ~ Hippocrates

On their urging, Tony decided to set up a new business venture and inspired by the Hippocrates quote above, called it MIND ∙ BODY ∙ RAW

Tony is committed to making his bars more widely available to other health and wellness enthusiasts across the UK. He has completed extensive research into the market and looked at all the current trends, competitors and market potential.  

The wholefood bars produced by MIND ∙ BODY ∙ RAW have been developed from Tony's own handcrafted recipe and use only raw wholefoods and natural ingredients.

We believe they are the best Raw Wholefood Snack Bars on the market. But it’s not just us. Everyone who has tried our bars has said the same thing!

As you can see, we have always been interested in eating well and living a healthy lifestyle, but had no idea how much of an impact raw food could have on our diet and our lives. You see we didn’t plan to start a raw wholefood business based on eating well, clean and healthy, but somehow that’s exactly what happened.

This campaign has been put together to raise funds for the development of the MIND ∙ BODY ∙ RAW brand and product range including our Raw Wholefood Snack Bars.

We have come up with a great range of products that provide all of the nutrient-dense qualities of raw food in a convenient modern day format - the snack bar - making it quick and easy for our customers to eat healthy.

By supporting this Crowdfunding campaign you will be helping us to develop our range of products, promote and market them and introduce a great range of truly healthy convenient Raw Wholefood Snack Bars to everyone in the UK.

A Little Bit About RAW Food:

Perhaps you've heard the term "raw food" already or maybe you've only just come across it, but are not sure what it means exactly.

A raw food vegan diet consists of unprocessed plant-based ideally organic wholefoods such as fruits, vegetables, nuts, seeds, and grains that are eaten cold or a little warm, as long as the temperature doesn't go above 46 degrees.

This temperature is generally accepted as the cut-off point beyond which vital nutrients and natural enzymes are destroyed by the cooking process. That’s why raw foods are also referred to as live or “living” foods.

                               

Our bodies need the enzymes found in these raw “living” foods because they aid digestion, help fight chronic disease like arthritis and diabetes, clear up headaches and allergies, improve your immunity and enhance your memory and ability to concentrate.

Since wholefoods are all naturally high in vitamins, minerals, fibre, and phytochemicals that are not zapped by heat, eating a wide variety of such foods on a regular basis can boost energy, increase the body’s ability to remove toxins, help burn calories, improve your complexion and assist with weight loss.

We all know that eating lots of fruit and vegetables is good for us but who has the time to shop, cut and prep wholefoods every day? While a full raw diet is not suitable or practical for everyone, we believe that each one of us can benefit by introducing more raw wholefoods into our daily diet.

And one of the easiest ways to do this is through our healthy Raw Wholefood Snack Bars.

Research and studies have shown that people are finally ready to embrace a healthy, raw, organic clean food lifestyle. This is not a fad or a diet, but a way of consuming food that serves the body well and keeps it healthy, strong and in balance.

According To Recent Studies:

  • 64% of men and 74% of women ‘really care about what they eat’ (HSCIC).
  • The cereal, energy and snack bars market is set to continue growing with forecast of 32% to £560 million by 2017 in the UK (Mintel).
  • Overall organic sales grew by over 1% in 2013 (Nielsen).
  • 98% of adults snack at home or work and 70% snack on-the-go (Mintel).
  • Healthy foods cost around 3 times as much as unhealthy foods (Cambridge University).

Based on this research we created our flagship product – Raw Wholefood Snack Bars – to fit into people’s lives and meet them at their point of need, a healthy live organic snack they can consume on the go, at work or play.  

About MIND ∙ BODY ∙ RAW

MIND ∙ BODY ∙ RAW combines an incredible array of raw fruits, nuts, seeds, grains and oils – all natural ingredients and wholefood goodness – and nothing else!

The wholefoods undergo a unique natural air drying process at low temperatures that maintains nutrients at their peak level. This makes MIND ∙ BODY ∙ RAW an incredibly nutritious food that gives your body the widest variety of nutrients it needs on a daily basis.

Handcrafted in small batches, MIND ∙ BODY ∙ RAW is produced to the highest standards using the finest raw ingredients that are organic where possible, otherwise pesticide and GMO-free.

Our Raw Wholefood Snack Bars are convenient, nutrient-dense great tasting snacks that everyone can enjoy for breakfast, lunch, as an energy bar on-the-go or in place of a meal on days when you’ve overindulged – without sacrificing taste or your health.

We know that healthy snacking improves overall health in the following ways:

  • Curbs Cravings
  • Fights Weight Gain 
  • Regulates Mood 
  • Boosts Brain Power
  • Provides Energy

Resisting the urge for fast foods, sweets, biscuits, chocolate or crisps when you're hit with a snack attack can make a big difference to a person’s health.

Our Raw Wholefood Snack Bars have been developed to provide the following:

  • 5 healthy, nutritious and tasty flavours; original, blueberry, chocolate, banana and strawberry
  • Premium 50g raw, unprocessed snack bars made in the UK with passion, care and a commitment to health and vitality
  • Made from wholefoods bursting with vitamins, minerals and essential nutrients
  • Nutrient-dense, healthy, incredibly tasty and no added sugar
  • Completely free of additives, preservatives and other toxic ingredients
  • A 100% natural and Free-From food that is raw, non-GM, soya-free, dairy-free, wheat-free, gluten-free, as well as organic and certified Fairtrade
  • Suitable for vegetarians and vegans

Check out our supporters perks to the above right to try our Raw Wholefood Snack Bars in any of the five flavours available.

OUR GOAL IS TO RAISE £15,000

This will help us to bring MIND ∙ BODY ∙ RAW ~ wholefood goodness in a bar to a retailer near you and online.

The funds raised will be broken down and used for the following:

1.  Create ecommerce website to sell direct to consumers

2.  Send samples to media and industry contacts  

3.  Set up marketing, PR and advertising campaign to raise market awareness

4.  Secure retail orders for initial production via UK manufacturer 

Please support our campaign as we go forward into this new venture, it’s a little frightening but so exhilarating at the same time.

Please share our campaign on social media and with all of your foodie friends, healthy eaters and of course raw foodists.

Tell everyone you know about MIND ∙ BODY ∙ RAW ~ wholefood goodness in a bar and remember to contribute!

Check out our supporter’s rewards on the above right to be inspired and to learn of the many ways you can support us.

THE IMPACT

By launching our campaign successfully, we will become a leading light in the fight against obesity, poor diet and unhealthy eating and heart disease. As the world becomes more and more unwell one of the leading factors is a poor diet. 

                             

For many years we have all been led to believe that a variety of factors have been the cause but we have never really been told the truth about the positive impact of eating raw foods until now.

The struggle to eat healthy and find healthy snacks that taste great, are genuinely good for you and come in a convenient format are challenges faced by many people every day.

We plan to address this need by introducing our Raw Wholefood Snack Bars as a convenient healthy solution.

We know that this is just the tip of the iceberg, so to speak, however this is a significant step in the healthy eating revolution.

  • Every contributor will have the opportunity to experience delicious Raw Wholefood Snack Bars in a variety of flavours
  • This campaign and the promotion of our Raw Wholefood Snack Bars will educate people on the benefits of snacking healthily in order to manage calorie intake and improve nutritious eating everyday
  • By launching this campaign successfully MIND ∙ BODY ∙ RAW will become a beacon of hope for many who are struggling with heart disease, obesity and a poor diet, by providing raw wholefood goodness in the form of a convenient snack

HOW YOU CAN HELP

MIND BODY RAW LTD is ready to launch. The figures have been crunched, the products have been tested and tasted and we are ready for business.

                      

We simply need your help, your support and your contributions to make our dream a reality.

We decided to launch a Crowdfunding campaign because we know it’s a great way to reach out to people who are keen followers of healthy eating, and raw food, and we know that this is an option for those who are looking for a simple and convenient way to introduce raw wholefoods to their diet.

We need all of you to get on board and help us out by sharing our message on social media sites, tell everyone you know about our plans, promote and make sure that you purchase our Raw Wholefood Snack Bars.

So support us by sharing, contributing and donating, MIND ∙ BODY ∙ RAW Crowdfunding campaign and help us to make this a real success.

By supporting this campaign you will receive perks to show our appreciation for getting involved. 

Backers are encouraged to keep contributing until the end of the campaign, as any additional funds will go towards a bigger marketing and production budget. 

We would like to thank every contributor and supporter of MIND ∙ BODY ∙ RAW

Remember to share the project via social media and for further information or to contact us about your perks, or for general information contact us via email.

Connect with us on Facebook and Twitter and learn about our journey to market!

Like us on Facebook: http://www.Facebook.com/MindBodyRaw

Follow us on Twitter: http://www.Twitter.com/MindBodyRaw

Use Hashtag: #MindBodyRaw

Subscribe to our newsletter to stay up to date and be the first to hear when we launch: http://www.MindBodyRaw.com

Email: Contact@MindBodyRaw.com

We look forward to connecting with you!


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